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This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

If you haven't started incorporating social media into your sales process, you're not alone. According to a survey from PeopleLinx, only 31% of sellers currently use social to sell.

But a quick look at the data backing social selling indicates that the trend will only get stronger in the years to come. For instance, 79% of salespeople who actively engage on social media outperform their peers, and over half of buyers consult social channels as part of their research processes -- up from 19% in 2012.

While there's no shame in not being a social seller today, salespeople who refuse to join the party will get left behind in the near future. Need some convincing? Check out the data in the following infographic from Sales For Life. Better to join the ranks of social sellers late than never.

social-selling-2015-infographic

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Originally published Apr 4, 2015 8:00:00 AM, updated February 01 2017

Topics:

Social Selling