<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Business Blog Posts

Succeeding in business shouldn't be impossible. Use these tips to improve your day-to-day tasks at work.

Please select one of the blog options to subscribe.

Marketing / May 25, 2017 How to Create a SMarketing Service Level Agreement
How to Create a SMarketing Service Level Agreement

By Ellie Mirman

Marketing-Service-Level-Agreement-compressor.jpg

At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned."

And that's a problem.

Here at HubSpot, we're lucky to have a strong, healthy relationship between marketing and sales. Our marketing and sales executives started out on the same team in the ... Read More

Marketing / May 24, 2017 6 AI Startups We're Keeping an Eye On
6 AI Startups We're Keeping an Eye On

By Amanda Zantal-Wiener

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI.

“Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down -- there’s so much happening there, and so fast.”

“Well, I have bad news for you,” my friend told me. “It's not going away anytime soon.”

Read More
Marketing / May 2, 2017 Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]

By Kate Taylor Mighty

Many marketers have to find out the hard way that more website traffic doesn't always translate to more leads.

Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That's where conversion rate optimization comes in.

Read More
Marketing / April 25, 2017 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

By Lindsay Kolowich

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% go under; and by the tenth year, that number rises to 80%.

Read More
Marketing / April 11, 2017 6 Websites Every Growth Hacker Should Bookmark
6 Websites Every Growth Hacker Should Bookmark

By Amanda Zantal-Wiener

I’ll start by saying this: I am officially obsessed with growth hacking these days.

I never thought of myself as a growth marketer, let alone a growth hacker. Maybe that’s because it’s a somewhat new concept -- or a new name for a classic concept, at least. But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand.

Read More
Marketing / April 4, 2017 12 Growth Experts to Follow
12 Growth Experts to Follow

By Laxman Papineni

Growth hacking is one of those topics that remains awe-inspiring. There's still a bit of elusiveness, but everyone wants to get in on it. After all, who doesn't -- whether holistically as a person, or when speaking of a business -- want to grow? And while there might be many definitions surrounding the buzzword, we like growth hacker Aaron Ginn’s summation:

A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology."

Read More
Marketing / March 29, 2017 How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers
How to Re-Manufacture Your Marketing: An Inbound Marketing Guide for Manufacturers

By Samuel Thimothy

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results.

Read More
Marketing / March 9, 2017 7 SaaS KPIs You Need to Track in 2017
7 SaaS KPIs You Need to Track in 2017

By Ryan Malone

The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software deployment.

Read More
Marketing / February 16, 2017 How to Write Effective Job Ads for Your Hiring Funnel
How to Write Effective Job Ads for Your Hiring Funnel

By Sean Falconer

What's so hard about writing an online job ad?

On the surface, it seems simple enough. Just describe the job's responsibilities, label it with the role you're hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad's views and clicks. In turn, that can help attract the best candidates.

Read More
Marketing / February 14, 2017 Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]

By Kate Taylor Mighty

Instagram Panel.jpgFor many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram.

Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how to post and schedule great visual content?

Read More
Marketing / February 6, 2017 8 Timeless Business Lessons From Bill Belichick
8 Timeless Business Lessons From Bill Belichick

By Brian Halligan

Editor's Note: This post was published in 2006. Stats were updated in 2016 to reflect Belichick's current coaching record -- and the CD and TiVo references were left for posterity.

Many of you who are football fans or are from New England probably know who Bill Belichick is. For the rest of you, he is the head coach of the New England Patriots. Since he joined the organization in 2000, the Patriots have won five Super Bowls.

Read More
Marketing / February 3, 2017 Amazon Echo vs. Google Home: 5 Important Distinctions
Amazon Echo vs. Google Home: 5 Important Distinctions

By Amanda Zantal-Wiener

It's official. We live in an era when we can speak commands to machines -- without the push of a button -- and, most of the time, they will acquiesce. On top of that, we have access to more than one type of such technology and our choice of devices. As my Dad might say, "What a time to be alive."

But like anything else that's in high demand, there's competition in the realm of personal home assistants.

Read More
Marketing / February 3, 2017 The Top B2B Content Marketing Trends to Watch This Year [Infographic]
The Top B2B Content Marketing Trends to Watch This Year [Infographic]

By Sophia Bernazzani

If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.

Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month.

Read More
Marketing / February 2, 2017 How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]

By Jami Oetting

The field of artificial intelligence (AI) is dominating both headlines and the attention of businesses -- and for good reason. In 2016 alone, at least 40 AI companies were acquired.

The increasing sophistication of AI is also predicted to change the work force. An analysis from Oxford researchers reported than 47% of jobs are at risk, while a more recent Forrester report predicts that 7% of jobs may be eliminated by 2025.

Read More
Marketing / January 31, 2017 The Essential Artificial Intelligence Glossary for Marketers
The Essential Artificial Intelligence Glossary for Marketers

By Megan Conley

Thank goodness for live chat. If you’re anything like me, you look back at the days of corded phones and 1-800 numbers with anything but fondness.

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Or is this kind, speedy agent really just a robot in disguise?

Read More
Marketing / January 30, 2017 A Brief History of Productivity: How Getting Stuff Done Became an Industry
A Brief History of Productivity: How Getting Stuff Done Became an Industry

By Amanda Zantal-Wiener

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?"

Read More
Marketing / January 27, 2017 When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline

By Amanda Zantal-Wiener

I don't know about you, but as a rule, I communicate better via written word.

It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hide behind when I have to confront an uncomfortable topic -- making the situation much less awkward. But there are times when even I, the perpetual wordsmith, have to make an actual phone call.

Read More
Marketing / January 25, 2017 46 Facts Every Entrepreneur Needs To Know [Infographic]
46 Facts Every Entrepreneur Needs To Know [Infographic]

By Sophia Bernazzani

Popular culture makes entrepreneurship seem very appealing. Between "Shark Tank," "Joy," and "The Social Network," it can be hard to deduce what the experience of founding and running your own business is truly like.

The hard truth of the startup world: 90% of all startups fail, and the most common reason for failure is a lack of market need for the product or service.

Read More
Marketing / January 12, 2017 9 Handy Business Calculators That’ll Make Your Life Easier
9 Handy Business Calculators That’ll Make Your Life Easier

By Christine White

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?”

Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind -- otherwise you wouldn’t have resources to do your job. Trouble is, solidifying those resources and proving they’ll be worth the investment can definitely be a challenge.

Read More
Marketing / December 22, 2016 Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]
Why Digital Marketing? The Essential Guide to Marketing Your Brand Online [Free Ebook]

By Queenie Tan

The way people interact with businesses has changed dramatically over the past few years with the rise of online media. In other words, your audience is spending a lot of time online, so you need to market to them there.

Because of these shifts in consumer behavior, digital marketing is now a crucial part of any successful company’s overall strategy. But navigating what needs to go into it is no easy task.

Read More
Marketing / December 19, 2016 Budget Planning, Hiring, Training & More: The Complete 2017 Marketing Strategy Kit [Free Download]
Budget Planning, Hiring, Training & More: The Complete 2017 Marketing Strategy Kit [Free Download]

By Lindsay Kolowich

It's almost the end of the year -- which means marketing leaders everywhere are in the throes of getting organized for a fresh and successful new year.

You're setting goals, managing your budget, reading up on how inbound marketing is changing, and figuring out which positions you can hire for. What's more, you're finding yourself creating a whole bunch of PowerPoint presentations to package this information nicely for your team, your managers, and other key stakeholders.

Read More
Marketing / November 30, 2016 8 Proven Ways to Stay Focused in A Busy Office
8 Proven Ways to Stay Focused in A Busy Office

By Joline Buscemi

It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the time. There are proven ways to keep yourself on task while keeping others away from you at the same time.

Read More
Marketing / November 10, 2016 The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale

By Dharmesh Shah

If you're growing a company, chances are you're challenged with choosing the right tools to help you grow.

Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow. Others slowed growth down or blocked it altogether.

Read More
Marketing / November 3, 2016 10 of the Best Podcasts About Business and Management
10 of the Best Podcasts About Business and Management

By Ben Jacobson

Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.

A recent comScore survey found that 22% of U.S. internet users listen to podcasts at least once a week.

Read More
Marketing / November 2, 2016 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
7 Tried-and-True Strategies SaaS Businesses Are Using to Grow

By Ben Cotton

Back in 2011, Marc Andreessen announced in a seminal WSJ essay that "software is eating the world." Five years later, his thesis was right -- software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy.

This change has been fueled by technology: It's now easier and cheaper than ever before to develop software, and with 3.5 billion people having access to the internet, the potential customer base for SaaS companies is vast.

Read More
Marketing / October 14, 2016 What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]
What Successful Marketing Looks Like Today: 8 Foundational Principles [Infographic]

By Lindsay Kolowich

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.

But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?

Read More
Marketing / October 10, 2016 How to Write a Job Ad That Excites Candidates
How to Write a Job Ad That Excites Candidates

By Eddie Shleyner

As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job advertisements.

In fact, I've written hundreds of job ads over my career, as one of my first gigs was for a big employment website, where I created several ads a day. Ads that had one ultimate purpose: to compel readers to hit the “APPLY NOW” button.

Read More
Marketing / September 26, 2016 How Networking Can Help Your Small Business Grow [Free Guide]
How Networking Can Help Your Small Business Grow [Free Guide]

By Ellen Bartolino

Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. 

Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key.

Read More
Marketing / September 23, 2016 Why Business Travel Is Making You Sick (And What You Can Do About It)
Why Business Travel Is Making You Sick (And What You Can Do About It)

By Amanda Zantal-Wiener

I recently read that 45% of Millennials want to travel more for business.

Are they crazy? I mean, I get it. Travel is an opportunity to do something different -- to have an experience. But as someone who spent considerable time in seemingly endless business travel, I understand the frequent (non-recreational) flyer’s lament.

Read More
Marketing / September 14, 2016 17 Great Conversation Starters to Break the Ice at Networking Events
17 Great Conversation Starters to Break the Ice at Networking Events

By Amanda Zantal-Wiener

With fall on its way, the countdown to November's INBOUND 2016 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network.

That last one -- networking -- gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network. But I don't always feel so peppy. Then what?

Read More
Marketing / September 14, 2016 The Future of Chatbots in Marketing [YouTube Live Event]
The Future of Chatbots in Marketing [YouTube Live Event]

By Christine White

In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for."

What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous.

Read More
Marketing / September 12, 2016 The State of Inbound 2016 Is Here [New Report]
The State of Inbound 2016 Is Here [New Report]

By Mimi An

Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. More people are using mobile to access the internet than ever before, newsfeeds are packed with content, and bots are redefining what it looks like to complete the most common of online tasks.

And as technology changes, the inbound marketing methodology must evolve with it.

Read More
Marketing / September 9, 2016 The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]
The Ultimate Kit for Getting Started With Inbound Marketing [Free Download + Book]

By Elissa Hudson

You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next?

Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit, complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.

Read More
Marketing / September 8, 2016 The Complete Guide to Creating a Digital Marketing Strategy That Works
The Complete Guide to Creating a Digital Marketing Strategy That Works

By Elissa Hudson

In short: Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult.

In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads via your website this year than you drove last year.

Read More
Marketing / September 2, 2016 6 Negotiation Strategies Every Marketer Should Know
6 Negotiation Strategies Every Marketer Should Know

By Amanda Zantal-Wiener

There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments.

As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation -- and it's a skill that all of us should master.
Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments