At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned."
And that's a problem.
Here at HubSpot, we're lucky to have a strong, healthy relationship between marketing and sales. Our marketing and sales executives started out on the same team in the ... Read More