When you're first starting out with inbound, it's really easy to get carried away with all the things you want to accomplish. Blog about all the things! Build all the landing pages! Send all the emails! Schedule all the tweets!
In reality, there's one huge, super important thing you need to do before doing any of the above: You need to build buyer personas.
Not sure what they are or how to build them? You're in luck. The GIF below will quickly walk you through the buyer persona basics, so you can get on to actually doing all the inbound things you've been itching to do.