Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world.
As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. But if you just started your brand’s YouTube channel or need some help convincing your boss to double down on your YouTube efforts, we’ve got you covered.
Check out these stats about the platform’s mobile usage, its demographics, subscriber growth, general usage, and history that can help you build your YouTube following or persuade your boss to focus more of your efforts on the video platform.
YouTube Stats Every Video Marketer Should Know in 2021