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Written by Lindsay Kolowich Cox
Search engine optimization (SEO) isn't all about focusing on keywords anymore. Search engines are getting smarter and better at understanding a searcher’s intent and how they can provide them with meaningful content.
Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google's rewarding more secure websites). Nowadays, following and adapting to these changes has been a big key to a business' success.
If you're struggling to keep up with the changes in SEO and what you as a marketer need to do as a result, you're in the right place. Check out the infographic below from Digital Marketing Philippines for a crash course in the most important parts of SEO marketers need to know to be successful in 2016 and beyond.
You'll learn which ranking factors are the most and least important, how to optimize your website for mobile search, how to figure out what searchers are looking for, how to optimize for local search, the content length that’s best for search, the place website security has in good SEO, and more.
Originally published Nov 16, 2016 6:00:00 AM, updated July 28 2017
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