Ryan Reynolds Offers A Glimpse Into AI-powered Marketing

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Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. 

Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? 

Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile.

In the video, Reynolds shares the ad criteria provided to ChatGPT and reads the AI-generated script directly to the camera. He finishes the read calling the technology “mildly terrifying, but compelling.”

Reynolds is no stranger to jumping on trending topics quickly through his media company Maximum Effort. Past examples include:

• The 2019 Aviation Gin ad that served as a response to the infamous Peloton wife controversy was released immediately after the original commercial went viral. 
• The now-pulled 2021 Peloton ad starring actor Chris Noth aired just days after his character Mr. Big was killed off of the “Sex and the City” reboot “And Just Like That…” On the show, the character suffered a heart attack after riding a Peloton.

Back to Mint Mobile. 

Though we don’t know if Reynolds really used ChatGPT to generate the Mint Mobile script, the video offers a glimpse into how marketers can use AI tools to streamline their efforts and describes how many people feel about the possibilities of artificial intelligence — mildly terrified but compelled. 

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