The Hustle Daily Show

top of the morning everybody today is friday august twenty ninth i'm john w here with maria hud and this is the hustle daily show meta is dropping ten billion dollars on a massive ai data center in rural louisiana covering four million square feet bigger than disneyland meanwhile google is staring down a twenty six billion dollar loss in search deals from its antitrust case which might just free up some cash to throw at ai we'll talk about all that and more in today's ai update and we'll get to all that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay starting our headlines off new jersey american dream mall has everything it has an indoor ski resort water park and really silly legal troubles the mall owner was sued by a neighboring town for violating an archaic country law banning clothing sales on sundays so they're gonna have to fight that in court next company australian makes ai voice assistance that help chronically under staff nine one one call centers by transferring emergencies to dispatcher while writing reports on non emergency calls which are noise complaints parking violations and etcetera or transferring them to police departments the start tech is already in use in us cities including ka zoo michigan great name and chattanooga another great name in tennessee and it just raised a fourteen million dollar series a funding per tech crunch to start seeing this pop up all around the us probably speaking of around the us atlanta software automation raised twenty million dollars to grow so robot which is exactly what it sounds like it's autonomous sewing robot which uses machine vision ai and machine learning like everything else these days this time in service of just making clothes software the company is software like wearing clothes says so bought costs apparel about the same as importing clothes from low wage countries while also helping them dodge ethical labor land mine so we're gonna probably art seeing fleets of robots making clothes and finally if you're super strapped for cash and can't get out to venice this summer there's a better way to get a taste of it which is actually tasting it at this place called canal cafe which is a pop up project by design from dill sk video and ren are that brew espresso get this with purified water straight from venice famous and very polluted canals so you could actually have some venice canal water i don't know if you were gonna go there if you were gonna drink it anyways but at least have some of it this summer why not and for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but right now we're getting to our ai update of the week with maria from the mainstream newsletter let's dive on in maria welcome back to the show this week we got another ai update come so thank you so much for being here thank you for having me of course and as we do every week can you talk to me about something that really stood out to you this week in the world of ai yeah but i did write about something very very cool google's ai powered language lessons that is straight into google translate so one of the coolest things i came across this week honestly and i'm a foreigner in another country so it comes in handy for a lot of people when cups of students or people that are relocating from one thing to another google is like sliding ai powered language lessons straight into google translate and it's wow still in beta up but basically it is gemini which is google's ai model now can create personalized lessons based on your skill level and while you're learning the language which is you know awesome if you let's say are brushing up pure spanish here because you wanna study abroad etcetera are like you've got accepted into another job and you have to travel to spain it actually builds scenarios for you like talking to your host family about real times or like if you wanna get an apartment you we can talk to your landlord etcetera and that lets you practice those conversations in real time wow wild my favorite part is that there's also a live translation okay which is a back at forth kind of thing mh and it's seventy plus languages so you can talk with others on so many levels and with so many languages and it's not giving duo our energy yet u understandable because duo is a bit you know it's fans but it's a huge step yes of course my opinion huge competitor for yeah that's a big step i'm glad you mentioned duo oli because the first thought that came across my mind is when you have a trip coming up or when you need to learn a little bit of a language the go to is generally duo download this yeah start taking lessons but this i guess presents kind of an alternative in a way that's ai powered and i guess people aren't necessarily mad about it being ai powered because it's starting that way versus duo that kind of developed that identity yeah it it seems like an interesting competitor eventually for duo and i i think you said that you could see it competing in the future yeah in my opinion a lot of people have google as their default kind of whether it was an app or whether it was like a browser so it could be a competitor because we always default back to the original yeah right it's a possibility to you who knows yeah and google translate is used by a ton of people as well yeah so having that functionality in there is a smart idea actually i don't know why they haven't done it sooner me neither that's what i was asking and i saw this like it should have been something in like twenty ten yeah that would have been nice also let's stick with google a little bit here because we talked ton about seo google search is getting upheaval right now it's all ai search it's all like ai o a now google is reportedly gonna lose maybe twenty six billion dollars in search deals for this antitrust case they're going through and we're still waiting for a verdict on that but people have reported that this actually might be a good thing for google because they could direct that twenty six billion dollars that they've gotten from search deals and take that money out of search and put it into ai what do you make of that do you think that they're really gonna be dialing in their ai game if this goes that way well i think the keyword right here is might do mh twenty six billion dollars it is not definite honestly it's google or talking about a huge conglomerate so yes if these default search deals get shut down it could happen but in my opinion it's less of like a crisis more of a strategy shift the money isn't disappearing it's likely getting redirected straight into google's ai game right especially gemini and ai mode right now per complexity is handling about fifteen million daily queries which sounds pretty good but you have to remember google is still sitting on ten billion so yeah you know it's still the og redirecting that hash into gemini i could make google's ai powered search faster smarter and way more personalized potentially widening the gap not closing yet mh and this is where it gets interesting if google ramps up german it's also stepping directly into the same competitive lane as players like and others the real race isn't just who owns search anymore it's who builds the ai layer everyone relies on yeah you rely on something you're gonna start using it over and over again and it's gonna be here default as we've said before so google has always been the default for a lot of people it could be a redirection rather than you know a shutdown as people saying yeah totally and it's also interesting because i remember a few weeks ago we talked about the per complexity google yeah kind of thing where per complexities is trying to acquire google chrome i think that deal is not gonna happen but they did offer to acquire google chrome for that antitrust case as well so you know we'll see how google like if they have to offload any of these kind of things they'll see how they do it and kinda redirect to the ai of it all but let's talk about chrome a little bit because another update came up this week complexity is not involved in chrome but ant philanthropic is ant philanthropic is instill in claude into chrome as an ai agent as an attachment there what are your thoughts on the agents coming directly into the browser without you even having to look for them know and dropping the just launched call for chrome as we said it's basically an ai agent that lives bite inside your browser so it's part of your browser right now and it's in a small research preview but the whole idea of it is absolutely wild you can chat with claude in a side panel and if you give it like a permission can actually take actions for you while you're doing the browser so you know because we live on our phones and on our laptops twenty four seven it's kind of ideal yeah it's part of this bigger land grab happening around browsers and complexity has its own ham browser google's you know gemini is already built into chrome and i think the open ai is rumored i'm not gonna say they are doing it but it's rumored that they're working on their own mh whoever wins the browser wins the user because you're using browsers every single day it's the front door to everything online exactly and the probably taking a careful approach into this especially around security because they've added protection against prompt injection attacks prompt injection attacks are the new p in my opinion so basically these are sneaky hacks hidden on websites and they're keeping claude locked away from you know of the financial and sensitive data by default right it's in its early days but this is where it's heading your browser won't just show you the internet about to start doing things for you and love that for us if it's more automated then yeah please thank you that be awesome yeah we'll take it right i'll do all the help i can get thank you and last thing i wanted talk about today you mentioned a bit of a land grab in the ai space i definitely wanna talk about that in like a physical sense because meta seems to have spent a lot shocker on ai but this most recent ten billion dollars was spent on actual physical locations a rural louisiana ai center with four million square feet for ai data centers but you can see the plans online it looks pretty evil it looks cool do you think a ton of rural land can expect to see this change as the ai ecosystem grows because we've kind of seen this story happen before with like all these random places you would never expect tech to get into they're starting to creep into yeah zach if you're hearing this i want a new iphone you're spending money on like a lot of stuff so like get me and y i iphone thank you so much perhaps he could do meta ray band glasses for you i maybe that could be his contribution i don't like them i don't like ray band if they can part up with like prada that would be awesome i'm a prada girly chanel girly just alright right we're we're we're going locks over here with our specs this is bigger than disneyland huge you know like disneyland huge mh so we're talking ten billion dollars in ai data center in rural louisiana and it's called hyper crazy name and it's giving sci a bit like which is s and it's meta so it's gonna do sci eventually it's four million square feet of server designed to power the next generation of meta ai models why louisiana you ask because it makes the most sense it's affordable man has access to energy and it's giving them room to scale yeah so yeah honestly this feels like a start a bigger trend we're basically going to see a lot more rural areas becoming ai super clusters as the industry grows mh for the locals it means more jobs more investments which is awesome for them this why we wanna see we wanna see more job openings for especially for people in like these rural areas for meta it's like a play for super intelligence dominance and i think they are about to win it in terms of super intelligence in my opinion it's giving small town meets big tech energy i love small town stuff it makes me so happy and i'll see it's kind of like a fascinating thing to watch yeah so yeah i really hope that it grows it makes any small town grow and prosper this is what we wanna see yeah that's really exciting i mean you'd have to think about the jobs here maybe they'll have some people locally but also i'm sure they'll like outsource a lot of people like ai engineers people of all kinds to start living in these like rural communities to make it maybe more decentralized from like these big tech hubs of like san francisco seattle all these different places a hundred percent that is interesting as for like the locals like what jobs they could do here get some stuff who knows yeah this giant ai center needs upkeep so i'm i'm sure there's a good incentive also for the louisiana government or whatever state government that these places are in to take in these places because they are huge huge help for the state for the funding so makes lot sense a hundred percent a hundred percent yeah anyways thank you so much maria for being a part of the ai update once again this week thank you for having me and we'll catch you next time see you next time alright and that's gonna do it for us today thanks for tuning into the hustle daily show everybody we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself signed up at the hustle dot c slash email and follow us on instagram at the hustle daily see you next week look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

alright good morning everybody today is thursday august twenty eighth i'm john w with juliet at bennett r and this is the hustle daily show crowds are lining up at botanical gardens to smell corpse flowers that wreak while malaysia dorian bib has turned the world's stick fruit into a ten million dollar tourism empire complete with theme parks and dessert shops so let's break down the business of dorian and other smelly things what gets all that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay starting off today i may have done a whole story about this yesterday but cracker barrel has now decided after much criticism to change back its logo once again to feature the old timer uncle hers that was a bit short lived over there next mark zuckerberg gave his palo alto neighbors noise canceling headphones because the construction on his eleven homes apparently never stops juliet you looked into this can you give me more information on mark zuckerberg handed out some headphones to his neighbors yeah apparently mark has something of a winchester mystery compound going on if you're familiar with the winchester mystery house you know it is a house that the woman who owned it supposedly never stopped a building was probably really irritated to her neighbors too if they were close enough to hear it mark's got eleven houses at least in palo alto that he just kind of saw and he's been adding to them he had at one point of private school for his children and some other children he has a pickle ball court a you know a big nice fancy pool he put in seven thousand square feet of basement which apparently his neighbors think it's some sort of like underground bunker but yeah the construction just never stops so it's construction there's parties there's a security because this is mark zuckerberg so there's you know patrol cars there's surveillance cameras it's just kind of like what the hell like the worst neighbor of all time has moved in and i guess he gave them noise canceling headphones in the past he's given them you know kris k donuts and i'm just saying mark zuckerberg one of the richest men in the world that's not enough just not enough mark the noise cancelling headphones might be fine but only kris k donuts come on man i live across the street from seismic retrofit because i live california and that's important here u and yeah it's loud and i have noise canceling headphones and here is what is irritating about it is having to always wear them yeah the whole not being able to sleep thing might be a problem you know there are zoning regulations so they can't do it at night they don't get it on the weekends the weekend is when the leaf blower guy comes and chases the solitary leaf around in the parking lot behind my house for four hours and the thing about the headphones is like it doesn't matter how nice they are it is annoying to have to wear them literally all day or listen to jack hammers so i'm just i don't think it's enough i think he needs to like give them money you could give them money and knowing him could construct a giant sound proof bubble around his eleven homes oh yeah put it in a dome put it a dome own biosphere ceos love domes just build a dome be his own personal meta in realize exactly from there we move to china china's ro introduced a new contender for we mentioned them just a second ago meta ray band a r eyewear crown it's latest smart glasses called ro glasses have a powerful display in each eye that can be used for navigation real time translation recording and one particularly exciting feature is the tele prompt function that scrolls text and can save you from ever having to relay another un scripted thought in your entire life the specs are expected to retail at five hundred and ninety nine dollars not bad price but expected is the operative word there from there we go to more ai and t reached a preliminary settlement on a class action lawsuit from several authors who alleged trained its models on their work this is a problem that prop complexities is also facing right now with a couple editorial companies in japan while a judge ruled that ant philanthropic use of the books fell under fair use it may have acquired them via pi potentially amount to over a trillion dollars in penalties let's see what happens there and finally here in some car news hyundai is partnering with a startup up un cage innovations on a plant based leather for its vehicles per protect crunch the materials are made from grains and can look feel and even smell like the real thing un cage has also partnered with jaguar and land rover and its faux leather are already in use and handbags and watch bands and for more updates like that you can subscribe to the show we'll have more for you tomorrow but right now we're talking about the business of smelly things julia can you expand on this business of sm that we're seeing right now yes i was really excited to see an article and cnn business about dorian fruit being a very popular tourist draw which reminded me of something that happens here where i live every year i live in pasadena california and that means i live close to san marino where the huntington is the huntington is a library in art museum botanical garden and i know two things about the huntington one it's beautiful it is a beautiful place to go hang out it's a great date spot the second thing is it is never more popular than when it's corpse flower blooms it is like an annual event now a corpse flower if you are not familiar with them they're really weird looking they are very large they kind of look like like you know how sometimes if you if you go to like disneyland you go to the star wars part and they've like picked out all these plants to sort of oh we're were in an alien world now a corpse right like space plants yeah shorts yeah corp fit right in and they only bloom once every few years and they only bloom for one day at a time during that cycle and when they bloom they smell so bad apparently they smell like decay wow which in the animal world is is fine because that attracts you know i i guess the poll and it needs or whatever the huntington has managed to acquire over forty of them so they always got a bloom in the works there's always something bloom they've been able to poll them and every year on social media on the huntington's instagram it's like a countdown to when there's tin flower is gonna bloom and people like sit and wait and they're like oh i gotta go see the corpse flower on the day that envelopes and it's since like a big annual event wow that i always miss for some reason like i'm always at work and it's such a short window and then it's over mh it's real unfortunate notice health though best place to bury a body if i'm looking to get rid of one in the la area because the smell just match it's that's exciting yeah i mean for one day and then they're gonna be like oh this is this is a little weird this is is continuing but that's crazy and of course the point of the corpse flour smell is that it attracts insects that eat carry or you know things that are decaying and then once the blue was done then then those insects are gonna go find the body barrier and then then it's it's all over for you yeah yes but this is an interesting trend of this smelly flower i like where this thought process started with dorian cast dorian a very popular fruit in asia most notably southeast asia had it a couple times mh over there it smells just awful but it tastes pretty good in a lot of ways talk to me about this company durian bib in kuala lumpur malaysia that's doing something with durian yeah i love this story so durian of course is a very polarizing fruit it smells horrible but it tastes in my opinion great i love durian and cakes and ice cream and good i've had it before i think it's a real fun fruit durian bib is a farm and as i think we all know farmers are having kind of a tough time right now there's you know competing operations but then there's also just a lot of factors that are beyond their control like the weather we've talked a lot about coffee and chocolate and all of these industries were inclement weather and tariffs and all of these different things are impacting how they can make money what the size of their crop yield is with durian b they are turning what could essentially just be a durian business into like a whole immersive theme park world based around this fruit which i think has a broad appeal because i think people are really curious about it because it smells so bad and yet taste so good mh during bib has couple operations going this during b park where you can sample the various idol that they grow apparently employees have to wear gloves on their hands otherwise they will go home smelling like duran which no one likes yes during b world has a dessert shop where you can play games and take classes and then during bb academy is sort of in a soft launch but it's a thirty acre farm that also has games and classes and the classes are for adults and children so like there's just a lot that people can do if they wanna go to one of these parks and according to adrian c who of course is the chief dream you couldn't have a a title like ceo you have to be chief dream it's a way to diversify revenue and i guess they see about four hundred thousand to five hundred thousand visitors per year and apparently made ten million in revenue in twenty twenty four a lot of that being souvenir so they've got you know during merchandise during if you've never seen it it's like a spiky on the outside and soft in the inside so they have like these these cute little toys you can buy and you know i guess there's apparently a a broad spectrum of places you can go if you're du curious across malaysia tourism in malaysia released a twenty twenty four or twenty twenty five publication with sixty two different during experiences across twelve states simple tasting all the way to multi day tours where you gl on a farm and everything during and it estimated it would bring in about four hundred twenty thousand dollars during that period wow yeah i mean it's really a craze i think it's a great way though for farms as you mentioned to kind of expand their business mh and since this fruit is really blowing up on social media why not attract people to it for what it is you mentioned in your article that it's similar to like the pumpkin patch here in the us where like people go to the pumpkin patch and you know there's like an apple cider place where you like some apple cider mh there's like a corn maze you have all the stuff already for you and i think they've just really leaned into that with the durian and just making these theme parks yeah for sure and you know at the hustle we did a big story on the economics of pumpkin patches in twenty twenty one and the people i talked to you for that story had you know a lot of the same concerns it's like you know everybody's doing the pumpkin thing at that exact same time of year and then of course it can be hard to grow pumpkin if it's too wet that's a big problem it's too dry that's problem apparently it can rain so much that all your pumpkin can sweep away and what is known as a pumpkin flood which is probably really cool to see but horrible for farmers there's a lot that goes into growing pumping and getting a good yield but another revenue stream is to have these terminal experiences that every influencer loves where you've got your cider in your pumpkin latte and your photo ops and your corn maze and your you know whatever and that was like a huge revenue stream for them was just being this family friendly or couples activity that people love to do year after year after year so mh it's not so dissimilar it's just so interesting i think because the durian is such a curious fruit it just has the quality about it where it's like it smells so bad it's been compared to vomit to gym socks to a sewer and yet is popular when you put it in a cake or a custard or all sorts of other dishes yeah i think companies are investing more in these personalized experiences for deeply polarizing but niche things like a the durian and it makes sense because the people that love it are really really passionate about it and the people that don't love it are very very passionate about not liking it so you definitely have your audience kind of already baked in i actually watch a museum that was a little controversial but i did enjoy it for the most part it was called the disgusting food museum oh it was a pop up here in los angeles but it's been shown around the world so it originated in sweden and it showcased all these foods from around the world that other cultures would find disgusting and so you might have a really stinky cheese from france or something that other people were be like oh this is too much classic i sample a lot of things durian was one of them i actually like the way tastes some of the things that i ate there that i did not enjoy did not enjoy fermented shark from iceland yeah interesting i would not try that again i did not like the salty black licorice which was sort of like a an an nordic thing i did not like that at all but i did kind of enjoy some of the cheeses even though they were very smelly and i like durian and as i said what was interesting to me about it was it did receive a lot of backlash because people were like well isn't it racist to call another cultures food disgusting and you know it was a big debate over whether or not that was okay although i will say that it did represent a lot of different cultures it wasn't just like oh we've were really nailing this one part of the world it was every culture and what was interesting to me and i would fully agree with this is there were some foods from the united states that other people thought were absolutely repulsive and they included things like pop tart oh my god there's are so many us foods that are absolutely gross like i remember this like jello cake oh yeah thing that was like a big thing in like the nineteen fifties or sixties of that just absolutely disgusting like there is nothing good about oh yeah my friends had a themed party because they found a jello mold in the shape of a fish oh my yeah and everybody had to bring something and some of the foods were surprisingly edible but then one was like a tuna gel thing that like after fifteen minutes out of the fridge and it started to melt it was like put this back in the like vanish this my friend made a thanksgiving dinner he suspended in gel like an ass pick which was not the worst thing i've ever eaten but also not the best but it was just so interesting to me that for americans it's like oh stinky cheese or like you know there's a lot of foods that involve bugs that we typically don't eat here but then another culture would be like a pop tart is so sugary and so over processed it's not even food this is repulsive which yeah as son grew with like family where they gave me pap for breakfast i look back and i'm like why why would you do that to me that was terrible crap so durian isn't that bad comparatively baby i would take a durian every morning for breakfast over a pop tart any day the week crack that thing right over happy breakfast to you hundred percent and the thing about a durian is it may smell gross like it's rotting but what is more disturbing is a pop tart that no matter how long you have it it never seems to rot why that's it's not food it's a not food that's not food that's the problem yes alright and that'll do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we got a lot more business and tech coverage in our newsletter if you're not subscribed go sign up the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you later here's what blows my mind most people are sitting around waiting for their boss to give while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody today's is wednesday august twenty seventh i'm john w here with a big black of cheddar and this is the hustle daily show cracker barrel managed to lose ninety four million dollars in market value by simply removing uncle hers commercial in a barrel from their forty eight year old logo sparking an outrage from customers and politicians who somehow turned a graphic design decision into the late culture war battlefield so today we're exploring how a struggling restaurant chains attempted modernization became a corporate disaster we'll get it's all that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumble visit hubspot dot com okay starting us off today with our headlines first up spotify is rolling out dms to select markets allowing users age sixteen and up to share music podcasts and audiobooks with users with whom they share a plan or have interacted with before now users can accept or reject messages and block anyone who fails to recommend anything but the absolute best bang on the platform spotify once again trying to get into social media app territory they were trying to conquer youtube previously and now it seems like they're cutting the middleman man between them and instagram next frontier airlines is adding twenty new routes many in key markets for their rival spirit airlines in a bid to position frontier as the us's biggest budget carrier per frontier ceo barry bi spirit has been struggling on the other hand as we talked about last week losing two hundred and forty five point eight million dollars since twenty twenty two frontier has made several failed attempts to merge with spirit but it seems that right now frontier is striking out on its own now let's take that frontier private jet over to japan two japanese media companies financial times owner nik k and ass xi are suing ai company per complexity for allegedly copying their articles without consent or compensation and attributing false information to them which could quote undermine the foundation of journalism which is committed to conveying facts accurately they want fifteen million dollars each and any stored content removed from per complexity and finally here in some chocolate news rocky mountain chocolate factory has set up a quarterly dynamic pricing plan adjusting prices up or down every three months based on the fluctuating cost of cocoa per wall street journal life in chocolate as kinda sucked recently in recent quarters with consumption falling as cocoa prices rise choco royalty nestle hershey and mon have all or will jack up prices what do you say to that willy won and for more headlines like that you can subscribe to the show will have more for you tomorrow on the hot and ready but today we're talking all about cracker barrel the country restaurant chain that managed to lose almost a hundred million dollars in market value just by changing their logo i've heard this story before a logo change not a data breach not a food poisoning scandal not a major lawsuit a visual redesign that removed a cartoon character from their branding has sent their stock plummeting and created what might be one of the most pointless culture war battles of twenty twenty five when a restaurant chain loses ninety four million dollars in a single day because they made uncle hers herself which is the character on the cracker barrel logo disappear you know we've entered peak internet outrage but this story goes deeper than just angry tweets and failing stock prices it reveals something troubling about corporate decision making and brand identity in modern america so grab those biscuits grab that tea and grab that block of cheddar chomp because we're about to unpack how a simple design change became a corporate disaster let's start out with what actually happened because the facts are almost too ridiculous to believe here on august nineteenth cracker barrel unveiled a new logo as part of what they're calling a modern re brand the old logo featured this guy you know uncle hers a cartoon character in overalls leaning against a barrel surrounded by text cracker barrel old country store okay the new logo just has the words cracker barrel against a simple yellow barrel shape uncle hers commercial he's gone he's left old country store text also gone what remains though is something that we all know corporate minimalism shares of cracker barrel as a result fell four dollars twenty two cents or seven point two percent to fifty four dollars and eighty cents in thursday trading shedding ninety four million dollars in market value by thursday afternoon the stock had plummeted about ten percent proving that sometimes the market really does care about cartoon characters the backlash was immediate and brutal social media exploded with customers demanding the change be reversed colin rug c owner of the trending politics website described the logo as depressing in a post viewed on x over nine million times even larry the cable guy you remember him from the two thousands weighed in begging the company not to change the iconic design but here's where it gets really weird byron daniels a republican representative for florida wrote on x in a post viewed over three million times quote no one asked for this woke re brand it's time to make cracker barrel great again okay can somebody just please explain to be first how removing a cartoon character from a logo is woke the word officially has lost all its meaning when it can be applied to corporate graphic design choices however the political reaction reached peak absurdity when the official ex account for the democrats responded we think the cracker barrel re brand sucks too end quote so we've reached bipartisan agreement that this new logo is terrible but somehow it's still an issue make it makes sense even more bizarre here chris d jackson a political strategist who worked on the biden campaign blamed donald trump quote for everyone whining about cracker barrel remember this when joe biden left office the old logo was still there it was trump's weakness that let the change happen end quote apparently we're now holding president's responsible for corporate rebranding decisions this is where we're at right now as a society the company's defense has been equally tone deaf ceo julie phelps casino told good morning america that the feedback was quote overwhelmingly positive which either means that she's living in an alternate reality or has a very creative definition of positive the company later admitted quote we could have done a better job sharing who we are and who will always be which is corporate speak i think for we completely misread our customer base and now our stock is tanking but let's talk about what this controversy really reveals cracker barrel has been struggling for years with relevance and growth for twenty twenty four the company reported revenue of roughly three point five billion dollars up point eight percent from three point four billion dollars the previous year while net income fell forty point nine million dollars down from ninety nine million dollars in twenty twenty three that's quite a jump that's not the trajectory of a thriving business in may ceo admitted to investors something that should have been obvious that they're not as relevant as they once were over at cracker barrel so the logo change wasn't happening in isolation it was part of a broader attempt to modernize a brand that had been losing ground to competitors the problem is that they fundamentally misunderstood what their customers actually valued about the brand eric russell a former cracker barrel employee who now works as a brand designer said the company committed one of the cardinal branding sins when changing its logo he explained that customers develop emotional attachments to iconic symbols and removing them can feel personal this gets to something pretty important about brand psychology uncle hers wasn't just a logo he represented the entire identity of cracker barrel that they had built for forty eight years he embodied the folks see nostalgic quote old country aesthetic that differentiated the chain from generic family restaurants the irony is that uncle hers commercial wasn't even part of the original branding the original nineteen sixty nine logo was text only uncle hers and his barrel were only added in a nineteen seventy seven re rebranding so this traditional character that people are defending was actually a marketing creation from the disco era but that doesn't matter to customers who grew up seeing the logo for them uncle hers represents childhood road trips family meals and a sense of authentic american even if that authenticity was manufactured by a corporate marketing the broader context here is telling cracker barrel has been working to refresh image through new menu items and red stores that move away from the rustic country aesthetic the company has also faced criticism for its d initiatives with conservative group america first legal filing a complaint with the equal opportunity employment commission in july alleging employment discrimination so the logo controversy isn't just about design it's about a company caught between trying to modernize for new customers while not alien their traditional base a problem as old as time what makes his controversy particularly revealing is how it demonstrates the power of brand loyalty in an era of corporate consolidation when everything starts to look the same when every logo becomes a minimalist word mark when every restaurant has the same modern rustic aesthetic customers cling even more desperately to brands that feel authentic and distinctive cracker barrel mistake wasn't just changing the logo it was abandoning the visual identity that made them recognizable in a sea of generic fan family restaurants they join the ranks of companies that have erased their personality in favor of modern design that appears to know one in particular you ever seen an image of mcdonald's from the early two thousands and one now yeah it just looks like it lost its soul completely i don't care how clean it looks the timing couldn't be worse either for this at a moment when many americans are feeling nostalgic for simpler times and authentic experiences cracker barrel decides to make their brand more generic and corporate looking they read the room wrong marketing expert kevin dahl described cracker barrels re brand as a fiasco writing quote the holy grail of marketing is to create a brand that customers give a damn about and feel some ownership of it's exceedingly rare and when you have that as cracker barrel did you never ever abandoned the company's response has been damage control in real time they've assured customers that uncle hers will remain on menus and road signs but that kinda misses the point the logo is often the first thing a customer sees it's how they identify the brand from a distance how they recognize it in advertising and how they connect emotionally with the company saying uncle hers will stay on the menu while removing him from the logo is essentially saying we'll keep the character but abandoned the identity it's a half measure that satisfies just nobody what's particularly frustrating here is that this was entirely predictable any competent marketing team could have anticipated that removing of beloved forty eight year old character would upset long time customers the fact that they seem surprised by the backlash suggests either incompetence or complete disconnection from the customer base the controversy also highlights how brand decisions have become political battleground whether companies want them to be or not when representative byron donald can turn a logo changed into a culture war issue every corporate decision becomes a potential political statement the cracker barrel logo controversy is ultimately a story about corporate leadership that doesn't understand its own brand value they had something rare in business a logo at a character that customers genuinely cared about and they threw it away in pursuit of generic modernization whether they can recover from this self inflicted wound remains to be seen the company has essentially admitted that they misha the situation but trust once broken is difficult to rebuild uncle hers may still be on menus but the damage to customer confidence might be permanent this should serve as a warning to other companies considering similar re rebranding when your customers love something about your brand sometimes you just shouldn't fix what's not broken and if you gotta make changes maybe test them with actual customers instead of focus groups and design agencies because sometimes the most expensive mistake a company can make is forgetting what made them special in the first place goodbye uncle hers herself alright that'll do it for us today thanks for tuning into the hustle daily show where a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we got a lot more tech and business coverage in our newsletter if you're not subscribed go get up the hustle dot c slash email and follow us on and instagram at the hustle daily we'll see you tomorrow here's what blows my mind most people are sitting around waiting for their boss to give them raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill c crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at you're doing right now and grab it in the show notes six months from now and you'll be glad you did

alright good morning everybody today is tuesday august twenty six i'm john wag here with mark dent and this is the hustle daily show taco bell is crushing the fast food industry lately it's secret launching more new menu items every year because the secret to success in our attention deficit economy is throwing new stuff at customers every few weeks apparently so while mcdonald's and wendy's complain about budget conscious consumers how us talk about really getting love from gen z we'll get into that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com kicking us off today with some luxury brands louis vuitton is getting into the makeup game debut its la tay line this friday and if you want in on what the french luxury brand is selling you could start saving yesterday one lipstick tube is gonna run you one hundred and sixty dollars and shadow palettes cost two hundred and fifty dollars making some of their sixty nine dollar lip products look pretty reasonable in comparison next keurig doctor pepper is set to buy jd pee for eighteen billion dollars and then split into two companies one for coffee and the other for all the other beverages keurig sales have declined lately due to competition high beam prices and tariffs but the merger would create the world's biggest pure play coffee business and one that focuses only on coffee that means with about sixteen billion dollars in annual revenue per food dive mark what do you make of this keurig pete's acquisition we got going on i think it makes some sense it is odd that the keurig doctor pepper match you know together under one umbrella at least didn't really work that well because you know they're thinking was just like hey we'll of drinks for any time of the day mh for you and then it just didn't really work out that way for a couple of reasons that you mentioned and that said i think now by separating them the thought is we need to get bigger like you can't just be curate right and pete's you know how outside of starbucks one of the larger chains when i think about it it's like if starbucks had its own like coffee maker yeah as well and you can just imagine like the type of loyalty that that could foster wear like people who go to pizza like okay well i definitely gonna to cure don't know maybe people who have care characters and you're like well now i'll go to pete's i don't know i could see this working yeah it's in under the radar kind company i felt like pete's it's really not everywhere although you see one pop up once in a while pretty much only in bank branches i thing yeah in bank branches they love a bank branch and with the capital one cafes coming around so they might be maybe it might be jones for some new territory but yeah this is interesting because the keurig business obviously isn't doing too great and i know coffee consumption is way up and coffee prices are way up right now to due to tariffs so i don't this could just be a play to expand the business beyond keurig because i honestly don't remember the last time i saw anybody have a keurig that was outside of an office building yeah and i never go to office buildings new to what they're dead to me they're dead to me i've haven't seen one in forever yeah same okay next up here on some ai news some more ai investment potentially meta is always gonna be in the conversation the company is investing ten billion dollars into rural louisiana to create an hq for its ai operations it's gonna sit on two thousand acres and meta servers will take up about four million square feet they're gonna make quite a base down there and finally on the list of jobs you'd expect to be displaced by ai golf cad probably wasn't near the top but it could be now belgium bot tron unveiled its functioning prototype of ix or ix i the world's first smart self driving golf trolley what the tech will do is carry your bag autonomously navigate the course automatically head to the next t box when you show its camera a putter and dispense ai powered advice on the right club to use and swing mechanics pre orders for this device start at four thousand four hundred dollars mark are we getting robots for cad i actually think we might be i i i could see this taking off know that sounds like a lot of money but for people who actually pay for cad they have money to spend yeah for one thing but if you look at golf as a whole there is so much desire for innovation in golf right now nothing is off the table for the pga when it comes to kind of modernizing the game they've been talking about all kinds of stuff people like tiger woods are involved in those discussions you know these gulf lu think that the sport needs to be disrupted even though golf has of course become you know quite popular because the pandemic among recreational players so i think these like futuristic things are where golf is going and this could if it works well potentially be the right product at the right moment that i think could have an impact maybe not just on recreational golfers but maybe like the pro league we'll be looking for something similar to be like hey look at this this is some new cool technology you guys can watch while we're playing golf right yeah know there's been quite an effort to modernize the sport and make it more attractive so i feel like younger viewers which is also the entire plot line of happy gilmore too yeah thank you and and a good good mood movie good mood not bad i just watched it it's pretty fun but yeah it really hits right now because golf definitely needs kind of that kick to bring itself into the new generation and this could potentially be it and also you know coming to another part that you mentioned earlier if you are a golfer or if you hang out around golfers it's notoriously quite a wealthy crowd so forty four hundred dollars for a permanent robot cad may not be a big deal to a lot of these players at the end the even if you had to get a new one every two years this wouldn't be a big deal for a large number of golfers yeah exactly and for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but right now we're gonna get to talking about taco bell so mark can you talk to me a bit about the fast food landscape and where taco bell falls into that line yes so the fast food landscape as we've covered on here you know occasionally right it's generally not going that well mcdonald's particularly during inflation has seen some problems with sales they've had lower income customers who have been among their most devoted customers not go there as often yep same with wendy's yeah you look around the landscape elsewhere pizza hut has not been doing well frankly they've been in not terminal decline but they've been in decline for you know the last couple of decades it's just not a great time to be in fast food and then when you look at of course you know casual sit down restaurants there's been some good signs you know as we talked about on here last week yeah with apple beans but that's also been tough but taco bell as bloomberg pointed out there was a really good story by dana shank that kinda just was like what's taco bell doing so well and the answer is like a lot of stuff yeah so what is that secret sauce that taco bell has that maybe a lot of these other fast food and casual dining companies haven't been able to hit because yeah we've been talking for weeks about places like mcdonald's freaking out that they're repel their usual customers from high prices so they're trying to give value meals taco bell arguably perhaps by our own definition maybe not even the ta fast food on the market but what kind of separates them from these others in their business strategy i think like the first thing before the strategies they have a kind of c spot where they're like the only really big fast food mexican food brand so that gives them an advantage i think over like mcdonald's wendy's burger king etcetera have to fight amongst each other but i think of the business approach though he's quite different than than the rest of their peers regardless of what like the genre of food is is that they have what i would describe is like a maximal approach mh they're just trying everything they're going for things that aren't even in mexican food anymore yeah right trying to sell it whereas like a lot of other places have tried to either simplify maybe they'll bring back old things you know mcdonald's they'll just like they t out the mcrib or you know they just brought back their mc crispy strips they they aren't really like experimenting and just throwing things out there and seeing what works yeah and i think that is really really appealing to young consumers yeah that's a great point taco bell is doing a lot of spit bowling has been for a long time i'm even outside of just like the food experimentation they've done like all these crazy events like they had a taco bell retirement home where like gen z millennial types could go and like live like they're at a retirement home for like a day and they just do all this weird stuff and they seem to have a very strong brand identity just for the weird and just viral moments and in terms of the food they've just been putting out new innovations all the time comparatively to the other fast food chains like even if i haven't dine at a taco bell for the last two years i know that they put out a big c it yeah i know this i know this information because it's everywhere and they get their stuff out there they make some really wild decisions some of them take off some of them don't and they hit they definitely get distributed from social media and people go for sure and you know dina shank and that bloomberg story was you know interviewing some of the kinda c suite people with taco bell and they were pointing out their goal you over the last couple years is to have something new like every four to five weeks wow this year in march the chief marketing officer for taco bell said that they wanted to do every two weeks and you know the cheese that you mentioned but it's not just that like i was just trying to look up to see if could even find the extensive list of what they've actually had that's new and it's really hard to find all of them in one place because there's just so many there are they've also had recently the cooler ranch doritos taco mh they've have had a new sauce you know that they've worked with like a brooklyn brand called bush kitchen on mh chris beef heat is chile burrito i mean they're doing everything they're really and obviously not all of them perhaps even very few of them are going to stick but i think in some ways that doesn't matter people are just like this is new and it's fun and people's attention spade are short and it works they also haven't really shi away from doing collaborations i've noticed in the past few years comparatively to a couple others and that's not even like celebrity ones that's with other brands like the big c for one big c at crunch trap kinda combo there they did a tropical punch rockstar energy ref that's a exclusive to taco bell same thing with like the mountain dub baja blast that was exclusive to taco bell for however long so they're trying to develop these things that you could only get at this one establishment versus a lot of these other companies even in their own portfolio they're obviously under yum brands which houses kfc and pizza hut and those brands have yet to even take on this sort of model of just trying and stuff and seeing what sticks really yeah and that's a really good point because taco bell has been like the savior of yum brands for so long like as i mentioned earlier pizza hut has in general been kind of a lag and kfc has been up and down what's kind of funny about pizza hut is that in the nineties they were known for experimentation like that was pizza hut thing is like every six months they'd have some wacky new kind of pizza and stuffed crust which is now just a traditional mainstream pizza that was a wacky invention right in the mid nineties and they had like the edge they had the sicilian pizza of the big foot they kept on coming with these things and they started to get weird mh but people didn't mind they'd still try them and that's when pizza hut was growing and when they were kind of at their peak at think and they've gotten away from that and taco bell you know they're showing the way they might have an advantage because you know they don't have as natural of a competitor as pizza hut or mcdonald's stuff sure but still you gotta wonder why other people aren't trying the same thing yeah and i think taco bell has another advantage in that their marketing it just has worked you know the live moss people enjoy that kind of branding and the whole fourth meal thing which has now been around for twenty five or so years i think it's just like you identify taco bell with a meal yes we when a very particular meal whereas like mcdonald's you're just like okay am i gonna go there i don't know like it doesn't have like any definitive kind of quality to it right exactly wanna bring back something you said earlier about the competition because the real closest competitor cited in this bloomberg article that taco bell has theoretically used chipotle which is in a completely different stratosphere price wise and also like what the place looks like and everything like that so really on the fast food front taco bell in the like mexican adjacent food category is pretty un unchanged do you have del taco some other kinds like that but they're not really all over the us not yet at least so they've really found this pocket really expanded on it and the brand isn't necessarily like a legacy precious brand like i feel like a kfc would be like if they don't do fried chicken a kfc what are they doing and taco bell they kinda have free reign over here they can put like i don't know fried chicken in a taco and then make it a crunch trap would i would like some baja blast sauce on it or something and it'll it'll sell i'm sure it it will absolutely sell i mean they just have to keep some version of a taco on their menu and they're good to go and that's a really easy thing to do doritos lo taco and there you go like that all you need to be taco bell i also say this taco bell they need to bring back the f burrito it's been gone since two thousand twenty that's my favorite item bring it back that's all i'll set i've used to have the fried burrito that was really good i was a big double xl crunch trap supreme person looks like it actually does in the photos instead of the regular crunch trap that is a very sad line of minced beef alright that'll do it for us today thanks for tuning in to the hustle daily show for a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter you you're not subscribe go sign up the hustle dot c slash email and follow us on instagram at the hustle daily to see tomorrow look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody today's monday august twenty fifth i'm john w here with the founder of launch live now taylor craig and this is the hustle daily show the future of content creation might not be about going viral on tiktok the path to success for brands could be to build authentic communities through professional live streaming but the live streaming market exploding from eighty seven billion dollars to a projected six hundred and five billion dollars by twenty thirty three founder of launch live now taylor craig is here to talk to us about how streaming can change the game we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumble visit hubspot dot com starting us off today with some frightening news two harvard dropout outs who made headlines last year for their instant smart glasses project are back with more unsettling work but this time they wanna get paid their startup halo unveiled always on ai powered glasses halo x that'll listen twenty four seven and transcribe every conversation that you're in the two hundred and forty nine dollar device which they say will provide its users infinite memory notably does not have a recording indicator light i'm sure that'll go over well next google reportedly won a six year over ten billion dollar cloud contract with meta though the two are often competitors meta needs cloud and structure and has made deals to use amazon web services and microsoft azure azure in the past and speaking of meta mark zuckerberg wallet is gonna get some relief the company's lavish spending spree on ai talent is over for now its ai division fresh off hiring over fifty people some of whom are rumored to have nine figure pay packages is now under a hiring freeze and that's per wall street journal and finally here field ai raised four hundred and five million dollars to fulfill its mission which as its ceo told tech crunch is to build a single robot brain the not so sci f sounding version of this is it'll develop the models that help robots of all stripes learn how to adapt to new environments we covered that a little bit on friday too and for more headlines like that you can subscribe to the show and we'll have more updates for you tomorrow but in the meantime we're gonna have on taylor craig to talk all about the industry of live streaming and how it is exploding let's get into it i wanted to definitely dive in with you today about the live streaming economy used work at cnbc you kinda had a life and news before you transition to the live streaming space what convinced you that the future of media is about live streaming and not really the traditional networks my first hint about the demise of cable was doing i had my first job in new york and one of my first meetings was with the president of a major network and he's just like we're fighting for our lives years guys we gotta do this we gotta do that i'm like i'm twenty four like what do you mean fighting for your life i'm i'm trying to grow but yeah you know it sort of stayed into the network thing was a producer most recently was at cnbc and at last call i was brought on to launch that show with brian sullivan unfortunately the seven pm time slot did not work out well but also that was indicative of some larger struggles in the cable industry and there was sort of a crossroads where i was like alright am i gonna rush off to a new network gig or we gonna look for something new i talked to smart people and i just couldn't look away from all of these the social media platforms just look at your screen how hard they're pushing their users to live viewership how yeah like a big red banner at the top and that's because it's the most engaged audience metric available it is the most engaged user and it's very valuable yeah in your perspective what's kind of driving the growth of the streaming industry and where do you see the biggest opportunities for anybody to kinda get into it right now know i love this question i think the biggest driver and i do everything compare and contrast with tv and sort of what made tv successful because obviously there's something innate in us that led us to that breaking that fourth wall we do this at launch live now where we pull up comments in real time and we can show an audience interacting with the host and they they ask a question they ask about pal they ask about a random stock and our host can sit there and just be like oh yeah let me call out this username it can be a guy in idaho on his couch but he just changed the trajectory of that show that he's consuming and i think breaking that fourth wall that's putting the power out of like the anchor desk and putting it into people's living rooms and that's how you build community and to your second question about how do you break through i think you know starting with a decent social following is definitely extremely helpful but brands can be built communities can be built through live streaming and it's all about engaging with your audience and that's the biggest thing it's just you have to have some back and forth you have to make them feel like they're a part of the show and that's where communities are built going back to something that you said which i really liked which is bringing kind of this production process to somebody's living room because a lot of creators are streaming from their bedrooms rooms their living rooms kinda of wherever how big do you think the demand is for professional production services because you know in my experience a lot of brands on these live streaming platforms have tried to really blow it out maybe to not that much success yet but i think that might be growing over time but what do you think a creator needs to do right now to have that success on a streaming platform as a brand or as an individual i always think higher production will win out right now i think we're in a stage where people are valuing authenticity and they wanna just see somebody like they can relate to talk on camera when you think about the bigger brands and the brands that are like launching and into with some lukewarm success i think as a macro trend there's a little bit of degradation of brand loyalty and that sort of being funneled into more individual creator loyalty so i think if you just are a unique voice and you really have a message and you have something to say and you continue to interact with your audience that you can succeed in this environment and as far as like actionable like things i would do ob is this free software i would go ahead and use that and start working with it and i don't feel like it's being used to its full potential you know we have a company that's built around it and we essentially design tv quality streams through it i think it could be leveled up in a very significant way so software like that just piece them together use a little bit of all your muscle little bit of design a little bit of production a little bit of creativity in writing and you'll be able to put something really nice you know ob i've worked within in the past and it's great software it's free which is amazing democrat streaming but with your company launched live now you sim cast you do like youtube twitch x how critical is it for brands and creators to sim cast to everything at the same time sim casting to youtube twitch and tiktok for example sometimes can be a bit of a chore so what do you recommend well you know there's a tool called rest stream and it's very useful from our studio here in brooklyn we're putting out one feed and it's going out to all these different platforms and it might be a little bit of a chore but i think it's totally worth it because it's the age old adage right you meet the people where they are you meet your audience where they are if i asked my grandfather what twitch was his eyes would glaze over right people are in particular places and i also wouldn't discriminate against particular platforms i would just distribute widely and you know maybe you get to a place where you realize hey you know i'm getting a lot more traction here i really wanna focus on youtube and then you start going that direction the juice is always worth the squeeze in my opinion yeah it's good to fan out you never know it's all media is right it's just like throwing stuff at the wall and see on what works and name what's and it's like oh okay like maybe your content does succeed really well on instagram vertical you're not gonna know until you try it yeah and let's talk about making that money building those communities and monetizing them what does that process look like you have an audience you gain them you find them and how do you start to monetize i'm a big believer in or non believer in monetizing through some of the traditional tools on youtube and some other platforms i think that you know you'll get pennies on the dollar right now we're not an ad agency maybe in the future we're gonna start pairing some shows with ad partners something you can do with live that you can't do with podcasting and things that you can have a qr code live on screen people can scan it go to a website i just really believe an in show advertisement do that ad read live and it feels authentic you get people going to this landing page you'll get way more value out of that than you would from a platform kicking your sense here and there you have about almost seven and a half million streamers across twitch how do you recommend somebody get started if they themselves want to be a streamer or a brand get started which i think is an even more unique case you know a lot of lessons can be learned from tv right and like what made tv so successful there's variety shows or or the news shows guests collaborating bring on people get other people share fan bases the podcasting community is a great community to be a part of as well share audiences and share each other with each i think that there's a huge missed opportunity when people are just in their room and they broadcast and they have something really funny to say but they're not collaborating with other creators so figure out a way to bring people in seamlessly it's an old piece of advice but bring on guests high profile names the bigger the guests the better that reach is gonna be yeah that makes a lot of sense and you know we've talked today a ton about tv in the kind of the relationship between the early days of cable and now the kind of early stage of streaming looking ahead how do you see live streaming evolving beyond just entertainment because it feel like right now it's a bit of an entertainment medium gaming is really popular talk shows are really popular what role do you think play in everything from like education to commerce to building a personal brand in the future oh oh well massive i'm one of the first people to come out and say i think live streaming is gonna be the new tv we essentially what we do is we're running a show with a director and a show runner right so i'm the producer i have a technical director that's switching between scenes we're checking in multiple guests we're calling out banners video we wanna show all these different aspects i think it just gets way more professional and there's just this overall learned thing from tv and also things we don't wanna take from tv keep it new keep it fresh but there's still a lot of value in having multiple people run the show and not just the host sitting there over time i think creators will build into that that's why our company has become so successful is because we go for those people that were former tv they already have a bit of a social media following once you can get to that point i feel like that's a that's a really huge turning point for leveling up and reaching new audiences that are scrolling past you and they're like well what's this they tuned now yeah totally and last thing i wanted to ask today was about just the business in general like how has it been going what are your plans for the future you said you were considering expanding to kind of an agency to feel the ad proposals and what not where do you see the business going from here i appreciate you asking and right now the business is extremely healthy we're cash flow positive we bootstrap the whole thing haven't taken a single dollar from an investor took a couple from nbc after they laid me off so thank you for that and yeah we're focused on production right now ad stuff will come all these other avenues of revenue will come but right now we're focused on launching shows we want very smart people to launch shows we can get you up and running for like a couple thousand dollars which is insane that we're able to do that we just wanna empower these individual creators and give them a production team that tv has had forever and we're just sort of empowering all of these individual creators to build those communities like we talked about right now we're running a about nearly a dozen shows and we're we're gonna be running hundreds one day so we're we're really excited to build it up to that man that's really exciting thanks taylor i i appreciate you coming in sharing a bit about your business sharing a bit about the streaming landscape because i feel like it sounds like a very very intimidating thing for a lot of people so i'm happy that you're able to talk about it with such ease and yeah it's a really growing business so i there's no reason not to get into it if you're a brand or a creator we are so early we are so early get in just start just start and see where end up your show from one day to a year from then is gonna look totally different but just get started and just start putting your content out there absolutely well thank you a bunch taylor and appreciate having you on today and yeah we'll see you soon it was so great being here thanks again thank you okay that's gonna do it for us today everybody thanks for tuning in to the hustle daily show for a proud part of hubspot media our editor is robert cart and our executive producer is darren clark we've got a ton more tech business coverage in our newsletter if you're not subscribed go sign up the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you later look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

good morning everybody today is friday august twenty second i'm john w with maria and this is the hustle daily show sam alt just warned investors about an ai bubble while trillions warned into the sector meanwhile meta is so desperate to beat everyone to super intelligence that they're splitting their ai division into four separate teams and field ai gets a two billion dollar valuation all that today and more in our weekly ai update look get into all that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com so let's start it off through the first half of twenty twenty five nearly two thirds of all vc funding in the us went to california based companies per crunch based news new york took second place and its thirteen billion dollar haul looks pretty solid until you put it up against california's one hundred and ten billion dollar mother load that's vcs for you and next up here cracker barrel shares sank over twelve percent on thursday after the restaurant chain revealed the new logo that it says is rooted in a barrel shape but missing the man and barrel it used to have that was an iconic image that we all knew and left the logo is part of a seven hundred million dollar makeover to attract new customers but reactions have been a bit mixed and our last two headlines here are concerning lawsuits pretty juicy lawsuits so let's get started with the first one two lawsuits both filed by firm green bound oil brands are seeking millions of dollars and damages for over one million delta airlines and united airlines customers who were allegedly charged for window seats that had no windows per the complaint the airlines list all seats along a planes walls as window seats but some have a blank wall instead of a window these people were unfortunate enough to sit in front of the blank wall what a sad trip and finally the ftc is suing gym chains including la fitness for making it just really difficult to quit i've been there multiple times in order to quit this gym la fitness members must log to its website print a cancellation form and either mail it via registered or certified mail or return it in person but only between nine am and five pm oh and members who sign up at the jim's app may not have their website logins so that's even more steps let's all make this so much easier please please all the gyms out there make it easy to cancel nobody will do it anyways for more headlines like that you can subscribe to the show and we'll have more for you monday and the coming week but in the meantime let's get to our ai update of the week with our friend maria from the mind newsletter okay so we're back at it with another week of ai updates today we're talking about a bunch of different things but have you been maria i've been good how are you good yeah i've been great glad to have you back this week can we start off with just something that you found this past week in ai that interested you oh yeah so i don't know people have heard of you and go and like the fact that they wanted to go you know fully ai and stuff so they've been having a bit of an ai identity crisis their ceo basically announced they're obviously going ai first u meaning ai is gonna influence hiring promotions and everything in between and the internet immediately freaked out people thought you was about to fire everyone and replace with robots yeah it's pretty everyone freaked out including myself because i like i mean obviously i like them i just don't want anyone to be fired but i'm appreciate it wasn't the case so it blew up so badly they went radio silent on social media for a while which is that's right while because j lives off being chaotic online but obviously there's a bit of a plot twist with this despite older drama their revenues were up forty one percent and their profits are at a record high and the stock jumped like nearly nineteen percent so wow they try to go obviously ai everyone panicked but the money still money it's still coming much still coming in and that's a great point because they had such like a big falling out with their audience but only on social media but it seems that the app usage has only increased their profits have only increased so this change maybe help them in a lot of other ways that weren't social media because they're obviously seen as a big social media titan or one of the brands that does very very well yeah on public facing work so i mean the fact that their revenue is going up it means maybe either people stop caring after a week which could have happened or maybe it just didn't even matter if they cared or not so maybe yeah yeah they're at the same level as ryan aaron ryan is insane on social media so yeah was yeah i love ryan social media there's same surveys and go to for whenever you gotta travel within europe and let's move on to some of the bigger players in the ai space of course so this week i think the big headline that came up for everybody was that sam alt warned of an ai bubble meaning investors are just really over excited about ai and pouring too much money into it and may not get their investment back do you find this to be true with like the trillions of dollars going into ai program seemingly right now i mean calling it an ai bubble while also planning to spend ga gazillion on data centers is a bit of a it's wild yes pic lane bro like just pick lane but honestly he's kind of right and wrong at the same time there is an absolute hype and like sometimes startups are getting billion dollar valuation with zero revenue but big tech isn't exactly bluff here so microsoft dropped if i'm not mistaken eighty billion dollars and met us like at seventy two billion dollars well open ai i just raised eight point three billion dollars and it's about to sell another six billion in shares so it feels on the frothy side but there's real money real infrastructure and a lot of long term place behind it was so early but i think in it too so not game over in my opinion so but yeah ai bubble while spending a lot of money it's not you know calm down yeah yeah i mean there there is a lot of money being poured into it obviously and we'll get to meta in a second but yeah microsoft apple all these big companies are really really just like pouring a ton of money into it but there's also on unlike the smaller level of just investors just putting money in upcoming ai companies and kind of seeing their valuation go up and saying like well is that inflated which we'll get to that conversation later again but yeah all of that around brings me to say i get his point actually at the place that he's at maybe he wants people to invest more but i think overall there is a give and take to it well yeah duh i mean this is how the world works but obviously ai bubble is a huge deal yes everyone's talking about it totally and now getting to meta getting to mark zuckerberg more specifically meta is shaking things up again on tuesday this week meta announced internally that it's gonna be splitting up its ai division so this huge ai division that they've built up and that mark zuckerberg has been spending billions of dollars on they're going to split it up into four different groups and the move is aimed at kind of better organizing meta so we can get to their goal of super intelligence more quickly what do you think just at the core of it of the speed and the funds being put into this and the re org and kinda everything around this situation how is it going to net out and will they reach this vague super intelligence that they're trying to reach for you know the saying it's not a face mom it's a life you know that kind of u this is meta right now i swear i think ever since zuckerberg did the whole glow up this has been happening mh so he just split the ai division to four squads you said one for research one for products and one for infrastructure and one literally chasing super intelligence like they're building something way smarter than us so you know it sounds like no big deal to them for us huge deal but they've put billions into this like they poached open ai and google researchers with like wild nine figure deals scraping their last big model which is called be recipes and mh and starting from scratch they're also a lot of internal drama because of some of the og med ai folks they're not vi with the new hires is and like i think everyone's fighting with everyone but bottom line met us throwing seventy two billion dollars at this trying to catch up with open ai and google right now it feels like organized chaos ambitious a bit of on the ambitious side but a bit of on the expensive side as well yeah and the mix of like a bit of a messi i think it's very z bedding the house mh but i'm not really surprised because he's done this before like he has like a pattern for sure i think on that point when he sees something that's like oh this is definitely the future he has no problem shifting everything in the company towards that future and it seems like that's what's been happening and i'm just excited to see the result of it what it's gonna be if we're gonna get more ai products for meta or we're gonna get something else like a completely new platform just interested to see which way it manifests going forward for like consumers a hundred percent i think everyone's in the ai arms race and like nobody wants sibling twice and better alone is throwing a lot of money with everything so it's like silicon valley version of f1 so yeah we're just kinda have to wait to see what he's gonna be up to what the angle goal is this isn't just about like keeping up i think he's trying to leap frog open ai and google before they lock the market so let's just see what he's up to yeah right he's trying to beat them to the punch yeah yeah exactly to move on to something else we talked about this briefly earlier other smaller ai companies or getting kind of beef up here and let's talk about field field ai hit a two billion dollar valuation the company is backed by both nvidia and bill gates some big players what does this company in particular do and how do you see them shaking things up if at all i think field their eyes is basically teaching robots to think on their feet which it sounds so futuristic but i love it so instead of spending one's coding for every little environment these wallets can just ada adapt that's why nvidia bezos and bill gates are throwing money at them and they've hit a two billion dollar valuation in only two years which is wild if they can pull this off it's not just making robots smarter they're making them scalable so think of it on like giving every robot a plug and play brain that's the kind of shift that quietly changes entire industries so you're probably going to see them everywhere if this works out yeah i mean if they can learn on the fly if they're able you know be in jobs or be at your home and be able to pick up things and change things then that is kinda one step closer to our favorite robot reality which is friends that can help you with things but i just want someone to make me i soy latte in the morning all all i want i wake up and i wanted to be ready people keep talking about these robots like oh yeah you know it can move these packages at the amazon warehouse i could like to do all these things like it just make it wash my dishes that's all i really need we've seen this kind of cartoon during cartoon network era oh oh the jets yes this is what it is this is exactly where we're living and like yeah if you could look back it's happening now also wow it's happening right now and for the robot uprising it is happening right now i i appreciate the robots i want them to take that on record by the way i just want someone to make me copy thank you yeah please please well thank you so much b for joining us today pleasure to have you on again this week and we'll see you next time see you next time see you alright that'll do it for us today thanks for tuning into the hustle daily show where a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we got a lot more tech business coverage in our newsletter if you're not subscribed go get signed up with the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you later here's what blows my mind most people are sitting around waiting for their boss to give them a raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill c crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody today is thursday august twenty first i'm john w miguel with mark dent and this is the hustle daily show la creator pop mart just reported that the ugly cute toy from beijing will pull in over four billion dollars of revenue this year that sounds pretty insane but sales for the doll have been monstrous in the first half of twenty twenty five and it's truly the biggest product trend gh so to what can the creators attribute le viral and how is this little guy bringing in billions we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com so starting us off in the air alaska airlines is set to roll out elon musk's star link service aboard its flight star link wifi will be free for all loyalty members and is expected to be fully operational in twenty twenty seven so no more pertaining to be offline on planes anymore we all gotta be connected next up here target officially has a new ceo his name is michael fide and he's the company's current chief operating officer and he's gonna take the helm from the eleven year veteran brian cornell he's got a lot of work to do though target stock is down sixty four percent over four years and sales have been slump for a while now mark what do you make of this change well he has a lot of work to do just after today because as soon as his hiring was announced the stock fell by about ten percent on wednesday morning it recovered a bit in in the afternoon so it didn't lose ten percent over the whole day but this just wasn't really welcomed with open arms by wall street investors yeah to put it mildly and i i think that's because fed fidelity has been at target he was a veteran there i think for a couple decades he kind of rose through the company that had numerous roles the issue with target over these last four years is that people think it sort of lost its magic the features that used to separate it from like say walmart or other kind of similar stores that it doesn't quite have them anymore and they were really hoping for somebody new to kinda come in with fresh eyes fresh ideas or whatever who knows maybe that will be the case but first reactions would suggest that people don't think it will be yeah i mean it seems like the investors are really hoping for somebody outside the company to come in and kinda shake things up to a rockstar star ceo kind of thing and resurrect the company but yeah it doesn't seem like target itself wants to do that i mean this guy has as you said been there for a long time so he knows the company's ins and outs so i mean he could be the guy to turn things around and restore their former glory but it is a bit difficult if you're these investors and he wants somebody completely new in there to kinda change the ship but whatever we'll see how it turns out i'm sure they'll try things and we'll see if they can compete with the walmart and the she ends of the world after this and and target i mean has already predicted this year that they're not gonna have like increasing sales like yeah it it's probably not gonna be a great year for the rest of the year for them no and there's just so many reasons why there's been the liberal sort of boycott over target kind of is issuing it's d yeah and then obviously in prior years there was more of a conservative boycott so they've been facing it from all kind of different forces and a lot of people are just complaining the store just you know they're just not like as tidy as they used to be there's just so many different battles i think for them to fight sure and some more retail news we can move on to urban outfitters urban outfitters and chipotle limited edition a little extra dorm decor line is available right now it includes a twenty nine dollar welcome mat that reads leave my chipotle here and a fifty nine dollar lamps shaped like a bag of chips so this kind of collaboration between chipotle and urban outfitters marks a new partnership about student focused loyalty programs chipotle you rewards which helps call students earn points to spend more on chipotle which they can enjoy in a two hundred and ninety nine dollar bean bag chair in the color of pinto beans so what a great marriage that is in more food news the campus company and pap blue ribbon or pb are partnering on beer flavored soups across the former chunky line launched in nineteen seventy to appeal to men flavors include beer cheese with potatoes and chorizo and beef bacon and beer chili with beans it's kinda weird the beer cheese one might be interested actually and finally here building on chili whopping twenty four percent increase in same store sales apple b's has shared its own sales increase a more modest four point nine percent but it still cause for celebration it's the first time the chain sales have grown in two years and mark you and i have talked extensively about fast casual and fast dining restaurants and how we're seeing quite a downturn so it looks like apple b's is slightly on the up and up now yeah they've i think been following some of the same strategies that chili has has followed to become so relevant and so popular in the case of chili and you know one of those is they they do have something that it's not quite i think as popular or as good as you know the chili deal but you get like the burger the fries and the chips whatever the three things like ten bucks yeah but they do have something called the ultimate trio at apple beans which i think has been popular but mostly this is just a social media story it's always a social media story it it's not as though like apple bee is reinventing itself or like adding all these new great food items or something like that they've just gotten i won't use the word lucky on tiktok but the algorithm has been good to them yeah they've worked at it don't get me wrong according to marketing dive they've had this sort of new focus and new social media team kind of really make an effort at it but it is still just like everything in life kinda just comes down to okay what's gonna pop up on the algorithm and then that becomes popular yeah yeah sorry may i'm in a cynical made day i don't know not cynical i'd call it realistic because that's you know what happened to chili when they popped off it kind of a lot of their social media presence really helped them lure in younger consumers especially for the deals and apple seem to take notes on that and do it themselves i'm just waiting for fridays who i remember declared bankruptcy last year to kinda get back on track and do the same to attract people but seems like their deals are not cutting it as of yet not yet i i think there needs to be in in the same way there's been this sort of like arms race to secure the top ai minds at like meta and and all those other tech companies there needs to be an arms race to secure the top tick tiktok minds at america's fast casual chain restaurants one hundred percent steal them from dual do whatever you gotta do hey if more headlines like that you can subscribe to the show and we'll have more for you tomorrow but on the docket for today we're talking about la boo boo so mark for those who don't know what is a lab abu it's a small doll from china made in beijing and it's kind of this monstrous little cute adorable but ugly figure and it gained a lot of popularity in the past year yeah yeah it's one of those things that it's like so ugly that it's cute yeah a little kind of plush toy kinda thing that you can fit on a key chain a lot of people put them on their backpacks and anyways you know they they've been around for a little while but but they really blew up starting last year when lisa from the k pop group black pink on social media you know again everything just always goes back to that there's a theme today right so she shared images you know where she has a abu boo and you know that really kind of jump started its popularity particularly in the west like here in the united states and i mean since then pop mart the toy company that makes lab boo boo i mean their sales have just gone up an insane amount yeah it's it's kind of gross how much their sales have increased in the past year they are expecting of course pop bart to hit over four billion dollars in revenue for just twenty twenty five and profits are up four hundred percent in the first half of the year obviously you mentioned mark to started with lisa of black pink i feel like this is how many trends start nowadays a a taste maker's somebody that likes a certain thing and then all the fans start to leg we've seen like the k pop hive mine behind the bts mcdonald's meals now we're seeing them behind la and it's kinda spread out to the mainstream as well so yeah they just flying high and their stock is way up too of course yeah and to pop mart at the start of this year they had i i think twenty maybe twenty one stores in the us they're planning to expand to have closer to forty by the end of this year to just sort of give an idea of of what their growth is like just you know in in the united states and yeah you know the stocks been up profits have been up sales have been up and i think news wise this week is that pop mart announced these new mini la boo dolls and they sort of have this plan to really kind of keep expanding and growing they're investing more into all of this and while of course they've been extremely successful over the last year or so there is some doubt about you know how smart it is to just be really pushing in too much investments and given that these things tend not to last for too long yeah no you mentioned kind of an outward expansion that they're having in the us and internationally of course and yeah that that is definitely a bet to place because things are exploding now and sales are exploding now but we have seen over the course of all of history that when a product is very popular it often does not stay that way and things change over time i mean maybe they could find special miracle like a stanley cup which is still quite popular but maybe not as much as it was two years ago in part because it's company swag maybe they need to go that route yeah they gonna do the company the hustle le probably gonna get yeah next year looking forward to that but yeah don't they've really built this empire on a few things and one of them is the randomness of getting a lab you can't buy an outright lab like the type that you want you get what they call it a blind box that you just kinda get what you get so it's got that collectible variety to it it really just has that to a t so as long as they could keep that up they will still be making money but it'll likely whittle down to a certain group of people being very very invested in it too for a very very long time and this is the kind of their mainstream moment currently for sure and in the obvious kind of analogy here as beanie babies when you think of like a stuffed animal yeah that was extremely popular this was more in like the late nineties and with them as well it it wasn't quite as random like like you mentioned where it's like a mystery box every time you buy a la boo but there it would be maybe there'd be something in the newspaper or you'd hear from your friends or something like that there was gonna be a like a beanie baby drop you know at the local hallmark or whatever store and and you never really quite knew which beanie babies would be there and and so you'd go and so very similar in that regard and and actually some numbers that i was looking up because i was curious to kinda compare them is that at the height of the beanie baby craze in ninety nine tie the parent company for beanie babies its annual sales were about one billion which would be about two billion adjusted for inflation today so we're talking something with pop mart expecting four billion double the popularity of beanie babies wow from back then also of note you know the whole thing with beanie babies was that the resale market was huge it more or less created ebay or at least allowed ebay to thrive the fact that beanie babies were so popular on there mh stock x right now according to their numbers from forbes the average resale for a la was at one hundred twenty one dollars for the first six months this year that's about four times the list price for a la boo so well they're doing quite well on the resale market as well i think you know one thing that ended up sinking beanie babies more than just the fact that people kinda got tired of them was that there was this kind of fake scarcity i think that people realized that was happening with beanie babies they weren't as scarce as like everybody thought they were and so therefore people were like oh wait are these all that cool and should i really be paying like three hundred dollars on ebay for one and so i don't know i wonder if a lot boo will end up you know facing any of those same pressures i don't know yeah it makes sense i could also draw comparisons to another like super popular collectible toy in in the pop vinyl yeah that's been a thing for a quite a while and they are still popular once again among kind of more niche communities but essentially they've left their mainstream moment in the past so i guess the real question is with lab if they can continue their momentum and find that category and have those consumers stick with them through this ebb and flow because i'm sure this year might be their biggest i could be wrong next year could be even bigger but there will be a drop off at some point yeah exactly that's that really good point is just really finding those group of die hard that can still be fans years into the future i feel like beanie babies had that a little bit when i think of some of the other big kind of toy trends it's kinda like you know fur i don't think so i there's not a not a whole lot of fur collectors i think that made it into the twenty first century for instance yeah yeah poor fur poor one out for the fur alright that's gonna do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go sign up with the hustle c slash email and follow us on instagram at the hustle daily we'll catch it off look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody today's wednesday august twentieth i'm john w with juliet bennett r and this is the hustle daily show a french restaurant in england just launched a seven water tasting menu because we've officially reached peak pre when tap water needs a somalia and a twenty six dollar price tag this follows la rays and stark bar which once had a forty five page water menu so where did this idea come from and is it actually bolstering any business we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com alright so starting off our headlines today in a youtube video that has been viewed over three million times consumer rights activist louis ross encourage people to change their profile picks across social media to clip the microsoft office assistant who from nineteen ninety eight to two thousand four asked if you just needed any help writing that letter ross goal is to draw attention to big text bad deeds data harvesting censorship and planned obsolescence by comparing modern practices two clip time a much simpler happier time next next star media the us's largest tv station owner wants to buy rival t in a deal worth six point two billion dollars that's big money if approved the acquisition is going to expand ne star's coverage to eighty percent of the nation's tv households regulations currently kept coverage at thirty nine percent but station owners and fcc chair brendan carr have both advocated for a higher cap to compete with digital media which they will need as youtube for example is dominating television from there we go to the bbc the bbc which was be set by staff misconduct scandals chased culture change with eighty two thousand dollars worth of companies swag the broadcaster distributed ten thousand pin seven thousand mugs six thousand lanyard to promote open dialogue around the office in fairness that spending will definitely prompt conversation and then next up here a report from mit nand initiative tracked three hundred enterprise ai pilot programs trying to accelerate revenue growth and ninety five percent of them failed the research suggests poor integration into existing workflows is often to blame but for now all that matters is a moment momentarily reprieve from existential ai dread we can all plot for that and finally here lightning might strike twice today mcdonald's is yet again entering the bts frenzy by launching a two part happy deal with tiny tan toys in partnership with of course the k pop sensation bts the fast food giant is hoping to repeat the chaos that made its twenty twenty one bts meals a global sensation and i mean global they were going crazy for this everywhere for more stuff like that you can subscribe to the show and we'll have more for you tomorrow but in the interim juliet can we talk about water flights tell me about the origin of these and what's up with them water flights i think are kind of fun i actually went to a water tasting a long time ago oh there's a water somalia and named martin ro who is from germany originally and he is the person that curated a forty five page water menu at rays and stark bar in los angeles that was a restaurant that was located at the art museum he had this water menu at that particular establishment and then he had another water menu at a different restaurant and he did a water tasting that i attended for work and in interview interviewing he had kind of an interesting story he was just really fascinated by water ever since he was a kid mh being from germany and being from europe many european families vacations across europe on like here where we just go to ransom missouri or river and he was noticing that the water would taste different from country to country at the tap water and he was very fascinated by this as a child and then grew up to become a water somalia which is i believe a title that he pioneered in many ways if not totally wow and so he had this whole presentation about how different waters actually do taste different may have a different mouth feel like a wine also like a wine may pair differently with different foods and it all comes down to total dissolve solids which are essentially the minerals and things that you might find in the water so sodium magnesium etcetera so if you have a high td water it will taste kind of salty and then if you have a low one that's been very filtered out like a v or something you know it doesn't really taste like anything and i think most people have noticed a difference in tap waters from apartment apartment city to city i don't think anyone has become as fascinated by them as martin but that was kind of the genesis of his water menu back then and this was twenty thirteen so the newest place to have a water menu is a french restaurant called la pope in england and this is being billed as the uk's first water menu but it's actually something that i have seen in la on multiple occasions oh wow yeah okay so it's really kind of spread out a little bit i appreciate his fascination with waters because obviously certain waters taste different and especially the bottled variety like san taste terrible for example and you have like avian which is like pretty good from france from the alps or whatnot so you definitely have deli elimination in the taste of water but i guess for this to gain legs there has to be some sort of other group that is interested in a water flight besides maybe the ultra water curious type folk so who else is kind of flock to something like this given that i know society has been on a big hydration kick in the past five to ten years so who specifically do you see like going towards and actually paying for a water flight so i think there are two types of customers that might be interested in this and one is of course the sober consumer and we're seeing a lot more of those i feel like a while ago it used to be you know if you talked about someone who sober the implication was that they were sober because they had to quit drinking like there was there was almost a stigma with sobriety and i feel like now you know we're sort of acknowledging that it's healthy mh and it saves money to not be drinking all of the time yeah even these waters on the water menu when you look at the size of the water compared to like what a glass of wine would cost it is a cheaper option and it's more interesting than tap water mh it's certainly lower sugar than a lot of the mock tails or sodas or juices that are out there so if you are a health conscious consumer that does not enjoy drinking alcohol for whatever reason baby a fancy water would appeal to you i know i drink a lot of sparkling water simply for those two reasons yes absolutely i don't drink at home and i don't like to drink sugar water at my house i'm never gonna have a coke at my house you know i think another type of consumer is someone who's is interested perhaps in the culinary pairing you don't necessarily think of water as being something that you pair with food outside of you know just a necessity but a lot of these water somalia are saying that different types of waters and you know one with high saline might pair nicely with something that's spicy or you know there are ways in which different waters can enhance or in some cases neutralize if something too spicy a particular dish there's a cnn business article talking about this particular restaurant and apparently the chef initially you know there was a water somalia door binder who's was like you should have a water menu and the guy's like yeah no okay like this is silly but then he went to the guy's water bar and was actually sold on how the different water could pair with different foods and now they're doing the water menu so i think at surface level it does seem very silly you're like why why water is water that was sort of the joke i think back in twenty thirteen when the water menu started coming to la you know there's kind of a two for for me because at that point we were in a very significant drought and so the idea of like paying for fancy water i was like pretty dystopian i was yeah this feels like a mad max sub plot we're like yes you know the halves can be like i'm gonna pay fifty dollars for this imported water while everyone else fights to the death in the thunder you know yeah exactly that's exactly i would read so i was i was kind of put off by that element of it but i remember being very taken in by how interested in water martin was i think anyone with a niche interest is interesting and he was also a big advocate for water and you know clean water and places that don't have it and conserving water where it's like well you know you think it's funny to pay for a water flight or to look at a water menu and choose a fancy water but that's because you don't think water has value you know you turn on a faucet and it just comes out and you don't think about it but maybe we should be thinking about water as something that has value like a wine or another type of liquid yeah for sure and i mean given kind of its place in the market as well like water sales are up alcohol sales are down like the on the sobriety front that's totally a thing and also just in other areas as you mentioned like with sparkling water in those categories in liquid death and mh all these water brands even like v obviously they've been a brand for a while but they're also like exploding off of tiktok nowadays as well mh so you just have all these water brands that are achieving higher than a lot of their predecessor in in the past ten to twenty years and so that i think could creep the door open to this kind of water tasting market or like a water flight market as ridiculous as it sounds it could be fun yeah and there are a lot of times when i personally do enjoy a fancy water there's one water and it's super salty and i feel like whenever i'm sick i'm like i want the salty water because give me the salt water it's really really bubbling i find that i often wish that i could go to the bar and order like a bubbly or a lac or a waterloo or something because you know it's like it's somebody's birthday party and i'm like i don't really feel drinking but like i'm sitting here and i can't just be like oh take of water because i've got a tip i should buy something and i also don't want a soda like there's nothing on a lot of times i'm just like can i have a soda out of bitter and a lime and then so and then they won't charge you for it and then you're like no i only ordered this so you would charge me something so i could tip you in now and now i gotta think of something else so i i would be very into i think on occasion just having fancy water to pay for something like yes to merit that i'm sitting at this place and i'm taking a space and i think that's the liquid death model it's a perfect thing to fit in a bar because it looks like an ipa mh so you can just order it and feel like you're drinking an ipa but you're drinking a water with everybody else so i think that's kinda of that appeal and also there's like a lot in new york i'm sure la two of these bars that are coming up that are completely like non alcohol bars and that's a whole another appeal to it so i i definitely see a place for it in the market yeah and i think for a while you know you're gonna have people laugh at it but i think after a while you might be like yeah i do in a fancy water i do and a bubbly water i know when i'm out of la lac croix i'm like oh my god i gotta drink boring water like terrible yeah exactly is it gonna to just go from like pop the champagne to pop the spin drift or something like that in the near future who knows right spin drift is good i love spin drift you know i love it has a little bit of sugar in it but liquid death makes kind of like a root beer sparkling water that i actually do like they up a lot of interesting stuff now they really expanded their palate i saw that guy here has a flavor town collab with waterloo so that should tell you all you need to know wow we're in the mainstream now yeah yeah alright that'll do it for us today thanks everybody for tuning into the hustle daily show for a proud part of hubspot media our editor is our part wig and our executive producer is darren clark we've got a lot more taken business coverage in our newsletter if you're not subscribed go sign up the hustle dot c slash email and follow us on instagram at the hustle dale we'll catch you later here's what blows my mind most people are sitting around waiting for their boss to give them raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill c crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop what doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody today's is tuesday august nineteenth i'm john w miguel and this is the hustle daily show while most parents are hit and target in walmart for back to school shopping a growing a number are discovering that they can get laptop sneakers and musical instruments for just about half the price at pawn shops today we're exploring how america's economic squeeze is turning secondhand stores into the hottest retail destinations of twenty twenty five we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumble visit hubspot dot com okay starting off today with something little strange china's kai technology claims they'll be ready to launch pregnancy simulating pods next year for hong kong's the standard the robotic system emulate a human uterus and they say but should we actually believe it could inc innovate and deliver a child we'll see what happens with that next spotify is doing quite well nowadays as a company but it's ad business it's on its last legs according to business insider many ad buyers are disappointed by a decline in customer service amid high staff turnover and spotify is hoping some new product launches will save its skin it's kind of a double edged sword here for spotify you want premium subscribers but at the same time you want people on the ad here so you can serve them ads so you can make money that way so it's kinda tough position to be in but they're working through it i'm sure and onto some more tech things sam alt must be happy right now since it launched in may twenty twenty three the chat mobile app has generated two billion dollars according to app figures that's about thirty times more than its rivals claude copilot and g the app is also making close to one hundred and ninety three million dollars per month right now thanks to all those enterprises that are paying that monthly fee and finally here troll and mountain dew will become one next week launching roll gummy candy flavors that taste like mountain dew and a mountain dew flavor that tastes like gum of course as if they're are any different already may the lord protect the teeth of our youth this week and for more headlines like those you can subscribe to the show and will have more for you tomorrow but in the meantime let's talk the rise of pawn shops in twenty twenty five very unlikely but they're doing it anyways so while parents used to track to target at walmart for school supplies increasing numbers are heading to establishments that traditionally deal in engagement rings from failed relationships and guitars from abandoned musical dreams and the reason why says everything about where the american economy really stands right now picture this scenario right mom needs to buy her kid laptop for school this year she could spend eight hundred dollars at best buy for a brand new laptop or she could walk into a pawn shop and get the same exact laptop for four hundred dollars the choice isn't hard when your budget is already stretched pretty thin according to national retail federation families plan to spend about two percent less this back to school season compared to last year but that modest sounding statistic hides a much bigger story about the economic pressures tariff fears and creative ways that americans are adapting to financial stress this year let's establish what we're actually talking about here pawn shops have become a one stop shopping destination offering sneakers laptops musical instruments and even mini fridge for college dorms all under one roof all that prices that make major retailers look absolutely ridiculous less gold the owner of american jewelry and loan in new york city put up bluntly here for cnn quote with the way the economy is right now people realize that they can go to a pawn shop anywhere in the united states and they could save tremendous amounts of money that's not marketing speak that's economic reality hitting american families where it hurts most in their wallets the numbers behind this trend are pretty crazy easy pawn a chain with five hundred locations nationwide reports that prices at pawn shops can be up to fifty percent less expensive compared to major retailers their merchandise sales increased by four percent last quarter with specific growth in back to school categories including shoes electronics and laptops parker regional director who oversees eighty eight easy pawn stores in houston explain the appeal they're getting more customers coming because they know they have reasonable prices and because they don't really have to worry about the stress of paying retail when it's una unavoidable to the customers but there's another factor driving this trend that makes the story even more compelling tariffs we all know we all love them hate him question mark the us imports the majority of clothes and shoes from china vietnam and cambodia all countries facing tariffs up towards thirty percent yes we hate the tariffs the price of shoes jumped one point four percent in july alone while apparel rose point one percent here's where pawn shops have a massive advantage though ninety eight percent of their merchandise is pre owned which means it's completely tariff free when families are dealing with artificially inflated prices on new goods due to trade policy secondhand becomes not just economical but essential americans aren't just shopping at pawn shops though they're also selling to them and what they're selling tells its own economic story nick fulton manager partner at usa pawn in central mississippi has seen a big jump for example in gold sales over the last three weeks families are bringing in broken gold jewelry and single gold hoop earrings items that have been sitting unused in drawers to convert cash for back to school shopping the timing couldn't be better for these desperate families since president trump took office gold prices have shattered records as americans looked for safe investments amid tariff uncertainty prices are up about twenty seven percent since january trading at three thousand four hundred dollars an ounce what makes this trend particularly significant is what pawn shops represent as economic indicators the busier pawn shops get the more it signals financial stress among regular americans these businesses are one of a kind that thrive when traditional financial systems fail to serve people's needs the average pawn shop customer doesn't have access to traditional lines of credit or loans according to the national pawn brokers association and those who do have access might already be maxed out credit card debt for american households held steady at one point two trillion dollars in the second quarter of this year less gold from earlier provided perhaps the most revealing insight into what's really happening quote you can't imagine what's going on in the economy right now unless you live in a pawn shop pawn shops help these people survive either by loan the money on their merchandise or selling them merchandise less than if they went anywhere else this reveals something crucial that gets lost in broad economic statistics while official unemployment numbers might look decent and the stock market might be hitting records there's a significant portion of the population living paycheck to paycheck or worse without regular paychecks at all for these families the difference between a four hundred dollar laptop and a eight hundred dollar laptop isn't just about savings it's about whether their child gets a laptop at all the pawn shop becomes the difference between participating in modern education and being left behind the trend also highlights how trade policy translates into real world consequences for american families tariffs might sound abstract when discussed in washington but they become very concrete when you're shopping for school clothes and shoes the thirty percent tariffs on imports for major clothing manufacturers doesn't just disappear they get passed directly to the consumer parents that are shopping early for back to school items aren't just being organized they're trying to beat anticipated price increases the fear of tariffs raising prices has created a rush to buy before costs go up even further what's particularly interesting is how this challenge traditional retail assumptions major chains spend millions of dollars on marketing store design and brand positioning meanwhile pawn shops win customers simply by offering functional products that prices people can actually afford there's no fancy marketing campaign there just basic economics when a family needs a musical instrument for their child's band class they care whether it comes from a guitar center or a pawn shop they care whether they can afford it without going into debt the success of pawn shops in the back to school market also demonstrates how quickly customer behavior can shift when economic pressures mount these aren't necessarily customers who plan to shop at pawn shops they are people who discovered these stores out of necessity and found they offer better value than traditional retailers this represents a fundamental disruption in retail patterns if families find they can get everything they need at a pawn shop for half the price why in the world would they ever return to traditional retailers the convenience of one stop shopping combined with significant savings creates customer loyalty that major chains should be really worried about the implications extend beyond back to school shopping though if economic pressures continue and tariffs remain in place we could see a permanent shift towards secondhand retail stores in multiple categories pawn shops thrift stores and consignment shops could capture market share from traditional retailers who are trapped by high overhead costs and tariff inflated inventory and this isn't just about poor families making due with less it's about rational customers making smart financial decisions in an increasingly expensive economy the rise of pawn shops as back to school destinations tells a story though that goes far beyond retail trends it's about economic inequality trade policy consequences and the resilience of american families finding ways to provide for their children despite mounting financial pressure les gold observation about living in a pawn to understand the economy should be required reading for policy makers while official statistics bite paint a rosy picture the reality for many americans is so much more challenging the fact that families are selling gold jewelry to buy school supply should be a wake up call about the true state of household finances across this country whether this trend continues will depend on broader economic conditions and whether traditional retailers can find ways to compete with pawn shop prices but for now the humble pawn shop has become an unlikely winner in american retail providing that sometimes the best business strategy is simply being affordable when everything else just isn't and the close things out here let me remind you in an economy where laptops cost as much as some people's weekly paycheck shopping at a pawn shop isn't settling for less it's making a smart financial decision for you and your family alright and that's gonna do it for us today thanks for tuning into the hustle daily show for a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself signed up the hustle dot c slash email and follow us on instagram at the hustle dale we'll see you tomorrow here's what blows my mind most people are sitting around waiting for their boss to give them a raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill c crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody happy monday it's august eighteen i'm john w miguel with the founder of impress adam harder and this is the hustle daily show adam hart founded impress a revolutionary platform that tackle misinformation and dating at fatigue in one bold stroke now he's betting that the future of news consumption lies not in doom scrolling but in human connection so how's it working so far and how will news consumption change even more for the next generation we have adam himself here to answer that we'll get that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay kicking off our headlines today on a sad note car rental startup height is shutting down after failing to secure financing it's been a rough year for the startup founded in twenty nineteen which sold its customer list to toro and had its vehicle fleet repo by a lender due to missed payments i personally really liked kite they'd deliver your car door instead of you having to go to a rental house to pick it up so i really appreciate that so sad to see them go next open door ceo carrie wheeler announced that she'd be stepping down the company's stock is up one hundred and four percent though in twenty twenty five that's in part due to hedge fund manager eric jackson who hyped up the company's potential in july this year open door stock rose up another thirteen percent on the news of the ceo departure from there we head to korea samsung is cashing up to apple it's key new foldable phones q two shipments from samsung multiplied in the us bumping its market share from twenty three percent to thirty one percent for smartphones according to data from catalysts all eyes are on apple now for a foldable phone in twenty twenty six will they deliver who knows and finally air canada after seeing many of its flight attendants go on strike resumed flights yesterday finally the previous agreement between the union and air canada have been extended in efforts to work out a new deal the airline is likely breathing a sigh of relief because the strike helped suspend around seven hundred flights and stranded more than one hundred thousand passengers in just over the day that it was active yeah one single day so that's it for our headlines today but for more stuff like that you can subscribe to the show and we'll have more for you tomorrow but in the meantime let's chat with adam harder the founder of impress about the future of news consumption adam welcome to the show pleasure to have you on today thank you john it's pleasure to be here i find your platform to super fascinating and i wanted to kinda get into the weeds about it so starting off first here you said that impressed started as an assignment to solve an issue in media with technology back when you know social media misinformation problem was coming so what did you see at that time that others might have missed out on where news consumption was heading yeah that's a phenomenal question so i had originally had idea in twenty fifteen when i was in air force broadcast journalist and i had been overseas for six straight years and having been away from where i up so long in ohio i think i had seen this kind of unique outside view of what was happening and i think in twenty fifteen it was becoming clear but definitely not i was clear as it is to all of us today just how much negative consequences algorithms that just you with all the same information that they know that you're into without vetting the quality of it can have on you know democracy at large i'm seeing as outside perspective of a lot of the people who i know and love who i grew up with who are otherwise intelligent successful people all of a sudden believing objective nonsense and i i at first couldn't tell a lot of times that they were kidding and sadly they weren't because a lot of times in you know the media landscape we don't know this is happening to us it's only when we can't connect with others who we become more lonely that we maybe start to come to terms of the fact that we've changed and we've probably changed more rapidly and this was the first time that was happening in technology at scale with the social media companies and we as journalists could tell people all day you should read more factual content or do you value factual news and most people would say yeah i know and yes i do regardless of where they fall in the political spectrum but if you tell them they should it's gonna be like now whatever i like what i like the algorithms juicy it always agrees with me isn't that great it overs simplifies everything and blames all problems on other people we're not gonna convince people by being almost overly academic almost like parenting people you should do this you need to do this because they're just not gonna do it algorithm are too delicious and addictive but maybe if we make the engagement with the factual journalism and content more rewarding than the doom scrolls and the echo chambers that are nice and comfy then we'll get people out of their echo chambers and bubbles voluntarily and excited we'll make engaging with content so much more fun and health addictive that when they wake up in the morning they don't just lowest common denominator open up instagram they can't wait to consume facts because so exciting in person rewarding and that's kind of where the whole idea of community and social match making started was yeah you could read news you could read reduce and fall in love about it which do you want right so right now it's come a long way so i didn't actually found the company till twenty twenty three i had the idea in twenty fifteen but in twenty twenty three i was laying and had with my now wife in the middle of the night i jumped up in the middle of the night with a random adhd lightning bolt to the brain was like had that many times yeah alrighty that idea i had like eight years ago would work way better now with large language models because that was when chat was kind of becoming prolific if that's how we could scale all the subconscious sentiment analysis for news to match making and i thought surely somebody's done this by now and they never did we started building it and here we are we launched in dc last august and now nationwide in april of twenty twenty five wow it is still a social platform right like you still consume factual vetted outlets only twelve percent of outlets so far have been approved on our platform they have to be highly neutral and reliable over time we do a couple things we make it fun to consume a little easier so we have things called gist which are basically like swipe ai summaries we give you points for rating articles we joking we call it duo for news but it's kind of more like media literacy gamification u and the whole way through when you're reading the news that you would otherwise be reading and it's easier to consume and it's kind of fun like a video game it's also informing a subconscious compatibility profile of your likes and interests and you can optional use that for friends matching or a date matching and we see a lot of people do that some people sign up for just the news and then they turn on dating or they trade off dating because they found someone one on impress and then they just go to the news but there's kind of a version of this platform for everyone but it all comes in and out of engaging with factual news so we define it as basically the first social news app we see a lot of the times engagement is kind of scored by how long somebody spends on a platform or how infinite the doom scroll is and i feel like your platform tries to attack things more at a finite source you can't just go there and keep just like flipping through news all day you have like a certain limit to what you can consume how do you balance that with the kind of evil corporation we're gonna make you addicted to this type of thing and kind of net out with any sort of like mono position at the end of the year the whole idea was to try to bring people right together on a deeper level than just si that like that it's it's sure i couldn't understand why it's addictive to see stuff that we already know that you'd like but that's also how it become more lonely systemically as a society so we decided to do was basically build a news feed more like an old school newspaper meaning everyone in the local area sees the same articles on a given day now they can still choose to read to not read what they want but the fact that we're starting everybody frankly within a more confined dataset of say a hundred and something articles a day makes it more efficient when we're detecting their subconscious interest because they're pulling from a smaller dataset because it's all vetted as close to neutral we can get news you're starting everyone at the same data point so imagine i show you an article that says water is wet i show someone else water is wet but there's too much as a democrats then a third person water is wet but there's not enough because republicans and i said how does that article make you feel and emojis which is one of the questions we they're all gonna rate wildly different oceans but the fact is water's wet so just show one is close to waters what you can get and you're not just doing the right thing by showing them the media information but you're also ex their ability to connect with others so it's one of those rare cases in tech we're doing the right thing happens to be not just good for the product but the bottom line as well there's definitely an argument to be made let's just keep showing more content keep them engage but what we're doing is we're over indexing on the out comes of engaging with journalism gotcha instead of just basically j the content intake which unfortunately in an algorithm driven social media world has been where both social media companies and outlets have put their attention more sal delicious headlines more biased things to engage right in emotion we're not doing any of that but what we will do is we'll make it feel as fun as mario make you feel as good as learning your language on duo ali lingo and make you fall more deeply into a connection with people than you've ever been able to for anyone who's familiar with spotify blend that makes playlists with your friends and uses ai to kinda fill in the gaps it's like that but for everything in the universe it's like wouldn't it be interesting to go into a room full of strangers and know before even saying a word would deep interest you instantly share with everyone around you to break the ice with yeah that's what it is and also it's never political never toxic we don't ever match on politics or anything like that mh that personalization is very unique sometimes it's quite difficult to find news that's right smack dab in the middle every kind of source has its own inherent bias in some way you know not to be that guy but you know yeah it's a little hard i feel like to pick those stories you find yourself going to specific outlets that you find to be more in the middle or is there kind of a method that you've gotten for finding your stories so we basically use an ag to pull in apis from all sorts of outlets but we use a tool called font and a partnership with them they kind of have this very viral social media bias chart that goes viral so often when they update it the way that they do this is they basically have an x y access of neutrality reliability over years of time and we kind of find that the best way to do this is to take our own feelings out of it and just rely on the data and do that at the outlet sort of macro level because there are a lot of instances to your point where a particular outlet that might pass the snuff on new neutrality and reliability has an opinion section and maybe the person of the you know had right the opinion piece is not that credible or it just has a really wild take on something that's their right as an outlet they're allowed to have an opinion section but in aggregate could you say in the data that over the last several years but the majority of their content it's fallen within these very strict to be traveling reliability parameters yes you can i'd like to kind of overs simplify this for folks would a journalist get fired for factual and accuracy if the answer is no we don't feature that's a good line to draw accountability is universal language yeah what changes do you think need to happen at kind of the macro level to how we produce and consume new in order to kind of change that behavior and make it a little more like what your vision is a little more finite a little more uniting rather than polarizing yeah well i would say the first thing is that we shouldn't be j the journalism some that's how we lose credibility as journalists but it's also how our audience lose trust in not just the outlet itself but the industry at large if you start to create content just for the sake of a rating and the modern sake of a rating is an algorithm you know kinda get the most viral you're really just trying to draw out emotions we we're very emotional creatures as humans and so changing the sort of headlines the picture is the way the things are framed or putting them through a certain biased lens just to appeal to the emotion of particular audience isn't informing its opinion right and so that's how we kinda think about don't bastard the content keep the journalists doing their great work reporting facts doing what i consider a public surface which is educating the public right i like to think that what we should always be doing is thinking very strong about how do we defend democracy because we as a democracy have to continue to have access to factual information to be able to make actual judgment calls on how to run society and democracies are shared society so i'd like to kinda tell people that if there's anyone ever who is making money off keeping you ignorant or dumb or doesn't want you'd have access to factual information there's probably a reason for that because the facts aren't in their favor like facts are accountability so you should always be defending them i would love to see the traditional sort of viral algorithm go away like the idea that things that that perform the best at a macro level get put to the top but they're on platforms that don't actually have vetting involved is such a dangerous concept is this just inherently dangerous like but for the first time they came up with that idea like i'm sure there had the people that group like just be cut of us and and what do you know like of course right you don't have to be a human psychologist to know that we like to get really fired up about stuff that's why i love sports right i i don't have any idea against any of the players on that other team or that city but all of a sudden i wanna see the worst for them for like ninety minutes of right and it's just like it's tribalism and it's like it's just who we are is mammals right but like the algorithm just pampers to the worst parts of that so i think it's not a content question it's a delivery question mh how could we make the veggies of factual information taste like candy you know for us right now that's community friendship love with our match making that's making people feel really good and proud about their media literacy and given the ability to share that and continue kind of nurture plant what it be five years or now who knows as long as we're not bastard the content along the way in the next five ten years do you see us going back to like a more human connection role in how we consume news or do you think it's gonna get more algorithm over the time kinda gets worse before better where do you think things are heading generally you i mean i love to see it get more human i would say that if we're not very intentional and get out of the curve if it wouldn't head in a more wholesome direction like that ai is of course making everything more efficient and that includes how we consume news but if we're not careful allowing people to be entice to dig deeper to really understand the world and not just take the lowest hanging fruit of information they can get to just continue to scroll and kind of just blank out we'll do that because you know it's addict and we're lazy so i think i would see ai making almost a sort of blanket consume of news mh i couldn't tell you that that's a good or bad thing i would air on the side of not great if it's not doing a really good job of summarizing the factual information and really drawing real insights from it but that's on us right as content creators and people creating this technology i would like to think and be very helpful maybe this makes me an ideal list that after all these years of social media other social media founders and other news founders have lived through the shared consequence of engagement above everything and that we would be more methodical and intentional about the technologies we're creating so it's kind of on us to now use technology more intentionally to forge a more mission driven form of content consumption and i think what that takes for us in the form of impress is a team who una does the right thing there are going to be people so who don't like that we're prop factual information and making it more engaging than biased sal stuff and we don't care we make no apologies for educating the public on their right to factual information and we never will and i wanna see more people in this space doing that exact same thing i feel like social media companies can only exploit the way that you use their platform right if you use it in a certain way and you're looking for like over reactive stuff and you're commenting and you're kind of engaging with it then they're gonna send you more of i think you're right it kinda starts at that individual level of making the choice of how to consume your news and what platform to use so great points around thank yeah yeah thank you so much for being here adam it's a pleasure to talk to you about impress talk to you about the journalism landscape and the news landscape right now and best of luck with the platform yeah keep hoping the best for you thanks so much john pleasure thank you alright that'll do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself signed up the hustle dot c slash email and follow us on instagram at hustle dale we'll catch you tomorrow look i'm gonna be straight with you everybody's talked about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you