Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make.

To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. Otherwise, you could waste a ton of precious time and resources creating content that your buyer persona will never see.

If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. Read on to learn about the video platform’s age, geography, gender, education, and household demographics.

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2019 YouTube Demographics

YouTube Age Demographics

YouTube Geography Demographics

YouTube Gender Demographics

YouTube Education Demographics

YouTube Household Demographics

YouTube for Business

 YouTube for Business

Originally published Apr 16, 2019 8:47:15 AM, updated April 27 2020

Topics:

Youtube Marketing