Even with all of the resources available for content strategy and amplification, we know there’s no magic formula for making content go viral.
And while many businesses aren't trying to compete with celebrity gossip in the virality arena, they are looking for links and conversions to drive their goals forward. In other words, getting a lot of eyes on your content is key.
Easier said than done, right?
When it comes to creating content that drives shares and views, tapping into your niche can boast valuable benefitsfor brands. This is because successful content looks different across all industries -- what takes off in the automotive industry might flop in the world of tech.
Average Social Share Benchmarks by Vertical
Setting realistic expectations and understanding the target audience can help content in any vertical meet specific goals, including earning high volumes of links and social shares.
Content Elements To Earn Links & Social Shares in 15 Niche Industries
The chart above helps illustrate a more realistic picture of expectations, but what does it take to create top-performing content specific to each vertical? Here are a few key factors we pulled from the data:
Curating data from social media was a common element for several verticals’ top performing campaigns, including Education, Politics, Sex & Relationships, and Travel.
As far as visual assets, interactive components were common among top campaigns in the Business & Finance, Education, and Drugs & Alcohol verticals.
Comparison and rankings were especially helpful for earning social shares in the Health & Fitness, Travel, and Tech verticals.
Check out the flipbook below illustrating what elements drove the most social shares and placements for nearly 350 campaigns in each of the 15 verticals:
What challenges or success have you had creating and promoting niche content in a specific vertical? Share your experiences in the comments below.
Originally published Nov 14, 2016 6:00:00 AM, updated August 28 2017