Social selling isn't just a buzzword -- it's become a crucial way for successful sales teams to communicate with their prospects.
Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.
Thus, the use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.
Originally published Jun 7, 2014 8:00:00 AM, updated November 30 2017