Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make.
To truly build a presence on YouTube, you need to know if your target audience actually watches content on the video platform. Otherwise, you could waste a ton of precious time and resources creating content that your buyer persona will never see.
If you want to avoid this mishap and make sure YouTube is a viable marketing channel for your brand, we’ve got you covered. Read on to learn about the video platform’s age, geography, gender, education, and household demographics.
15.5% of YouTube’s visitors are from the United States, 8.2% from India, 4.7% from Japan, 4.5% from Russia, and 3.4% from China. These are also the countries that YouTube attracts the most visitors from.