Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday.
Whenever I log onto Twitter, I quickly scan what's trending on the lefthand side of the screen.
Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"?
Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). But others might not be. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media.
From food to politics to animals and everything in between, there is a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness.
To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can get automatic reminders. The list isn't exhaustive (there are a lot of food-specific holidays out there) and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms.
Want to finish out your 2018 calendar with some upcoming holiday posts? Tap the "+" symbol in the lower righthand corner of the calendar below to add it to your own Gmail calendar.
Downloadable Holiday Calendar
National & Global Holiday Calendar: 2019-2020
- January 2019
- February 2019
- March 2019
- April 2019
- May 2019
- June 2019
- July 2019
- August 2019
- September 2019
- October 2019
- November 2019
- December 2019
Originally published Feb 3, 2019 8:03:00 PM, updated May 08 2019