Your website marketing is indispensable – it essentially acts as a billboard to your potential customers. And as a digital marketing agency, you should set the bar for what a website should like.
In the process of writing this article, I scoured hundreds of digital marketing agency websites (the good, the bad, and the ugly) to help you find some of the best examples. I was surprised to find how similar most of the best ones are – in terms of structure and technical elements. From bold visuals to clever content strategies, these tips can help you bring attention to your brand or products and create a powerful web presence.
This should encourage you if you’re looking to create your own. It’s easy to master the basics and build a digital marketing website. In this article, I’ll share more about what makes a great digital marketing website, why it matters, and 20 of my favorite agency websites.
Table of Contents
- What Is Website Marketing?
- What Makes a Great Digital Marketing Website?
- Examples of Websites with Great Digital Marketing
- 20 Best Digital Marketing Agency Websites
What Is Website Marketing?
Website marketing is the process of strategically marketing your business online and can include SEO, PPC, content marketing, email marketing, social media marketing, and more.
Websites are still considered the gold standard in the world of marketing and are used by nearly all businesses to help promote services and sell to potential customers. But it’s more complicated than simply having your unique domain and an About page. A website marketing strategy is a tailored plan of action that helps increase qualified traffic to your website and help you convert that traffic into customers.
Keep reading to discover what elements turn an average digital marketing website into a great one.
What Makes a Great Digital Marketing Website?
Functional website + clear offer + unique brand/creativity = a great digital marketing website.
But of course it’s more complicated than that. James Parsons, owner of content marketing agency Content Powered, shares what separates great digital marketing websites from the rest:
“The essence of a compelling digital marketing agency website lies not just in aesthetics but in its ability to effectively communicate the brand's ethos, expertise, and value proposition to potential clients.”
Parsons says the key is in balancing creativity with functionality. You want a space that showcases your portfolio but also fosters engagement and trust among visitors:
“From sleek and minimalist designs to interactive user experiences, the best agency websites in 2024 prioritize seamless navigation and intuitive functionality, reflecting a commitment to innovation and client-centricity.”
When it comes to the technical elements, here the common elements I noticed across all of the standout marketing websites:
Results-Driven Services Listings
The most important thing you can communicate to potential customers is the results you’ll bring them through your services. The example of Niceboard below is a great example of this. They clearly walk through the value they bring and how much money customers have made through their platform.
Pro tip: Think of the timeless storytelling wisdom here: show, don’t tell. Think about how you can show the value you provide instead of saying what you can do.
Client Testimonials
Having testimonials on your website is a necessity. As Scott Gabdullin, founder of Authority Factors says, “when you help businesses see a real return on investment, they become your best advocates. Happy clients are walking billboards.”
Most of the marketing websites that stood out to me had clearly defined and extremely compelling testimonials sections.
Easy-to-Find Contact Forms
Remember that the purpose of your website is to prompt your customer to take action. You should make it as easy as possible for someone to contact your team and find the information you’re looking for. I appreciate websites where I don’t have to dig to find contact info.
Thought Leadership and Case Studies that Demonstrate Industry Expertise
Again, the core purpose of your agency website is to make the case of why someone should hire you.
Customers want to see results, yes, but they also want to affirm that you’re an industry expert. Offering thought leadership through a blog or compelling case studies are a great way to demonstrate your expertise.
Make sure to include these pillars as the foundation of your site – and then get as creative as you’d like in the delivery.
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Examples of Websites with Great Digital Marketing
These same principles apply to any website, not just digital marketing agencies. Here are 5 examples of websites that use effective digital marketing tactics to promote their business.
1. Niceboard
Niceboard is a company that helps individuals start job boards and create a new revenue stream. What Niceboard does best, in my opinion, is lead with solutions-oriented messaging around their product.
Hanna, a growth marketer at Niceboard, tells me how the agency designed their website in order to meet the needs of their potential customers. Their website focuses on “the problems we solve rather than focusing on what the product/solution does.”
On first impression, you are able to clearly understand their major value proposition and the social proof to back it up. The website is full of visuals that explain the potential for growth using the product and the results of other satisfied customers.
What I like: I love when websites have an interactive feature. Niceboard has a nifty little calculator that helps you estimate what you could earn with the software depending on the number of jobs a month you post plus the cost per job. It’s so convincing that it almost makes me want to give it a try.
2. Neil Patel
Neil Patel is a digital marketing expert that focuses on SEO, paid advertising, content marketing and social media marketing. The first thing I noticed about the website was an engaging lead generator that helps customers find more traffic – who doesn’t want that?
The website also features a great mix of expert thought leadership as well as all of the core components of a standout marketing website.
What I like: I like the website analysis tool that is offered on the home page. This helps me learn more about my needs before I even contact the agency.
3. Varied Lands
Varied Lands, a travel guide website, is an excellent example of a simple design that still leaves a lasting impression. Pierce Hogan, the owner, based the marketing strategy around user-centric design and engaging content.
What I noticed immediately is how un-cluttered the site felt. I could immediately browse topics that were interesting to me and the various pages were quick to load as well.
Hogan tells me that these are all intentional choices. “We aimed to highlight our stunning travel photography to inspire visitors. The aesthetic appeal draws users in, while the intuitive layout keeps them engaged,” he said.
What I like: If you’re wanting to build a narrative- and content-driven website, Varied Lands offers a good example to follow. By prioritizing simplicity, elegance, and UI, your high-quality content will stand out on its own.
4. Traffic Think Tank
Leigh McKenzie, community advocate at Traffic Think Tank, explains how intentionality and community are prioritized in their website marketing:
“Our site is entirely designed for people who take SEO seriously and want to be surrounded by others doing the same, nothing less.”
McKenzie also said. “Our site‘s language is intentionally selective. We know we’re going to turn away a decent chunk of leads with how we market ourselves, and that's by design. Our community is for the doers, folks who want real sounding boards, real mentorship, and real, ambitious SEO collaboration.”
What I like: Traffic Think Tank has a crystal clear vision of how their target audience is — and who it is not. If you’re looking to build a paid membership community, follow their example.
5. Findaband
Findaband, a live entertainment book agency based in New Zealand, is a great example of an entertainment website with great digital marketing. The site perfectly balances functionality and design.
Sam Browne, the founder and creative director, tells me that the design was inspired by the need for simplicity and elegance. The company keeps a focus on user intent, which is to find a band that fits their needs. The main feature of the home page allows you to search via location and by your event type, such as a wedding reception or gala dinner.
What I like: The site prioritizes visual appeal and functionality – it’s extremely easy to find the information you’re looking for. I also like that the site makes it simple to search through reviews and browse bands by location.
20 Best Digital Marketing Agency Websites
1. Chili
Chili is a digital marketing agency that serves clients in Central and South America. They nail all of the essential elements for a great marketing website:
- A clear result-driven list of services.
- Case studies.
- Clear CTAs such as “Get My Free 30-Minute Strategy Session.”
- Customer ratings and testimonials.
- Thought leadership content.
What I like: The overall tone of the website feels helpful and optimistic, which builds a level of trust in me as a customer. I also really like how I can explore all of their services, such as mobile-first SEO, and go deep into their strategy and understanding how they work.
2. Pixated
Pixated takes such a fun and unique approach to its website – I love the vibe. Arham Khan, founder and CEO of Pixated, explains the thinking behind the design.
“We have carefully chosen our brand colors across the website to serve as one of the most powerful design tools to express who we are and what we represent,” he said. “We wanted our website to be a reflection of our team’s creativity, skills, experience and commitment to delivering exceptional growth for our clients.”
What I like: The fun pop of color and graphics really stands out to me and makes it feel like a modern, relevant brand.
3. Innovate
The opening graphics of Innovate Agency’s website are simple, yet powerful. In the background, there’s a subtle animation of a seedling blossoming and growing.
Daniel Bunn, the managing director at Innovate, explains that they prioritized a “sleek, modern design that emphasizes user experience, clarity, and engagement.”
Free Website Design Inspiration Guide
77 Brilliant Examples of Homepages, Blogs & Landing Pages to Inspire You
- Agency Pages
- Ecommerce Pages
- Tech Company Pages
- And More!
Download Free
All fields are required.
“Our intuitive navigation ensures visitors easily find the information they need. We added interactive elements like animated graphics and client case studies to keep users engaged, and our site is fully responsive for optimal viewing on all devices.”
What I like: Innovate has an interesting interactive portfolio which lets you explore past projects with visual and performance metrics. The simple design also keeps the focus on the core work – and results.
4. Digital Silk
Digital Silk is a web design agency that focuses on custom websites, branding, and digital marketing solutions. Their website has sleek typography and simple navigation, making it easy for visitors to understand the digital marketing services they offer.
What I like: They have a visual and results-driven home page which makes it easy to see the work that they’ve done. I think this adds an extra level of trust and expertise to their work. They also offer an inside look at their design process, which I appreciate the extra detail.
5. First Page
First Page is a global digital marketing agency that offers a variety of services. Their website covers all of the essentials – client logos, services list, case studies, and more. First Page makes it extremely easy to get more information on any service you’re looking for, whether it’s Google Ads or a ROI projection.
What I like: This is a great example of an effective, yet simple, marketing website. You don’t always need all of the buzzy features to stand out. They also inject a sense of humor to their copy, such as “We’ve won more awards than Brad Pitt.” (We love great copywriters here!)
6. Luminary
I’m not supposed to pick favorites, but Luminary’s website just might be my favorite on this list. It’s got such a unique look-and-feel and the opening graphics feel fun and optimistic. They also incorporate a mix of serif and sans-serif fonts that convey a playful tone.
They’ve also got the award nominations to back up their work, with nominations from The Webby Awards, Australian Web Awards and more.
What I like: Honestly there are so many elements I love about this website. It’s unique and relevant and designed with a level of playfulness that makes it fun to browse various elements. I also like that they share an in-depth look at their three-stage frame for delivering digital experiences.
7. Bleech
Bleech is a WordPress agency that focuses on building high-performing websites. Though this is a web design agency, I actually really like their approach to branding and messaging as well. It makes it really clear who their services are for and how they can help. The great design is an added bonus.
What I like: They offer a fun facts section on their homepage, which is a fun way to learn more about the team. The facts include the number of cities their employees work from globally and the number of clients they’ve served.
8. Bynd
Bynd is a digital marketing agency that specializes in digital strategy. The website has an intuitive design, with helpful features such as interactive sliders and detailed case studies to explain digital marketing and how it works.
What I like: I really like their approach to case studies. They are presented in a simple fashion, yet have detailed images and copy to explain the approach. You can also explore their case studies by industry, such as education, health or media, which is a very helpful feature.
9. Fantasy
Fantasy is a digital marketing agency that focuses on website design and development. The website makes a strong impression as soon as you arrive. It has a bold design, beautiful visuals, and helpful features such as interactive sliders and smooth-scrolling animations.
What I like: With copy like “we’re a world-leading product innovation team,” their website gives the impression that they are an elite agency.
10. WebMechanix
WebMechanix offers digital marketing services focusing on SEO, digital advertising, and content creation. Its website is designed to be informative, with plenty of helpful visuals and digital marketing tips for visitors. They also have witty copywriting, such as “Kiss that growth plateau goodbye,” that keeps me engaged as I’m reading through the page.
What I like: I like how they’ve built their intake form to look like a quiz on the landing page. It makes it quick for visitors to share more about what they’re looking for and contact the team to set up a call.
11. Crafted
Crafted is a brand-first digital agency specializing in creative storytelling. As a writer, I really resonate with brands who value and emphasize great stories. They lead with some of their impressive previous clients, such as the NBA and New York Times, which immediately builds credibility – they know what they’re talking about.
What I like: The design is clean and effective. By leading with their expertise, I feel like I would be in good hands if I were to work with this agency.
12. Humaan
Humaan welcomes visitors to its website with an eye-catching, animated graphic on a crisp white background. The digital marketing agency offers digital advertising, search engine optimization, and content creation services. They balance the need to be professional experts and playful creatives perfectly.
What I like: This might be a close contender for my favorite website on this list. I especially resonate with their messaging around producing great work for great people. Their people- and customer-first approach is clear in their website marketing.
13. Seer Interactive
Seer Interactive offers digital marketing services focused on SEO and digital advertising. Its website includes many helpful digital marketing tips and resources to help visitors understand digital marketing more easily.
What I like: Seer has some great case studies on their website with data-backed results of their projects.
14. KOTA
KOTA is a digital marketing agency with a website focused on digital advertising and digital branding. Its website includes helpful digital marketing tips and resources, as well as digital marketing case studies.
What I like: I was immediately drawn to their messaging “rebel against boring.” As someone who peruses dozens (if not more) websites a day, I welcome the bold and creative stance. Great digital marketing should help you stand out, not blend in.
15. Beeworks
Beeworks is an agency that focuses on “thoughtful design” with their digital marketing services. What caught my eye first is their interactive visual feature that demonstrates some of their best work.
What I like: This website demonstrates the value of showing, not telling – and it makes a great impression. I also appreciate the playfulness that the design and brand invokes.
16. RNO1
RNO1 is a digital marketing agency with a website focused on digital advertising and SEO. Its website includes digital marketing tips and helpful resources to help visitors understand digital marketing more easily. Their tagline mentions that they serve “future-first” companies and that is perfectly conveyed through their futuristic branding and modern design elements.
What I like: RNO1 has a pretty unique brand voice that focuses on being purposeful – and I think this will really resonate with its target clients. It’s a great reminder that it’s okay to stand out.
17. Mayabytes
The first thing you see on Mayabytes’ website is this fun little animation turning a hand into a superhero. It not only helps you understand their design capabilities; it helps you understand their vision behind partnering and empowering their clients to grow.
What I like: This is another example of a marketing website that takes a creative approach to copywriting – and I love it. Even simple phrases like “made with loads of love and dedication in Houston, TX” and “we help our valuable clients build a remarkable brand that becomes the talk of the town” communicate a unique brand voice that feels very personable and human.
18. Razor Rank
Razor Rank offers digital marketing services focusing on SEO, digital advertising, and content creation. Their website has an easy-to-follow layout and plenty of helpful digital marketing resources to help visitors understand digital marketing more easily.
What I like: If you’re looking for a simple website that masters the basics, this is another great website to study.
19. Kinesso
Kinesso is a digital marketing agency with a website focused on digital branding and digital advertising. Its website has an informative layout and many helpful digital marketing resources to help visitors understand digital marketing more easily.
What I like: The website has a good mix of interactive visuals that make it feel modern, while not too complex or clunky. I also like their teaser video that appears at the top of the homepage.
20. Authority Factors
Authority Factors’ website makes it clear that they understand their target customer and their potential pain points. All of the content is built around that, from their client promises to their case studies.
Start your digital marketing website today.
Are you feeling inspired yet? I hope so! These digital marketing agency websites are great resources to help you keep up with the latest digital marketing trends, techniques, and strategies.
Whether you’re looking for an ultra-modern, future-focused website or looking for a classic customer-focused feel, there’s something for everyone. I even took away some notes for improving my own website.
Editor's note: This post was originally published in April 2024 and has been updated for comprehensiveness.
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