The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche.
But, in the past few years, Reddit's made attempts to gain more attention from brands. Aside from introducing a number of advertising offerings, Reddit's also launched features such as video streaming and video hosting, which have enabled the platform to evolve from the text-based format it's been known for.
While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life.
At the moment, we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet. However, it's still smart to keep an eye on platforms that could offer solid marketing opportunities in the future.
To keep you informed and help you make strategic social media decisions, here's a list of 30 helpful and intriguing Reddit stats related to the company, its user base, and what it takes to engage audiences on the platform.
Between 2017 and 2019 Reddit grew from 330 million monthly active users to 430 million. (Reddit)
The site receives more than 21 billion monthly screen views. (Reddit)
Bill Gates' AMA was still the top AMA in 2019. (Reddit)
In 2019, major topics of discussion included beauty, weddings, and self-care, which was a shift from 2018's hot topics, noted below. (Reddit)
Aside from movies, like Infinity War, one of Reddit's most popular topics is technology. In 2018, Reddit reported that all of its tech-related subreddits combined received more than 27 million unique monthly visitors and 284 monthly views. (Reddit Blog)
If your company has a lot of great video content, you also might not want to write off the platform. In Reddit's 2018 review, the company said, "Video is King" when it came to engaging posts. As we've seen on other social networks, online video, especially in a mobile format, is being embraced much more heavily than it has in the past. Because of this, it might be worth it to explore the idea of a Reddit video strategy if you ever have extra time or resources available to you.
If you're really interested in testing out content on Reddit, but don't know where to start, it can be helpful to get inspiration from brands who've already succeeded there. In this post, you can check out a few great examples.
Originally published Dec 5, 2019 7:00:00 AM, updated February 18 2020