Inbound marketers know their marketing strategy isn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.

That’s where social prospecting comes in. Social prospecting is the art of listening to people, not mentions or keywords. It’s about scouring the social web, identifying potential prospects, and engaging them through content to get them to your site and move them through your funnel. MQLs FTW!

Are you doing enough to identify and engage with prospects on social media?

Social Selling on LI

Originally published Nov 9, 2013 8:00:00 AM, updated June 27 2019

Topics:

Social Selling