When you're first starting out with inbound, it's really easy to get carried away with all the things you want to accomplish. Blog about all the things! Build all the landing pages! Send all the emails! Schedule all the tweets!
In reality, there's one huge, super important thing you need to do before doing any of the above: You need to build buyer personas.
Not sure what they are or how to build them? You're in luck. The GIF below will quickly walk you through the buyer persona basics, so you can get on to actually doing all the inbound things you've been itching to do.
20 Best Buyer Persona Questions to Ask Customers [Free Template]
How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]
Content Mapping 101: The Template You Need to Personalize Your Marketing
The Definition of a Buyer Persona [in Under 100 Words]
The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts
What is Technographic Data? (And Why It Matters)
The Complete Guide to Firmographic Data
What Is Demographic Segmentation, & How Do You Do It?
8 Modern Tips for Marketing to Millennials
What a Social Media Target Audience Is and How to Find It
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6 free buyer persona templates, plus an instructional guide.
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