The Hustle Daily Show

good morning everybody today is thursday september fourth i'm john w with the cmo of hubspot kip bad and this is the hustle daily show kim banner the cmo of hubspot is witnessing the biggest shift in marketing in twenty years as ai fundamentally disrupts how people discover research and by products with sixty percent of google search is now ending in no clicks and l traffic converting four point four times better than traditional search kip is here to talk about how to successfully market in twenty twenty five we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com so first up today google will not have to sell chrome a federal judge ruled in the department of justice antitrust base against the tech behemoth but it will have to share data with some competitors and won't be allowed to hold exclusive distribution contracts in a press release the doj accused google of using anti competitive tactics to maintain dominance in search and search advertising including agreements that made its products the default search engines across billions of devices and claimed that the ruling will quote pry open the market for general search services next up here researchers at southwest university in china say music may help those who suffer from motion sickness study participants sat in a driving simulator to induce motion sickness couldn't catch me there completed a driving task and then recovered for one minute those who listened to joyful music during recovery reported fifty seven point three percent reduction in symptoms compared to forty three point four percent for those who didn't listen to music so small margin there and into the ai world open will acquire seattle based product testing startup stat sig for one point one billion dollars pending approval to speed up product development open ai will take on stats six employees and its ceo as cto of applications and lastly here a long long time ago in the twenty twenties if you can remember that far every drink brand under the sun was rolling out a hard seltzer but those glory days are way behind us mega popular sparkling water brand spin drift didn't replicate its popularity in a hard seltzer and will discontinue its spiked line the hard seltzer times are over what the hell is going on right now and why is it happening like this at wired we're obsessed with getting to the bottom of those questions and maybe you are too i'm katie drum the global editorial director of wired and i'm hosting our new podcast series the big interview each week i'll sit down with some of the most interesting provocative and influential people who are shaping our right now listen to the big interview right now in the same place you find wired uncanny valley podcast and for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but in the interim we welcome kip wagner the cmo of hubspot to talk us through some new marketing tech mix let's do it alright kip pleasure to welcome you to the show today thanks for being here thanks for having me i'm pumped to be yeah no excited to have you here the source of it all i feel like because today you know we're talking about marketing how it's transforming right now shifting day to day it seems so kip first i wanna start with you said that inbound marketing is being disrupted it's fundamentally changing sure and i understand that you have a new solution for that but first what convinced you and hubspot that it was time to get in there and create an entirely new marketing playbook yeah so if you think about marketing and what are the big catalyst for change in marketing it's marketing has to change when consumer behavior changes right when the things that people do in day and day out change and that change is normally pre by a bunch of technology change and so there's a few things that happen one you had social media and email newsletters and all of the things that we take for granted now have grown significantly over the last few years that's why we bought the hustle it's why we did a bunch of the stuff that we've done then you had the chat gp moment you had chat gp come out and up in traditional search up end how people research get information find answers it used to be that answers were scarce chat gp comes along answers are plentiful and those are the things that have happened to say wow how people behave today is very different than people behave two three four five years ago and marketers and businesses need to adapt to that new world mh yeah no absolutely i i think you hit on something specifically important there about ai right mh i've been seeing tons of articles week week have been about oh seo is dead seo is ruined you know and now where we have to move towards an ai model for everything google is getting sixty percent less click throughs when you google something nowadays so how is that changing the traditional marketing funnel kind of on a more specific level what are you seeing marketers having to pivot yeah so i think the shape of the marketing funnel has changed dramatically if you look at the kind of traditional inbound marketing funnel what happened was awareness that very very tip top it was kinda okay but it wasn't the easiest thing to go out and help somebody be aware of your company or your product but what was really good was the visit stage getting people to come to your website because what you could do is create content for google for important topics that there wasn't great answers to out on the internet and people would find your answers and they'd come and they'd read your content and a percentage of those people would explore your services your products and become customers and that was a transformational moment in marketing and in business and what's happened now is that getting those visits is much harder you're sharing some of the stats that the clip through rates on google because of ai overview and ai mode have gone way down those click through rates are similarly a lot lower for things like chat gp or complexity people using those tools for search oh yeah what we've seen in our o data is the quality of the visits though coming from this new ai search is much higher for example like for us we've seen early visits from chat gp become customers at thirteen x wow higher of a conversion rate than traditional search agents because think about it you can have such a deep interaction and back and forth with ai that you can really get a more personalized recommendation versus just like going and reading an article and so that is really at the core of this ai search transformation is just the access to information has changed dramatically used to be that the company had all of the information and it would kinda leave bread breadcrumbs for a potential customer now a customer largely has all of the same information a company has and so that has up ended how people think of traditional marketing yeah yeah i mean it's really left customers i think with more power right completely they're able to get answers so quickly instead of i love the way you put it with instead of just following that bread crumb trail to the final destination instead they get immediately to the final destination and what's better for your day or your time than getting your answer immediately and getting what you need fast right yeah i think about it is once chat gp came along we entered into a new era of information symmetry when buying we've lived in this world of as where well you know the buyer in the seller didn't have the same information now the buyer and the seller has the same information and because of that it can be much more efficient and you can have a much more customized experience because all that information it also means that the companies who are very public with their information their pricing their products and kind of live work and operate in public are going to be more successful because their information is more gonna be more readily accessible to the buyer and to the ai agents who are helping and facilitating that buyer's research yeah absolutely and when we kind of expand this idea of you know marketing is changing can you tell me about the foundational idea behind loop marketing this new sort of phase that you're entering right now yeah so for folks who are not familiar at helps up we just launched a new marketing playbook that we call loop marketing and about fifteen years ago we created inbound marketing which is a whole different way to think about marketing kind of for the web two point o era and you know millions of businesses adopted inbound marketing and saw great success from it and now inbound marketing is necessary but it's no longer sufficient it's not enough to be successful to just do inbound marketing you need a new playbook for this post ai here we're calling it loop marketing and loop marketing is basically how you use ai to super charge your marketing the thing i will tell you john is that everybody i talked to everybody that i talked to you that does marketing it's the same conversation my ceo wants me to use ai and make our marketing better that's it like that that in some flavor that's the summary of every conversation i have with anybody doing marketing and then the follow on questions are what tools do i use what tactics toys use what props do i use what agent choice what i don't even know where to start right and so we put together loop marketing which is a simple like four step framework to take all of the confusion and uncertainty out of that problem and make it really easy for somebody who might not be an ai nerd like me to go and use ai every step of their marketing yeah and i've noticed with loop marketing i i what i really appreciate about it is that it's not only hammering home the use ai part of things which i obviously that's a big part of it where we are right now sure but i really appreciate it the kind of human aspect and how critical that is can you expand a little bit more upon that about the human aspect of marketing in an ai world now yeah the best marketing that's gonna get done today tomorrow next year over the next five to ten years is going to be done with humans and ai working really well together if you wanna just one shot and type some stuff into ai and do marketing that's gonna be ai swap it's gonna be bad the same thing if you are just going to not use ai at all you're not gonna be able to get feedback fast enough idea eight fast enough improve your conversion rates to personalization all the things that we're talking about loop marketing so if you look at loop marketing we have four simple stages mh the first is how do you express how do you go from an idea to like an asset or a campaign and ai is really good at that you can give you some ideas it can tell you what your customers or your prospects would think of those ideas and help you create first draft of those ideas and so you can go from an idea to like an asset or a campaign way faster than ever before you know minutes or hours versus days or weeks is the the kind shift that's happening there the next part that's happening here is what we call tailoring the big thing of artificial intelligence is that funnel change i was talking about wow it's a lot harder to get visits but it's easier to convert those visits into customers because you can personalize really well with ai ai is really good at guessing and infer what somebody on a one to one basis may want so tailoring is like taking a marketing asset that might be for everybody and making it just for you or just for me with the help of ai it's like instead of buying a suit at a department store it's like you're going to a tailor and they're making a suit just for you there's a very big difference in what that suit looks like feels like fits like in that equation and that's what we're talking about to here the next stage of our playbook is all rep amplification and it's how do you take that personalized tailored asset and get it out into the world and we talked a little bit already about aa or ai engine optimization and that's like the biggest disruption for amplification but you also have influencer marketing becoming a more important channel than ever sure personalized email marketing and sms marketing becoming way more important like we could spend an hour just on all of the different channels but the way to think about it is there's very new ai playbook to get your message out and ae being one of the new primary channels to do that mh and then the last thing you do is what we call evolve you look you get that stuff live you get it out to people and you get data and you use ai to help you look at the data in real time to get insights of what you could have done better so that you can improve your campaign or your assets in real time and you can improve them for the next rail that you wanna do and that's what we're trying to do is help people have a very specific playbook that they can go and leverage in this new world guys with the launch of loop marketing keeps giving you the ultimate prompt library over one hundred ai prompts that walk you through each stage of the loop marketing method they're designed to help you spot growth opportunities in an ai world this isn't just another collection of prompts it'll guide you into the new era of marketing you can get it for free at the link in our show notes seriously stop right now look at those show notes and tap that link and kind of given that everything is shifting so fast i'm wondering for you how much time do you think is going to pass until you need to revise or update or change these things as well yeah so i think what's interesting if you look at marketing throughout the years whether it be traditional marketing a michael porter in the four p's whether it be mark whether it be sub aspects of marketing like social media or content marketing for example what happens is that i think playbook and frameworks are pretty durable so like i think this like loop marketing the stages and the framework for how to think about marketing in this new world very durable what's gonna change or kind of the tactics underneath each of them right like artificial intelligence engine optimization is gonna be vastly different in a year from now than it is today and there's gonna be a whole host of different things that companies have to do for example the ability to personalize and personalize not just text but video and audio and imagery is going get way better over the next twelve to twenty four months and so you're going to see the kind tactics change and it's our job at hubspot along with lots of other great thought leaders in the market to help people understand what that change looks like and how they need to evolve but i think the frameworks are pretty consistent they're pretty durable for the kind of like the ten plus year time horizon yeah and last thing i wanted to talk about real quick is just an applicable idea maybe you can help me out with please but personalization yeah like when you think of personalization what does that look like to you how have you seen maybe hubspot or other companies doing this already and being able to customize their messaging for people actively looking for them yeah have you ever watched the hot ones the the podcast that just okay that's it's fairly cool popular but you gotta go check the interesting thing about the hot ones right is he always has some questions in there that are like the how did you know that question right like oh you really know me you to be able to ask me that question right i spoke to your third grade element exactly and right she said this right and what you find in really good marketing is it's very similar to that it's can you look at can you gather the right data and the right information about your audience in your community and by the way the more you interact with them the more content you provide them the more data you're going to get around what they really like and then ai is gonna be able to use that very unique data to give them a very personalized message and so at it helps hubspot that's what we're doing like from an email marketing perspective we are taking insights about that person's job the problems they're trying to solve what's gonna help them and their business be more successful what's gonna help them in their career and we're able to create and write bespoke messages around that information that's kinda unique one to one and we've seen our conversion rates grow from like a hundred to four hundred percent because that message is just way more relevant than the like personalization token kinda flat can message that has kinda of been prominent over the last decade right yeah i know that totally checks out it's about making that strong connection with the consumer based on a specific personal message and i'm very excited to see a lot of brands continuing to do that selfish you know for brands that i like continuing to do that and considering to pull me in and pull in customers that way so yeah really exciting future we got ahead of us and kip thank you so much for joining me to chat about it and get into the weeds here thanks so much for having me this has been a lot of fun appreciate it of course of course alright and that'll do it for us today thanks everybody for tuning into the hustle daily show for a proud part of hubspot media our editor today is robert hart and our executive producer is dare and in clark we've got a lot more tech business coverage in our newsletter if you're not subscribed to go get signed up the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you tomorrow guys with the launch of loop marketing keeps giving you the ultimate prompt library over one hundred ai prompts that walk you through each stage of the loop marketing method they're designed to help you spot growth opportunities in an ai world this isn't just another collection or prompts it'll guide you into the new era of marketing you can get it for free at the link in our show notes seriously stop right now look at those show notes and tap that link look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

good morning everybody today's wednesday september third i'm john w sipping in a ten dollar matcha latte and this is the hustle daily show the us just slap a fifteen percent tariff on japanese goods while simultaneously draining japan's matcha supply at maximum speed this all creates the perfect economic storm right in your tea cup today we're exploring how tiktok trends climate change and trade policy merge to turn a powdered leaf into a ten dollar luxury item that costs more than some people's lunch we'll get its to that and the biggest hits and headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com starting off in the food industry food overload kraft heinz will split into two different companies just ten years after it merged itself into existence one company is going to focus on fast growing categories like condiments philadelphia cream cheese and kraft mac and cheese while the other is going to take the downward trending grocery items like oscar meyer hot dogs clearly somebody got the short of the stick at the top office next up silicon valley start up tensor told business insider that it intends to supply earth's first personal robo car in other words it'll be your personal autonomous way s car wholly owned and no driver necessary so while it offers freedom to sit in the backseat seat and do whatever it doesn't offer full freedom sensors cars will only work within the preset geo fence operational zones sensors debut will be in a specific part of dubai next year with plans to expand to europe and the us from there and keeping with silicon valley rest in peace to flip once a unicorn company the tiktok like video shopping app is now just as real as a unicorn before it ceased to exist though flip had sixteen point five million users and was worth one point zero five billion dollars as recently as last april how the money have fallen and finally tesla sales may collapsing in europe that's widely reported but one surprising country is still prop up elon musk's e dreams out there norway has almost completely shifted itself to e technology and one in five cars sold in august there this year were tesla with the sale of the vehicle surging twenty two percent year over year got some elon love norway i guess what the hell is going on right now and why is it happening like this at wired we're obsessed with getting to the bottom of those questions and maybe you are too i'm katie drum the global editorial director of wired and i'm hosting our new pod cast series the big interview each week i'll sit down with some of the most interesting provocative and influential people who are shaping our right now listen to the big interview right now in the same place you find wired uncanny valley podcast podcasts and for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but we are going to talk about ten dollar matcha latte yours may be less some may be more who knows but some of us have only heard of the legend some of us experienced it every single day the us has managed to both slap a fifteen percent tariff on japanese goods and completely drain japan's matcha supply at the same time it's kind of the economic equivalent of punching someone while stealing their lunch money here's what happened the trump administration decided to end the decades old d mini rule on august twenty ninth which previously let imports valued at under eight hundred dollars enter the us tariff free simultaneously they implemented a fifteen percent baseline tariff on most japanese goods meanwhile tiktok has turned matcha consumption into social media performance art and japan just suffered through a record warm growing season the result is a triple squeeze that's turned your green tea habit into an expensive lesson in international trade policy welcome to twenty twenty five folks where even your caffeine addiction has a geopolitical implications let's establish the scale of what we're dealing with here in the matcha industry the global macho market reached three point six five billion dollars in twenty twenty four and is projected to hit seven point eight three billion dollars by twenty thirty two growing at a ten percent annual rate that is radical explosive demand for what amounts to powder leaves and don't get me wrong i love sam mantra myself as well the us dominates this market in ways though that would make any trade negotiator pretty nervous in twenty twenty four america took the largest share of japan's powder tea exports by both value and volume japan's green tea export value hit an all time high of roughly three point two billion dollars in twenty twenty four which is about a quarter jump in a single year but here's a big problem japan can't just manufacture more matcha overnight this is an iphone production where you can add another assembly line matcha starts with potential shade grown tea leaves that require specific growing conditions and take years to mature he can't exactly speed up that agriculture right now the tiktok factor has created demand that traditional supply chain simply can't handle we've seen that before with tiktok the matcha hashtag has accumulated roughly thirty three billion views across platforms with creators turning powder whisk into performance art emily makes minimal kitchen demos that treat matcha preparation as lifestyle content morgan nec roth a barista champion with six point one million followers creates approachable recipes that get recreated thousands of times by her followers this isn't just social media buzz it's creating real world scarcity local coffee shops are already reporting shortages and implementing rationing in the bay area cafes have yank matcha from menus entirely as supplies have tightened and on the east coast philadelphia shop owners report customers being generally shocked the when their matcha is sold out by midday but the agricultural reality makes this even more complicated kyoto and fukushima producers endured a record warm growing season that bruce yields significantly average prices at auctions spiked to roughly one point seven times last year's levels at this spring so when your raw material costs nearly double before you can even factor in tariffs and shipping the economics get pretty brutal pretty quickly this wasn't just a gradual price increase though it was a shock to the system that it was already operating at capacity japanese matcha producers can't simply plant more fields and harvest more leaves the traditional cultivation methods require specific conditions and timing that can't be rushed or scaled arbitrarily meanwhile the policy changes are making everything more expensive and complicated the end of the d mini treatment means that every small package from japan now faces tariff collection even if it's just a tiny tin of matcha and they do get small previously those small shipments would slip through duty free now every single package gets hit with fees and paperwork several postal systems have been forced to pause or completely re tool their us services to cope with the new framework australia post temporarily suspended most us parcels japan post curtail certain us bound items while updating their systems swiss post stopped accepting postal goods meant for the us entirely the fifteen percent baseline tariff on japanese origin goods as another layer of cost that gets passed directly to consumers and we don't like that even if a cafe used to pay forty dollars for a one hundred gram ceremonial grade matcha ten that price can easily clear sixty five dollars after factoring in the tariff normal freight and customs brokerage at barista wages rent and trendy oatmeal suddenly nine dollars for an ice match becomes basic math rather than price gouging some cafes though have tried to dodge the japan specific tariffs by switching to china origin matcha only to run into the even more complex web of china tariffs that apply by product classification so there's no easy escape for the tariff maze you're just choosing which bureaucratic nightmare to navigate the broader market dynamics make this situation even more absurd though classic grade matcha dominated fifty seven percent of the global market in twenty twenty three while ceremonial grade the premium stuff that tiktok creators showcase is growing at eight percent annually but ceremonial grade requires the most labor intensive cultivation and making it the most vulnerable supply constraints major producers have been forced to implement dramatic price increases companies have doubled their prices in some markets hitting hardest in regions where purchasing power is already limited this creates a tier system where only affluent customers can access the premium product that social media keeps promoting the substitution game is revealing how artificial this entire market has become some cafes are quietly down the matcha grades in their latte and reserving the premium stuff for straight ceremonial service others are steering towards china origin alternatives that protect their price points but these aren't flavor neutral decisions the quality differences are pretty significant meanwhile starbucks has standardized its customization charges making the true cost of matcha additions unusually visible a scoop of matcha added to a non matcha drink runs one dollar creating what amounts to a retail tariff on top of the import tariff if your drink gets hit with fees at the border and fees at the counter what's particularly fascinating though is how this supply squeeze is happening despite record production in japan the country is producing more matcha than ever before but demand is out pacing supply by such massive margins that shortages persist when tiktok creators can generate billions of views for matcha content traditional agricultural timelines become completely inadequate to that china is still trying to fill the gap by ramping up production targeting five thousand tons of capacity by twenty twenty five but positioning this output in terms of quality remains challenging when compared to traditional japanese resources the mantra market is extremely quality sensitive and japanese producers have centuries of reputation that can't be replicated overnight the policy implications extend far beyond expensive latte the us behavior in the market will shape how supply scarcity resolves globally american consumers switching to cheaper alternatives trading down in quality or simply paying higher prices will determine whether this shortage eases or in the trump administration tied the end of the d mini to fentanyl enforcement and counterfeit making it unlikely to snap back anytime soon postal operators will adapt and carriers will offer new duty paid products but the underlying tariff architecture appears permanent this means import reliant consumer goods need to factor policy risk into their cost structures going forward the irony is that none of this is slowing down american matcha consumption the wellness positioning around matcha remains intact despite the price increases studies continue to suggest benefits for attention and cognition giving the premium pricing a health justification under all that especially compared to coffee in an intention economy matcha functions as both product and performance the ritual photographs well the colors scream health the green and the vocabulary around ceremonial preparation does the premium marketing automatically policy shocks can raise the price floor but culture keeps pushing the ceiling a little bit higher what we're witnessing is the collision of three major forces climate constraints on agricultural production social media driving unprecedented demand and trade policy adding artificial costs any one of these alone might be manageable but together they've created a sustainability crisis disguised as a beverage trend some cafes are getting creative with the constraints as noted previously a few are posting sourcing notes and turning the tariff burden into a marketing feature about paying for authenticity others are developing subscription models that bundle duties into predictable monthly fees the most entrepreneurial are bragging about customs expertise alongside their cultivation knowledge but the fundamental tension remains american demand is systematically draining japan's capacity to produce premium macho while simultaneously making it more expensive through trade policy it's economic colonialism with a wellness twist the matcha crisis reveals something important about how modern consumer culture interacts with traditional agriculture and global trade when social media can generate demand that exceeds centuries old production capacity and when trade poll see can arbitrarily add cost to cultural traditions we end up with markets that feel increasingly disconnected from reality your ten dollar mo latte isn't just expensive it's a symbol of how tariffs tiktok and climate change are colliding to create new forms of artificial scarcity the most expensive ingredient isn't the carefully cultivated japanese tea leaves anymore it's everything piled on top of them by policy and hype whether this kills the matcha moment remains to be seen the social media momentum shows no signs of slowing down and the health halo around matcha continues attracting new converts but for many consumers the romance and the cup is being overshadowed by receipts that read more like policy documents and all that to be said even your caffeine choices have become political statements whether you intend them to be or not but please if you can find it for a decent price enjoy that matcha alright that's gonna do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark got a lot more tech business coverage in our newsletter if you're not subscribed go get sign up hustle dot c slash email and follow us on instagram at the hustle daily we'll see tomorrow here's what blows my mind most people are sitting around waiting for their boss to give them a raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill c cracked the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop what you're doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody today's tuesday september second hope you had a great labor day weekend i'm john w miguel here with the us manager of finder dot com zach ali and this is the hustle daily show as traditional seo gives way to what experts call generative engine optimization we are navigating a world where ai overview now appear in thirteen percent of google searches and chat has grown four hundred percent in market share while google dropped for the first time in a decade so today we brought in the us manager of finder dot com zach ali to give actionable ways to repair for the future of search looking get that to all that and the biggest headlines in business and tech right up to this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay let's start up here with one that we've covered a lot recently but a new development for spirit airlines which emerged from chapter eleven bankruptcy in march has filed for bankruptcy again the budget carrier has struggled to recover from the pandemic amid competition from other airlines and it'll now reduce its network and fleet on top of previously planned fur next up london based startup man claims its ai systems can effectively predict the future the newly functioned tech firm specializes in judgmental forecasting they call it training its ai to combine data and reasoning and predict the complex world of human affairs man believes that they can accurately forecast events like geopolitical clashes and supply chain blip and that business leaders and politicians will wanna pay big money for access next over to some food news taco bell chief digital and technology officer dane matthews isn't very keen on the widespread use of the chain's ai assisted drive thru it's now in play at over five hundred locations and he told the wall street journal that he has both positive and negative experiences with it says that some customers have taken a social media to complain about it while others have decided to prank it attempting to place preposterous orders like eighteen thousand cups of water so he says with the wall street journal that if there's a long line of people you're better off going with humans and finally some rough news for the international coconut community or icc which is a real thing global demand for coconut oil has soared but global production has flat lined the icc has reported all time high prices in the last two years topping out at nearly three thousand dollars per ton compared to twenty twenty three's a thousand dollars per ton average what happened here the oil is increasingly popular not only as a kitchen staple but in beauty and wellness products while heat waves pests and aging trees have curb output yikes what the hell is going on right now and why is it happening like this at wired we're obsessed with getting to the bottom of those questions and maybe you are too i'm katie drum the global editorial director of wired and i'm hosting our new pod cast series the big interview each week i'll sit down with some of the most interesting provocative and influential people who are shaping our right now listen to the big interview right now in the same place you find wired uncanny valley podcast podcasts and for more stories like that you can subscribe to the show we'll have more headlines for you tomorrow but today we are diving into our conversation with zach ali the us manager of finder dot com and we're gonna be talking about the future of search let's dive in hey zach how are you doing welcome to the show today thank you thank you nice to be on so i wanted to start off our conversation today talking a bit about the transition period we're in right now from this traditional seo route to now an ai driven search reality that we're in so as somebody like you who manages search strategy for like a major comparison side like finder how dramatically has ai search changed your day to day so quite significantly i think it is top of mind for anyone who works in seo we're constantly seeing this seo is dead narrative and when you've built your business largely on seo it definitely takes center stage in your brain but i i don't think seo is dead right i think the total volume of traffic is definitely less there's less available for everyone and like purely informational top of funnel content is a hundred percent at risk i think a lot of people are getting what they need from the ai it was the ai reviews or from check and not needing to actually go to the website but there is silver lining in this i think there's a bit of a resetting of the playing field you know the search landscape wasn't exactly super fair before this all started happening anyways you know i i had done a internal study recently to just sort of examine like top hundred queries commercial queries right because we work in finance and providers accounted thirty one percent of the results and content sites were only like twenty three percent but when i removed the very recognizable brand sites that result dropped down to four percent so there really wasn't a lot of availability to begin with an ai is now sort of opening that up again so there's silver lining for some but for others like i can see how it's been a pretty you know gloomy day overall right this transition seems scary at first like anything but do you think that we'll get to a pretty even playing field kinda like we did with seo because as you said seo is like not fair for some fair for others how do you see this kinda ai driven search engine format do you think that's it's gonna be more fair for businesses and companies or do you think they just have to completely alter their strategy and you know the first to do it is gonna be the one in front of the race i think it will be more fair because the things with ll is it's kind of like a snake eating its tail so it's going to probably reward most likely the sites that are able to add new value to the models right so it stops becoming a sort of game of copying each other and everyone sort trying to match and exceed other's content but more like can we get original data can we demonstrate we're more human can we have an actual take on this stuff and the companies who are able to get gritty enough and creative enough i do think they have a a real shot and actually winning in this and and hopefully there's no more mono monopoly in search how do you find that these companies can optimize more for the ai overview and to be featured in those is it about just being a ton more specific with what you're talking about or is there anything else to it i think so i mean i think there's like the basic stuff which is like just regular good seo i know there's kind of going through a re brand right now without having to learn any new skills but there are some things i think like you know making sure your structured data is really in place you know only introducing like one idea per paragraph make it very readable and scan i think oftentimes we can forget that search content is really for the more skim audience like they really just want the information they need to get in and get out they're not necessarily looking for like a novel and i think if you're constructing your content like that you yet does optimize your chances but i also think your reputation isn't gonna play a big role in that as well i think you know links obviously play a huge role in seo in the past in in today as well but now brand mentions are becoming more important and mh a lot of these models work off of consensus so if everyone is mentioning the iphone when you're talking about mobile phone comparison then chances are the iphone's is gonna show up and and so i think a lot of companies right now are scrambling to see how they can get their reputation up mh yeah know that makes a lot of sense to try to get in there first and get your reputation to the point where people can find you more often some you said that resonated really with me was just that people aren't really looking to like dick around on the internet or like half an hour for the answer that they were looking for they wanna kinda get in and get out so i think the more effectively like a business can tailor to that answer the better they can do and in the landscape generally of the ai search where do you think you stand what's your favorite engine to use what do you think is the most effective for what your needs are and your business i've really been loving chat i mean that's the one i first started on and so it's been hard for me to move over i know a lot of the folks at finder love claw and or claude or whatever they're calling at these days but now mike moving like playing with like mc stuff and ada and that transfer i feel a little bit overwhelmed at times because so much is coming out all at once and google just launched op which is another nada and sort of type software and so i'm just trying to use it all but i don't know it is overwhelming but chat has been they full to me a little bit psychopathic at times but it's the tracking and true i think it's really doing very well in the search space like the results in chat the search results only overlap about twelve percent though with google's traditional results so they definitely work differently how are you using or going towards this model of ai search in your day to day versus what you used to do or still do a little bit with seo so what i love about ai search is that it's sort of killing the keyword which was never right fully sufficient to meet an intent like if he really wanted to type you know best brokerage apps for people who live in brooklyn who make ninety thousand dollars a year who have twenty k in their savings already like if you put that into google in the past the result was gonna be absolutely terrible so you would just search best brokerage accounts but now you can be as specific as you need to capture exactly the intent after and i think that's where this sort of long tail approach is starting to reward publishers as they're truly thinking about the user in a way that they weren't before and where as much as seo as you say don't right for google that's what everyone was doing and i think now you actually have to take step back and and write for the user and understand the nuances and what their pain points might actually be and and hopefully solve for that yeah i think another pain point that people individuals creators and companies are just experiencing generally that there are just so many platforms now young people love to search on tiktok for example and reddit it is is huge even though like a lot of people are getting a path through google nowadays and ai chatbot bots obviously as we've been talking about have you been forced to like rethink any content strategy of your own from all of these platforms like all the people searching on all of them oh totally i mean love the phrase ran fish can came up with with the search everywhere optimization where you sort of have to be on every platform so we're on youtube but we're doing really well on youtube we're trying to get more on tiktok and instagram and just expand it's it's really about being where your users are you know they may see you on youtube and then that gives you the brand preference for them to click on you when they see you in the ai or what have you and so you kinda have to be everywhere and and ai is actually making that more accessible than ever if you're using it to assist you with the content creation mh totally and last thing i wanted to hit on today is that up top you mentioned that you don't think seo exactly dead yet right in two to three years or so where do you see the search going is it gonna be completely dead or is it gonna go all the way over to ai optimization and search and ai overview how do you think like the pipeline gonna change in the next few years now so i think it's possible that in five years fifty percent of website traffic is coming from agents and not actually people themselves and so i think publishers and websites are gonna have to build their sites in ways that make it very easy for the agent to use and the agent might be converting on that user's behalf you know the future might be just saying sign me up for this bank account and it and then it goes off and does that for you and so i think that's sort of where we're headed as we get more to like the her i don't know if you seen the movie her that sort of reality oh yeah yeah i i i think that is where we're going yeah yeah i think it's a prerequisite for living in brooklyn actually watch her that's definitely stealing that well zach thank you so much for joining me today it's been really fun and insightful to chat with you and doug good luck with everything you're doing at finder i hope everything goes well and hope you're enjoying this ai boom yeah that we're currently experiencing bye likewise thanks john thank you alright that's gonna do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribe go sign up the hustle dot c slash email and follow us on instagram at the hustle dale we'll catch you tomorrow here's what blows my mind most people are sitting around waiting for their boss to give them raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill crack the code on this she built more than ten income streams that now pull 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top of the morning everybody today is friday august twenty ninth i'm john w here with maria hud and this is the hustle daily show meta is dropping ten billion dollars on a massive ai data center in rural louisiana covering four million square feet bigger than disneyland meanwhile google is staring down a twenty six billion dollar loss in search deals from its antitrust case which might just free up some cash to throw at ai we'll talk about all that and more in today's ai update and we'll get to all that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay starting our headlines off new jersey american dream mall has everything it has an indoor ski resort water park and really silly legal troubles the mall owner was sued by a neighboring town for violating an archaic country law banning clothing sales on sundays so they're gonna have to fight that in court next company australian makes ai voice assistance that help chronically under staff nine one one call centers by transferring emergencies to dispatcher while writing reports on non emergency calls which are noise complaints parking violations and etcetera or transferring them to police departments the start tech is already in use in us cities including ka zoo michigan great name and chattanooga another great name in tennessee and it just raised a fourteen million dollar series a funding per tech crunch to start seeing this pop up all around the us probably speaking of around the us atlanta software automation raised twenty million dollars to grow so robot which is exactly what it sounds like it's autonomous sewing robot which uses machine vision ai and machine learning like everything else these days this time in service of just making clothes software the company is software like wearing clothes says so bought costs apparel about the same as importing clothes from low wage countries while also helping them dodge ethical labor land mine so we're gonna probably art seeing fleets of robots making clothes and finally if you're super strapped for cash and can't get out to venice this summer there's a better way to get a taste of it which is actually tasting it at this place called canal cafe which is a pop up project by design from dill sk video and ren are that brew espresso get this with purified water straight from venice famous and very polluted canals so you could actually have some venice canal water i don't know if you were gonna go there if you were gonna drink it anyways but at least have some of it this summer why not and for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but right now we're getting to our ai update of the week with maria from the mainstream newsletter let's dive on in maria welcome back to the show this week we got another ai update come so thank you so much for being here thank you for having me of course and as we do every week can you talk to me about something that really stood out to you this week in the world of ai yeah but i did write about something very very cool google's ai powered language lessons that is straight into google translate so one of the coolest things i came across this week honestly and i'm a foreigner in another country so it comes in handy for a lot of people when cups of students or people that are relocating from one thing to another google is like sliding ai powered language lessons straight into google translate and it's wow still in beta up but basically it is gemini which is google's ai model now can create personalized lessons based on your skill level and while you're learning the language which is you know awesome if you let's say are brushing up pure spanish here because you wanna study abroad etcetera are like you've got accepted into another job and you have to travel to spain it actually builds scenarios for you like talking to your host family about real times or like if you wanna get an apartment you we can talk to your landlord etcetera and that lets you practice those conversations in real time wow wild my favorite part is that there's also a live translation okay which is a back at forth kind of thing mh and it's seventy plus languages so you can talk with others on so many levels and with so many languages and it's not giving duo our energy yet u understandable because duo is a bit you know it's fans but it's a huge step yes of course my opinion huge competitor for yeah that's a big step i'm glad you mentioned duo oli because the first thought that came across my mind is when you have a trip coming up or when you need to learn a little bit of a language the go to is generally duo download this yeah start taking lessons but this i guess presents kind of an alternative in a way that's ai powered and i guess people aren't necessarily mad about it being ai powered because it's starting that way versus duo that kind of developed that identity yeah it it seems like an interesting competitor eventually for duo and i i think you said that you could see it competing in the future yeah in my opinion a lot of people have google as their default kind of whether it was an app or whether it was like a browser so it could be a competitor because we always default back to the original yeah right it's a possibility to you who knows yeah and google translate is used by a ton of people as well yeah so having that functionality in there is a smart idea actually i don't know why they haven't done it sooner me neither that's what i was asking and i saw this like it should have been something in like twenty ten yeah that would have been nice also let's stick with google a little bit here because we talked ton about seo google search is getting upheaval right now it's all ai search it's all like ai o a now google is reportedly gonna lose maybe twenty six billion dollars in search deals for this antitrust case they're going through and we're still waiting for a verdict on that but people have reported that this actually might be a good thing for google because they could direct that twenty six billion dollars that they've gotten from search deals and take that money out of search and put it into ai what do you make of that do you think that they're really gonna be dialing in their ai game if this goes that way well i think the keyword right here is might do mh twenty six billion dollars it is not definite honestly it's google or talking about a huge conglomerate so yes if these default search deals get shut down it could happen but in my opinion it's less of like a crisis more of a strategy shift the money isn't disappearing it's likely getting redirected straight into google's ai game right especially gemini and ai mode right now per complexity is handling about fifteen million daily queries which sounds pretty good but you have to remember google is still sitting on ten billion so yeah you know it's still the og redirecting that hash into gemini i could make google's ai powered search faster smarter and way more personalized potentially widening the gap not closing yet mh and this is where it gets interesting if google ramps up german it's also stepping directly into the same competitive lane as players like and others the real race isn't just who owns search anymore it's who builds the ai layer everyone relies on yeah you rely on something you're gonna start using it over and over again and it's gonna be here default as we've said before so google has always been the default for a lot of people it could be a redirection rather than you know a shutdown as people saying yeah totally and it's also interesting because i remember a few weeks ago we talked about the per complexity google yeah kind of thing where per complexities is trying to acquire google chrome i think that deal is not gonna happen but they did offer to acquire google chrome for that antitrust case as well so you know we'll see how google like if they have to offload any of these kind of things they'll see how they do it and kinda redirect to the ai of it all but let's talk about chrome a little bit because another update came up this week complexity is not involved in chrome but ant philanthropic is ant philanthropic is instill in claude into chrome as an ai agent as an attachment there what are your thoughts on the agents coming directly into the browser without you even having to look for them know and dropping the just launched call for chrome as we said it's basically an ai agent that lives bite inside your browser so it's part of your browser right now and it's in a small research preview but the whole idea of it is absolutely wild you can chat with claude in a side panel and if you give it like a permission can actually take actions for you while you're doing the browser so you know because we live on our phones and on our laptops twenty four seven it's kind of ideal yeah it's part of this bigger land grab happening around browsers and complexity has its own ham browser google's you know gemini is already built into chrome and i think the open ai is rumored i'm not gonna say they are doing it but it's rumored that they're working on their own mh whoever wins the browser wins the user because you're using browsers every single day it's the front door to everything online exactly and the probably taking a careful approach into this especially around security because they've added protection against prompt injection attacks prompt injection attacks are the new p in my opinion so basically these are sneaky hacks hidden on websites and they're keeping claude locked away from you know of the financial and sensitive data by default right it's in its early days but this is where it's heading your browser won't just show you the internet about to start doing things for you and love that for us if it's more automated then yeah please thank you that be awesome yeah we'll take it right i'll do all the help i can get thank you and last thing i wanted talk about today you mentioned a bit of a land grab in the ai space i definitely wanna talk about that in like a physical sense because meta seems to have spent a lot shocker on ai but this most recent ten billion dollars was spent on actual physical locations a rural louisiana ai center with four million square feet for ai data centers but you can see the plans online it looks pretty evil it looks cool do you think a ton of rural land can expect to see this change as the ai ecosystem grows because we've kind of seen this story happen before with like all these random places you would never expect tech to get into they're starting to creep into yeah zach if you're hearing this i want a new iphone you're spending money on like a lot of stuff so like get me and y i iphone thank you so much perhaps he could do meta ray band glasses for you i maybe that could be his contribution i don't like them i don't like ray band if they can part up with like prada that would be awesome i'm a prada girly chanel girly just alright right we're we're we're going locks over here with our specs this is bigger than disneyland huge you know like disneyland huge mh so we're talking ten billion dollars in ai data center in rural louisiana and it's called hyper crazy name and it's giving sci a bit like which is s and it's meta so it's gonna do sci eventually it's four million square feet of server designed to power the next generation of meta ai models why louisiana you ask because it makes the most sense it's affordable man has access to energy and it's giving them room to scale yeah so yeah honestly this feels like a start a bigger trend we're basically going to see a lot more rural areas becoming ai super clusters as the industry grows mh for the locals it means more jobs more investments which is awesome for them this why we wanna see we wanna see more job openings for especially for people in like these rural areas for meta it's like a play for super intelligence dominance and i think they are about to win it in terms of super intelligence in my opinion it's giving small town meets big tech energy i love small town stuff it makes me so happy and i'll see it's kind of like a fascinating thing to watch yeah so yeah i really hope that it grows it makes any small town grow and prosper this is what we wanna see yeah that's really exciting i mean you'd have to think about the jobs here maybe they'll have some people locally but also i'm sure they'll like outsource a lot of people like ai engineers people of all kinds to start living in these like rural communities to make it maybe more decentralized from like these big tech hubs of like san francisco seattle all these different places a hundred percent that is interesting as for like the locals like what jobs they could do here get some stuff who knows yeah this giant ai center needs upkeep so i'm i'm sure there's a good incentive also for the louisiana government or whatever state government that these places are in to take in these places because they are huge huge help for the state for the funding so makes lot sense a hundred percent a hundred percent yeah anyways thank you so much maria for being a part of the ai update once again this week thank you for having me and we'll catch you next time see you next time alright and that's gonna do it for us today thanks for tuning into the hustle daily show everybody we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go get yourself signed up at the hustle dot c slash email and follow us on instagram at the hustle daily see you next week look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

alright good morning everybody today is thursday august twenty eighth i'm john w with juliet at bennett r and this is the hustle daily show crowds are lining up at botanical gardens to smell corpse flowers that wreak while malaysia dorian bib has turned the world's stick fruit into a ten million dollar tourism empire complete with theme parks and dessert shops so let's break down the business of dorian and other smelly things what gets all that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com okay starting off today i may have done a whole story about this yesterday but cracker barrel has now decided after much criticism to change back its logo once again to feature the old timer uncle hers that was a bit short lived over there next mark zuckerberg gave his palo alto neighbors noise canceling headphones because the construction on his eleven homes apparently never stops juliet you looked into this can you give me more information on mark zuckerberg handed out some headphones to his neighbors yeah apparently mark has something of a winchester mystery compound going on if you're familiar with the winchester mystery house you know it is a house that the woman who owned it supposedly never stopped a building was probably really irritated to her neighbors too if they were close enough to hear it mark's got eleven houses at least in palo alto that he just kind of saw and he's been adding to them he had at one point of private school for his children and some other children he has a pickle ball court a you know a big nice fancy pool he put in seven thousand square feet of basement which apparently his neighbors think it's some sort of like underground bunker but yeah the construction just never stops so it's construction there's parties there's a security because this is mark zuckerberg so there's you know patrol cars there's surveillance cameras it's just kind of like what the hell like the worst neighbor of all time has moved in and i guess he gave them noise canceling headphones in the past he's given them you know kris k donuts and i'm just saying mark zuckerberg one of the richest men in the world that's not enough just not enough mark the noise cancelling headphones might be fine but only kris k donuts come on man i live across the street from seismic retrofit because i live california and that's important here u and yeah it's loud and i have noise canceling headphones and here is what is irritating about it is having to always wear them yeah the whole not being able to sleep thing might be a problem you know there are zoning regulations so they can't do it at night they don't get it on the weekends the weekend is when the leaf blower guy comes and chases the solitary leaf around in the parking lot behind my house for four hours and the thing about the headphones is like it doesn't matter how nice they are it is annoying to have to wear them literally all day or listen to jack hammers so i'm just i don't think it's enough i think he needs to like give them money you could give them money and knowing him could construct a giant sound proof bubble around his eleven homes oh yeah put it in a dome put it a dome own biosphere ceos love domes just build a dome be his own personal meta in realize exactly from there we move to china china's ro introduced a new contender for we mentioned them just a second ago meta ray band a r eyewear crown it's latest smart glasses called ro glasses have a powerful display in each eye that can be used for navigation real time translation recording and one particularly exciting feature is the tele prompt function that scrolls text and can save you from ever having to relay another un scripted thought in your entire life the specs are expected to retail at five hundred and ninety nine dollars not bad price but expected is the operative word there from there we go to more ai and t reached a preliminary settlement on a class action lawsuit from several authors who alleged trained its models on their work this is a problem that prop complexities is also facing right now with a couple editorial companies in japan while a judge ruled that ant philanthropic use of the books fell under fair use it may have acquired them via pi potentially amount to over a trillion dollars in penalties let's see what happens there and finally here in some car news hyundai is partnering with a startup up un cage innovations on a plant based leather for its vehicles per protect crunch the materials are made from grains and can look feel and even smell like the real thing un cage has also partnered with jaguar and land rover and its faux leather are already in use and handbags and watch bands and for more updates like that you can subscribe to the show we'll have more for you tomorrow but right now we're talking about the business of smelly things julia can you expand on this business of sm that we're seeing right now yes i was really excited to see an article and cnn business about dorian fruit being a very popular tourist draw which reminded me of something that happens here where i live every year i live in pasadena california and that means i live close to san marino where the huntington is the huntington is a library in art museum botanical garden and i know two things about the huntington one it's beautiful it is a beautiful place to go hang out it's a great date spot the second thing is it is never more popular than when it's corpse flower blooms it is like an annual event now a corpse flower if you are not familiar with them they're really weird looking they are very large they kind of look like like you know how sometimes if you if you go to like disneyland you go to the star wars part and they've like picked out all these plants to sort of oh we're were in an alien world now a corpse right like space plants yeah shorts yeah corp fit right in and they only bloom once every few years and they only bloom for one day at a time during that cycle and when they bloom they smell so bad apparently they smell like decay wow which in the animal world is is fine because that attracts you know i i guess the poll and it needs or whatever the huntington has managed to acquire over forty of them so they always got a bloom in the works there's always something bloom they've been able to poll them and every year on social media on the huntington's instagram it's like a countdown to when there's tin flower is gonna bloom and people like sit and wait and they're like oh i gotta go see the corpse flower on the day that envelopes and it's since like a big annual event wow that i always miss for some reason like i'm always at work and it's such a short window and then it's over mh it's real unfortunate notice health though best place to bury a body if i'm looking to get rid of one in the la area because the smell just match it's that's exciting yeah i mean for one day and then they're gonna be like oh this is this is a little weird this is is continuing but that's crazy and of course the point of the corpse flour smell is that it attracts insects that eat carry or you know things that are decaying and then once the blue was done then then those insects are gonna go find the body barrier and then then it's it's all over for you yeah yes but this is an interesting trend of this smelly flower i like where this thought process started with dorian cast dorian a very popular fruit in asia most notably southeast asia had it a couple times mh over there it smells just awful but it tastes pretty good in a lot of ways talk to me about this company durian bib in kuala lumpur malaysia that's doing something with durian yeah i love this story so durian of course is a very polarizing fruit it smells horrible but it tastes in my opinion great i love durian and cakes and ice cream and good i've had it before i think it's a real fun fruit durian bib is a farm and as i think we all know farmers are having kind of a tough time right now there's you know competing operations but then there's also just a lot of factors that are beyond their control like the weather we've talked a lot about coffee and chocolate and all of these industries were inclement weather and tariffs and all of these different things are impacting how they can make money what the size of their crop yield is with durian b they are turning what could essentially just be a durian business into like a whole immersive theme park world based around this fruit which i think has a broad appeal because i think people are really curious about it because it smells so bad and yet taste so good mh during bib has couple operations going this during b park where you can sample the various idol that they grow apparently employees have to wear gloves on their hands otherwise they will go home smelling like duran which no one likes yes during b world has a dessert shop where you can play games and take classes and then during bb academy is sort of in a soft launch but it's a thirty acre farm that also has games and classes and the classes are for adults and children so like there's just a lot that people can do if they wanna go to one of these parks and according to adrian c who of course is the chief dream you couldn't have a a title like ceo you have to be chief dream it's a way to diversify revenue and i guess they see about four hundred thousand to five hundred thousand visitors per year and apparently made ten million in revenue in twenty twenty four a lot of that being souvenir so they've got you know during merchandise during if you've never seen it it's like a spiky on the outside and soft in the inside so they have like these these cute little toys you can buy and you know i guess there's apparently a a broad spectrum of places you can go if you're du curious across malaysia tourism in malaysia released a twenty twenty four or twenty twenty five publication with sixty two different during experiences across twelve states simple tasting all the way to multi day tours where you gl on a farm and everything during and it estimated it would bring in about four hundred twenty thousand dollars during that period wow yeah i mean it's really a craze i think it's a great way though for farms as you mentioned to kind of expand their business mh and since this fruit is really blowing up on social media why not attract people to it for what it is you mentioned in your article that it's similar to like the pumpkin patch here in the us where like people go to the pumpkin patch and you know there's like an apple cider place where you like some apple cider mh there's like a corn maze you have all the stuff already for you and i think they've just really leaned into that with the durian and just making these theme parks yeah for sure and you know at the hustle we did a big story on the economics of pumpkin patches in twenty twenty one and the people i talked to you for that story had you know a lot of the same concerns it's like you know everybody's doing the pumpkin thing at that exact same time of year and then of course it can be hard to grow pumpkin if it's too wet that's a big problem it's too dry that's problem apparently it can rain so much that all your pumpkin can sweep away and what is known as a pumpkin flood which is probably really cool to see but horrible for farmers there's a lot that goes into growing pumping and getting a good yield but another revenue stream is to have these terminal experiences that every influencer loves where you've got your cider in your pumpkin latte and your photo ops and your corn maze and your you know whatever and that was like a huge revenue stream for them was just being this family friendly or couples activity that people love to do year after year after year so mh it's not so dissimilar it's just so interesting i think because the durian is such a curious fruit it just has the quality about it where it's like it smells so bad it's been compared to vomit to gym socks to a sewer and yet is popular when you put it in a cake or a custard or all sorts of other dishes yeah i think companies are investing more in these personalized experiences for deeply polarizing but niche things like a the durian and it makes sense because the people that love it are really really passionate about it and the people that don't love it are very very passionate about not liking it so you definitely have your audience kind of already baked in i actually watch a museum that was a little controversial but i did enjoy it for the most part it was called the disgusting food museum oh it was a pop up here in los angeles but it's been shown around the world so it originated in sweden and it showcased all these foods from around the world that other cultures would find disgusting and so you might have a really stinky cheese from france or something that other people were be like oh this is too much classic i sample a lot of things durian was one of them i actually like the way tastes some of the things that i ate there that i did not enjoy did not enjoy fermented shark from iceland yeah interesting i would not try that again i did not like the salty black licorice which was sort of like a an an nordic thing i did not like that at all but i did kind of enjoy some of the cheeses even though they were very smelly and i like durian and as i said what was interesting to me about it was it did receive a lot of backlash because people were like well isn't it racist to call another cultures food disgusting and you know it was a big debate over whether or not that was okay although i will say that it did represent a lot of different cultures it wasn't just like oh we've were really nailing this one part of the world it was every culture and what was interesting to me and i would fully agree with this is there were some foods from the united states that other people thought were absolutely repulsive and they included things like pop tart oh my god there's are so many us foods that are absolutely gross like i remember this like jello cake oh yeah thing that was like a big thing in like the nineteen fifties or sixties of that just absolutely disgusting like there is nothing good about oh yeah my friends had a themed party because they found a jello mold in the shape of a fish oh my yeah and everybody had to bring something and some of the foods were surprisingly edible but then one was like a tuna gel thing that like after fifteen minutes out of the fridge and it started to melt it was like put this back in the like vanish this my friend made a thanksgiving dinner he suspended in gel like an ass pick which was not the worst thing i've ever eaten but also not the best but it was just so interesting to me that for americans it's like oh stinky cheese or like you know there's a lot of foods that involve bugs that we typically don't eat here but then another culture would be like a pop tart is so sugary and so over processed it's not even food this is repulsive which yeah as son grew with like family where they gave me pap for breakfast i look back and i'm like why why would you do that to me that was terrible crap so durian isn't that bad comparatively baby i would take a durian every morning for breakfast over a pop tart any day the week crack that thing right over happy breakfast to you hundred percent and the thing about a durian is it may smell gross like it's rotting but what is more disturbing is a pop tart that no matter how long you have it it never seems to rot why that's it's not food it's a not food that's not food that's the problem yes alright and that'll do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we got a lot more business and tech coverage in our newsletter if you're not subscribed go sign up the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you later here's what blows my mind most people are sitting around waiting for their boss to give while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody today's is wednesday august twenty seventh i'm john w here with a big black of cheddar and this is the hustle daily show cracker barrel managed to lose ninety four million dollars in market value by simply removing uncle hers commercial in a barrel from their forty eight year old logo sparking an outrage from customers and politicians who somehow turned a graphic design decision into the late culture war battlefield so today we're exploring how a struggling restaurant chains attempted modernization became a corporate disaster we'll get it's all that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumble visit hubspot dot com okay starting us off today with our headlines first up spotify is rolling out dms to select markets allowing users age sixteen and up to share music podcasts and audiobooks with users with whom they share a plan or have interacted with before now users can accept or reject messages and block anyone who fails to recommend anything but the absolute best bang on the platform spotify once again trying to get into social media app territory they were trying to conquer youtube previously and now it seems like they're cutting the middleman man between them and instagram next frontier airlines is adding twenty new routes many in key markets for their rival spirit airlines in a bid to position frontier as the us's biggest budget carrier per frontier ceo barry bi spirit has been struggling on the other hand as we talked about last week losing two hundred and forty five point eight million dollars since twenty twenty two frontier has made several failed attempts to merge with spirit but it seems that right now frontier is striking out on its own now let's take that frontier private jet over to japan two japanese media companies financial times owner nik k and ass xi are suing ai company per complexity for allegedly copying their articles without consent or compensation and attributing false information to them which could quote undermine the foundation of journalism which is committed to conveying facts accurately they want fifteen million dollars each and any stored content removed from per complexity and finally here in some chocolate news rocky mountain chocolate factory has set up a quarterly dynamic pricing plan adjusting prices up or down every three months based on the fluctuating cost of cocoa per wall street journal life in chocolate as kinda sucked recently in recent quarters with consumption falling as cocoa prices rise choco royalty nestle hershey and mon have all or will jack up prices what do you say to that willy won and for more headlines like that you can subscribe to the show will have more for you tomorrow on the hot and ready but today we're talking all about cracker barrel the country restaurant chain that managed to lose almost a hundred million dollars in market value just by changing their logo i've heard this story before a logo change not a data breach not a food poisoning scandal not a major lawsuit a visual redesign that removed a cartoon character from their branding has sent their stock plummeting and created what might be one of the most pointless culture war battles of twenty twenty five when a restaurant chain loses ninety four million dollars in a single day because they made uncle hers herself which is the character on the cracker barrel logo disappear you know we've entered peak internet outrage but this story goes deeper than just angry tweets and failing stock prices it reveals something troubling about corporate decision making and brand identity in modern america so grab those biscuits grab that tea and grab that block of cheddar chomp because we're about to unpack how a simple design change became a corporate disaster let's start out with what actually happened because the facts are almost too ridiculous to believe here on august nineteenth cracker barrel unveiled a new logo as part of what they're calling a modern re brand the old logo featured this guy you know uncle hers a cartoon character in overalls leaning against a barrel surrounded by text cracker barrel old country store okay the new logo just has the words cracker barrel against a simple yellow barrel shape uncle hers commercial he's gone he's left old country store text also gone what remains though is something that we all know corporate minimalism shares of cracker barrel as a result fell four dollars twenty two cents or seven point two percent to fifty four dollars and eighty cents in thursday trading shedding ninety four million dollars in market value by thursday afternoon the stock had plummeted about ten percent proving that sometimes the market really does care about cartoon characters the backlash was immediate and brutal social media exploded with customers demanding the change be reversed colin rug c owner of the trending politics website described the logo as depressing in a post viewed on x over nine million times even larry the cable guy you remember him from the two thousands weighed in begging the company not to change the iconic design but here's where it gets really weird byron daniels a republican representative for florida wrote on x in a post viewed over three million times quote no one asked for this woke re brand it's time to make cracker barrel great again okay can somebody just please explain to be first how removing a cartoon character from a logo is woke the word officially has lost all its meaning when it can be applied to corporate graphic design choices however the political reaction reached peak absurdity when the official ex account for the democrats responded we think the cracker barrel re brand sucks too end quote so we've reached bipartisan agreement that this new logo is terrible but somehow it's still an issue make it makes sense even more bizarre here chris d jackson a political strategist who worked on the biden campaign blamed donald trump quote for everyone whining about cracker barrel remember this when joe biden left office the old logo was still there it was trump's weakness that let the change happen end quote apparently we're now holding president's responsible for corporate rebranding decisions this is where we're at right now as a society the company's defense has been equally tone deaf ceo julie phelps casino told good morning america that the feedback was quote overwhelmingly positive which either means that she's living in an alternate reality or has a very creative definition of positive the company later admitted quote we could have done a better job sharing who we are and who will always be which is corporate speak i think for we completely misread our customer base and now our stock is tanking but let's talk about what this controversy really reveals cracker barrel has been struggling for years with relevance and growth for twenty twenty four the company reported revenue of roughly three point five billion dollars up point eight percent from three point four billion dollars the previous year while net income fell forty point nine million dollars down from ninety nine million dollars in twenty twenty three that's quite a jump that's not the trajectory of a thriving business in may ceo admitted to investors something that should have been obvious that they're not as relevant as they once were over at cracker barrel so the logo change wasn't happening in isolation it was part of a broader attempt to modernize a brand that had been losing ground to competitors the problem is that they fundamentally misunderstood what their customers actually valued about the brand eric russell a former cracker barrel employee who now works as a brand designer said the company committed one of the cardinal branding sins when changing its logo he explained that customers develop emotional attachments to iconic symbols and removing them can feel personal this gets to something pretty important about brand psychology uncle hers wasn't just a logo he represented the entire identity of cracker barrel that they had built for forty eight years he embodied the folks see nostalgic quote old country aesthetic that differentiated the chain from generic family restaurants the irony is that uncle hers commercial wasn't even part of the original branding the original nineteen sixty nine logo was text only uncle hers and his barrel were only added in a nineteen seventy seven re rebranding so this traditional character that people are defending was actually a marketing creation from the disco era but that doesn't matter to customers who grew up seeing the logo for them uncle hers represents childhood road trips family meals and a sense of authentic american even if that authenticity was manufactured by a corporate marketing the broader context here is telling cracker barrel has been working to refresh image through new menu items and red stores that move away from the rustic country aesthetic the company has also faced criticism for its d initiatives with conservative group america first legal filing a complaint with the equal opportunity employment commission in july alleging employment discrimination so the logo controversy isn't just about design it's about a company caught between trying to modernize for new customers while not alien their traditional base a problem as old as time what makes his controversy particularly revealing is how it demonstrates the power of brand loyalty in an era of corporate consolidation when everything starts to look the same when every logo becomes a minimalist word mark when every restaurant has the same modern rustic aesthetic customers cling even more desperately to brands that feel authentic and distinctive cracker barrel mistake wasn't just changing the logo it was abandoning the visual identity that made them recognizable in a sea of generic fan family restaurants they join the ranks of companies that have erased their personality in favor of modern design that appears to know one in particular you ever seen an image of mcdonald's from the early two thousands and one now yeah it just looks like it lost its soul completely i don't care how clean it looks the timing couldn't be worse either for this at a moment when many americans are feeling nostalgic for simpler times and authentic experiences cracker barrel decides to make their brand more generic and corporate looking they read the room wrong marketing expert kevin dahl described cracker barrels re brand as a fiasco writing quote the holy grail of marketing is to create a brand that customers give a damn about and feel some ownership of it's exceedingly rare and when you have that as cracker barrel did you never ever abandoned the company's response has been damage control in real time they've assured customers that uncle hers will remain on menus and road signs but that kinda misses the point the logo is often the first thing a customer sees it's how they identify the brand from a distance how they recognize it in advertising and how they connect emotionally with the company saying uncle hers will stay on the menu while removing him from the logo is essentially saying we'll keep the character but abandoned the identity it's a half measure that satisfies just nobody what's particularly frustrating here is that this was entirely predictable any competent marketing team could have anticipated that removing of beloved forty eight year old character would upset long time customers the fact that they seem surprised by the backlash suggests either incompetence or complete disconnection from the customer base the controversy also highlights how brand decisions have become political battleground whether companies want them to be or not when representative byron donald can turn a logo changed into a culture war issue every corporate decision becomes a potential political statement the cracker barrel logo controversy is ultimately a story about corporate leadership that doesn't understand its own brand value they had something rare in business a logo at a character that customers genuinely cared about and they threw it away in pursuit of generic modernization whether they can recover from this self inflicted wound remains to be seen the company has essentially admitted that they misha the situation but trust once broken is difficult to rebuild uncle hers may still be on menus but the damage to customer confidence might be permanent this should serve as a warning to other companies considering similar re rebranding when your customers love something about your brand sometimes you just shouldn't fix what's not broken and if you gotta make changes maybe test them with actual customers instead of focus groups and design agencies because sometimes the most expensive mistake a company can make is forgetting what made them special in the first place goodbye uncle hers herself alright that'll do it for us today thanks for tuning into the hustle daily show where a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we got a lot more tech and business coverage in our newsletter if you're not subscribed go get up the hustle dot c slash email and follow us on and instagram at the hustle daily we'll see you tomorrow here's what blows my mind most people are sitting around waiting for their boss to give them raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill c crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at you're doing right now and grab it in the show notes six months from now and you'll be glad you did

alright good morning everybody today is tuesday august twenty six i'm john wag here with mark dent and this is the hustle daily show taco bell is crushing the fast food industry lately it's secret launching more new menu items every year because the secret to success in our attention deficit economy is throwing new stuff at customers every few weeks apparently so while mcdonald's and wendy's complain about budget conscious consumers how us talk about really getting love from gen z we'll get into that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com kicking us off today with some luxury brands louis vuitton is getting into the makeup game debut its la tay line this friday and if you want in on what the french luxury brand is selling you could start saving yesterday one lipstick tube is gonna run you one hundred and sixty dollars and shadow palettes cost two hundred and fifty dollars making some of their sixty nine dollar lip products look pretty reasonable in comparison next keurig doctor pepper is set to buy jd pee for eighteen billion dollars and then split into two companies one for coffee and the other for all the other beverages keurig sales have declined lately due to competition high beam prices and tariffs but the merger would create the world's biggest pure play coffee business and one that focuses only on coffee that means with about sixteen billion dollars in annual revenue per food dive mark what do you make of this keurig pete's acquisition we got going on i think it makes some sense it is odd that the keurig doctor pepper match you know together under one umbrella at least didn't really work that well because you know they're thinking was just like hey we'll of drinks for any time of the day mh for you and then it just didn't really work out that way for a couple of reasons that you mentioned and that said i think now by separating them the thought is we need to get bigger like you can't just be curate right and pete's you know how outside of starbucks one of the larger chains when i think about it it's like if starbucks had its own like coffee maker yeah as well and you can just imagine like the type of loyalty that that could foster wear like people who go to pizza like okay well i definitely gonna to cure don't know maybe people who have care characters and you're like well now i'll go to pete's i don't know i could see this working yeah it's in under the radar kind company i felt like pete's it's really not everywhere although you see one pop up once in a while pretty much only in bank branches i thing yeah in bank branches they love a bank branch and with the capital one cafes coming around so they might be maybe it might be jones for some new territory but yeah this is interesting because the keurig business obviously isn't doing too great and i know coffee consumption is way up and coffee prices are way up right now to due to tariffs so i don't this could just be a play to expand the business beyond keurig because i honestly don't remember the last time i saw anybody have a keurig that was outside of an office building yeah and i never go to office buildings new to what they're dead to me they're dead to me i've haven't seen one in forever yeah same okay next up here on some ai news some more ai investment potentially meta is always gonna be in the conversation the company is investing ten billion dollars into rural louisiana to create an hq for its ai operations it's gonna sit on two thousand acres and meta servers will take up about four million square feet they're gonna make quite a base down there and finally on the list of jobs you'd expect to be displaced by ai golf cad probably wasn't near the top but it could be now belgium bot tron unveiled its functioning prototype of ix or ix i the world's first smart self driving golf trolley what the tech will do is carry your bag autonomously navigate the course automatically head to the next t box when you show its camera a putter and dispense ai powered advice on the right club to use and swing mechanics pre orders for this device start at four thousand four hundred dollars mark are we getting robots for cad i actually think we might be i i i could see this taking off know that sounds like a lot of money but for people who actually pay for cad they have money to spend yeah for one thing but if you look at golf as a whole there is so much desire for innovation in golf right now nothing is off the table for the pga when it comes to kind of modernizing the game they've been talking about all kinds of stuff people like tiger woods are involved in those discussions you know these gulf lu think that the sport needs to be disrupted even though golf has of course become you know quite popular because the pandemic among recreational players so i think these like futuristic things are where golf is going and this could if it works well potentially be the right product at the right moment that i think could have an impact maybe not just on recreational golfers but maybe like the pro league we'll be looking for something similar to be like hey look at this this is some new cool technology you guys can watch while we're playing golf right yeah know there's been quite an effort to modernize the sport and make it more attractive so i feel like younger viewers which is also the entire plot line of happy gilmore too yeah thank you and and a good good mood movie good mood not bad i just watched it it's pretty fun but yeah it really hits right now because golf definitely needs kind of that kick to bring itself into the new generation and this could potentially be it and also you know coming to another part that you mentioned earlier if you are a golfer or if you hang out around golfers it's notoriously quite a wealthy crowd so forty four hundred dollars for a permanent robot cad may not be a big deal to a lot of these players at the end the even if you had to get a new one every two years this wouldn't be a big deal for a large number of golfers yeah exactly and for more headlines like that you can subscribe to the show and we'll have more for you tomorrow but right now we're gonna get to talking about taco bell so mark can you talk to me a bit about the fast food landscape and where taco bell falls into that line yes so the fast food landscape as we've covered on here you know occasionally right it's generally not going that well mcdonald's particularly during inflation has seen some problems with sales they've had lower income customers who have been among their most devoted customers not go there as often yep same with wendy's yeah you look around the landscape elsewhere pizza hut has not been doing well frankly they've been in not terminal decline but they've been in decline for you know the last couple of decades it's just not a great time to be in fast food and then when you look at of course you know casual sit down restaurants there's been some good signs you know as we talked about on here last week yeah with apple beans but that's also been tough but taco bell as bloomberg pointed out there was a really good story by dana shank that kinda just was like what's taco bell doing so well and the answer is like a lot of stuff yeah so what is that secret sauce that taco bell has that maybe a lot of these other fast food and casual dining companies haven't been able to hit because yeah we've been talking for weeks about places like mcdonald's freaking out that they're repel their usual customers from high prices so they're trying to give value meals taco bell arguably perhaps by our own definition maybe not even the ta fast food on the market but what kind of separates them from these others in their business strategy i think like the first thing before the strategies they have a kind of c spot where they're like the only really big fast food mexican food brand so that gives them an advantage i think over like mcdonald's wendy's burger king etcetera have to fight amongst each other but i think of the business approach though he's quite different than than the rest of their peers regardless of what like the genre of food is is that they have what i would describe is like a maximal approach mh they're just trying everything they're going for things that aren't even in mexican food anymore yeah right trying to sell it whereas like a lot of other places have tried to either simplify maybe they'll bring back old things you know mcdonald's they'll just like they t out the mcrib or you know they just brought back their mc crispy strips they they aren't really like experimenting and just throwing things out there and seeing what works yeah and i think that is really really appealing to young consumers yeah that's a great point taco bell is doing a lot of spit bowling has been for a long time i'm even outside of just like the food experimentation they've done like all these crazy events like they had a taco bell retirement home where like gen z millennial types could go and like live like they're at a retirement home for like a day and they just do all this weird stuff and they seem to have a very strong brand identity just for the weird and just viral moments and in terms of the food they've just been putting out new innovations all the time comparatively to the other fast food chains like even if i haven't dine at a taco bell for the last two years i know that they put out a big c it yeah i know this i know this information because it's everywhere and they get their stuff out there they make some really wild decisions some of them take off some of them don't and they hit they definitely get distributed from social media and people go for sure and you know dina shank and that bloomberg story was you know interviewing some of the kinda c suite people with taco bell and they were pointing out their goal you over the last couple years is to have something new like every four to five weeks wow this year in march the chief marketing officer for taco bell said that they wanted to do every two weeks and you know the cheese that you mentioned but it's not just that like i was just trying to look up to see if could even find the extensive list of what they've actually had that's new and it's really hard to find all of them in one place because there's just so many there are they've also had recently the cooler ranch doritos taco mh they've have had a new sauce you know that they've worked with like a brooklyn brand called bush kitchen on mh chris beef heat is chile burrito i mean they're doing everything they're really and obviously not all of them perhaps even very few of them are going to stick but i think in some ways that doesn't matter people are just like this is new and it's fun and people's attention spade are short and it works they also haven't really shi away from doing collaborations i've noticed in the past few years comparatively to a couple others and that's not even like celebrity ones that's with other brands like the big c for one big c at crunch trap kinda combo there they did a tropical punch rockstar energy ref that's a exclusive to taco bell same thing with like the mountain dub baja blast that was exclusive to taco bell for however long so they're trying to develop these things that you could only get at this one establishment versus a lot of these other companies even in their own portfolio they're obviously under yum brands which houses kfc and pizza hut and those brands have yet to even take on this sort of model of just trying and stuff and seeing what sticks really yeah and that's a really good point because taco bell has been like the savior of yum brands for so long like as i mentioned earlier pizza hut has in general been kind of a lag and kfc has been up and down what's kind of funny about pizza hut is that in the nineties they were known for experimentation like that was pizza hut thing is like every six months they'd have some wacky new kind of pizza and stuffed crust which is now just a traditional mainstream pizza that was a wacky invention right in the mid nineties and they had like the edge they had the sicilian pizza of the big foot they kept on coming with these things and they started to get weird mh but people didn't mind they'd still try them and that's when pizza hut was growing and when they were kind of at their peak at think and they've gotten away from that and taco bell you know they're showing the way they might have an advantage because you know they don't have as natural of a competitor as pizza hut or mcdonald's stuff sure but still you gotta wonder why other people aren't trying the same thing yeah and i think taco bell has another advantage in that their marketing it just has worked you know the live moss people enjoy that kind of branding and the whole fourth meal thing which has now been around for twenty five or so years i think it's just like you identify taco bell with a meal yes we when a very particular meal whereas like mcdonald's you're just like okay am i gonna go there i don't know like it doesn't have like any definitive kind of quality to it right exactly wanna bring back something you said earlier about the competition because the real closest competitor cited in this bloomberg article that taco bell has theoretically used chipotle which is in a completely different stratosphere price wise and also like what the place looks like and everything like that so really on the fast food front taco bell in the like mexican adjacent food category is pretty un unchanged do you have del taco some other kinds like that but they're not really all over the us not yet at least so they've really found this pocket really expanded on it and the brand isn't necessarily like a legacy precious brand like i feel like a kfc would be like if they don't do fried chicken a kfc what are they doing and taco bell they kinda have free reign over here they can put like i don't know fried chicken in a taco and then make it a crunch trap would i would like some baja blast sauce on it or something and it'll it'll sell i'm sure it it will absolutely sell i mean they just have to keep some version of a taco on their menu and they're good to go and that's a really easy thing to do doritos lo taco and there you go like that all you need to be taco bell i also say this taco bell they need to bring back the f burrito it's been gone since two thousand twenty that's my favorite item bring it back that's all i'll set i've used to have the fried burrito that was really good i was a big double xl crunch trap supreme person looks like it actually does in the photos instead of the regular crunch trap that is a very sad line of minced beef alright that'll do it for us today thanks for tuning in to the hustle daily show for a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter you you're not subscribe go sign up the hustle dot c slash email and follow us on instagram at the hustle daily to see tomorrow look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you

good morning everybody today's monday august twenty fifth i'm john w here with the founder of launch live now taylor craig and this is the hustle daily show the future of content creation might not be about going viral on tiktok the path to success for brands could be to build authentic communities through professional live streaming but the live streaming market exploding from eighty seven billion dollars to a projected six hundred and five billion dollars by twenty thirty three founder of launch live now taylor craig is here to talk to us about how streaming can change the game we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumble visit hubspot dot com starting us off today with some frightening news two harvard dropout outs who made headlines last year for their instant smart glasses project are back with more unsettling work but this time they wanna get paid their startup halo unveiled always on ai powered glasses halo x that'll listen twenty four seven and transcribe every conversation that you're in the two hundred and forty nine dollar device which they say will provide its users infinite memory notably does not have a recording indicator light i'm sure that'll go over well next google reportedly won a six year over ten billion dollar cloud contract with meta though the two are often competitors meta needs cloud and structure and has made deals to use amazon web services and microsoft azure azure in the past and speaking of meta mark zuckerberg wallet is gonna get some relief the company's lavish spending spree on ai talent is over for now its ai division fresh off hiring over fifty people some of whom are rumored to have nine figure pay packages is now under a hiring freeze and that's per wall street journal and finally here field ai raised four hundred and five million dollars to fulfill its mission which as its ceo told tech crunch is to build a single robot brain the not so sci f sounding version of this is it'll develop the models that help robots of all stripes learn how to adapt to new environments we covered that a little bit on friday too and for more headlines like that you can subscribe to the show and we'll have more updates for you tomorrow but in the meantime we're gonna have on taylor craig to talk all about the industry of live streaming and how it is exploding let's get into it i wanted to definitely dive in with you today about the live streaming economy used work at cnbc you kinda had a life and news before you transition to the live streaming space what convinced you that the future of media is about live streaming and not really the traditional networks my first hint about the demise of cable was doing i had my first job in new york and one of my first meetings was with the president of a major network and he's just like we're fighting for our lives years guys we gotta do this we gotta do that i'm like i'm twenty four like what do you mean fighting for your life i'm i'm trying to grow but yeah you know it sort of stayed into the network thing was a producer most recently was at cnbc and at last call i was brought on to launch that show with brian sullivan unfortunately the seven pm time slot did not work out well but also that was indicative of some larger struggles in the cable industry and there was sort of a crossroads where i was like alright am i gonna rush off to a new network gig or we gonna look for something new i talked to smart people and i just couldn't look away from all of these the social media platforms just look at your screen how hard they're pushing their users to live viewership how yeah like a big red banner at the top and that's because it's the most engaged audience metric available it is the most engaged user and it's very valuable yeah in your perspective what's kind of driving the growth of the streaming industry and where do you see the biggest opportunities for anybody to kinda get into it right now know i love this question i think the biggest driver and i do everything compare and contrast with tv and sort of what made tv successful because obviously there's something innate in us that led us to that breaking that fourth wall we do this at launch live now where we pull up comments in real time and we can show an audience interacting with the host and they they ask a question they ask about pal they ask about a random stock and our host can sit there and just be like oh yeah let me call out this username it can be a guy in idaho on his couch but he just changed the trajectory of that show that he's consuming and i think breaking that fourth wall that's putting the power out of like the anchor desk and putting it into people's living rooms and that's how you build community and to your second question about how do you break through i think you know starting with a decent social following is definitely extremely helpful but brands can be built communities can be built through live streaming and it's all about engaging with your audience and that's the biggest thing it's just you have to have some back and forth you have to make them feel like they're a part of the show and that's where communities are built going back to something that you said which i really liked which is bringing kind of this production process to somebody's living room because a lot of creators are streaming from their bedrooms rooms their living rooms kinda of wherever how big do you think the demand is for professional production services because you know in my experience a lot of brands on these live streaming platforms have tried to really blow it out maybe to not that much success yet but i think that might be growing over time but what do you think a creator needs to do right now to have that success on a streaming platform as a brand or as an individual i always think higher production will win out right now i think we're in a stage where people are valuing authenticity and they wanna just see somebody like they can relate to talk on camera when you think about the bigger brands and the brands that are like launching and into with some lukewarm success i think as a macro trend there's a little bit of degradation of brand loyalty and that sort of being funneled into more individual creator loyalty so i think if you just are a unique voice and you really have a message and you have something to say and you continue to interact with your audience that you can succeed in this environment and as far as like actionable like things i would do ob is this free software i would go ahead and use that and start working with it and i don't feel like it's being used to its full potential you know we have a company that's built around it and we essentially design tv quality streams through it i think it could be leveled up in a very significant way so software like that just piece them together use a little bit of all your muscle little bit of design a little bit of production a little bit of creativity in writing and you'll be able to put something really nice you know ob i've worked within in the past and it's great software it's free which is amazing democrat streaming but with your company launched live now you sim cast you do like youtube twitch x how critical is it for brands and creators to sim cast to everything at the same time sim casting to youtube twitch and tiktok for example sometimes can be a bit of a chore so what do you recommend well you know there's a tool called rest stream and it's very useful from our studio here in brooklyn we're putting out one feed and it's going out to all these different platforms and it might be a little bit of a chore but i think it's totally worth it because it's the age old adage right you meet the people where they are you meet your audience where they are if i asked my grandfather what twitch was his eyes would glaze over right people are in particular places and i also wouldn't discriminate against particular platforms i would just distribute widely and you know maybe you get to a place where you realize hey you know i'm getting a lot more traction here i really wanna focus on youtube and then you start going that direction the juice is always worth the squeeze in my opinion yeah it's good to fan out you never know it's all media is right it's just like throwing stuff at the wall and see on what works and name what's and it's like oh okay like maybe your content does succeed really well on instagram vertical you're not gonna know until you try it yeah and let's talk about making that money building those communities and monetizing them what does that process look like you have an audience you gain them you find them and how do you start to monetize i'm a big believer in or non believer in monetizing through some of the traditional tools on youtube and some other platforms i think that you know you'll get pennies on the dollar right now we're not an ad agency maybe in the future we're gonna start pairing some shows with ad partners something you can do with live that you can't do with podcasting and things that you can have a qr code live on screen people can scan it go to a website i just really believe an in show advertisement do that ad read live and it feels authentic you get people going to this landing page you'll get way more value out of that than you would from a platform kicking your sense here and there you have about almost seven and a half million streamers across twitch how do you recommend somebody get started if they themselves want to be a streamer or a brand get started which i think is an even more unique case you know a lot of lessons can be learned from tv right and like what made tv so successful there's variety shows or or the news shows guests collaborating bring on people get other people share fan bases the podcasting community is a great community to be a part of as well share audiences and share each other with each i think that there's a huge missed opportunity when people are just in their room and they broadcast and they have something really funny to say but they're not collaborating with other creators so figure out a way to bring people in seamlessly it's an old piece of advice but bring on guests high profile names the bigger the guests the better that reach is gonna be yeah that makes a lot of sense and you know we've talked today a ton about tv in the kind of the relationship between the early days of cable and now the kind of early stage of streaming looking ahead how do you see live streaming evolving beyond just entertainment because it feel like right now it's a bit of an entertainment medium gaming is really popular talk shows are really popular what role do you think play in everything from like education to commerce to building a personal brand in the future oh oh well massive i'm one of the first people to come out and say i think live streaming is gonna be the new tv we essentially what we do is we're running a show with a director and a show runner right so i'm the producer i have a technical director that's switching between scenes we're checking in multiple guests we're calling out banners video we wanna show all these different aspects i think it just gets way more professional and there's just this overall learned thing from tv and also things we don't wanna take from tv keep it new keep it fresh but there's still a lot of value in having multiple people run the show and not just the host sitting there over time i think creators will build into that that's why our company has become so successful is because we go for those people that were former tv they already have a bit of a social media following once you can get to that point i feel like that's a that's a really huge turning point for leveling up and reaching new audiences that are scrolling past you and they're like well what's this they tuned now yeah totally and last thing i wanted to ask today was about just the business in general like how has it been going what are your plans for the future you said you were considering expanding to kind of an agency to feel the ad proposals and what not where do you see the business going from here i appreciate you asking and right now the business is extremely healthy we're cash flow positive we bootstrap the whole thing haven't taken a single dollar from an investor took a couple from nbc after they laid me off so thank you for that and yeah we're focused on production right now ad stuff will come all these other avenues of revenue will come but right now we're focused on launching shows we want very smart people to launch shows we can get you up and running for like a couple thousand dollars which is insane that we're able to do that we just wanna empower these individual creators and give them a production team that tv has had forever and we're just sort of empowering all of these individual creators to build those communities like we talked about right now we're running a about nearly a dozen shows and we're we're gonna be running hundreds one day so we're we're really excited to build it up to that man that's really exciting thanks taylor i i appreciate you coming in sharing a bit about your business sharing a bit about the streaming landscape because i feel like it sounds like a very very intimidating thing for a lot of people so i'm happy that you're able to talk about it with such ease and yeah it's a really growing business so i there's no reason not to get into it if you're a brand or a creator we are so early we are so early get in just start just start and see where end up your show from one day to a year from then is gonna look totally different but just get started and just start putting your content out there absolutely well thank you a bunch taylor and appreciate having you on today and yeah we'll see you soon it was so great being here thanks again thank you okay that's gonna do it for us today everybody thanks for tuning in to the hustle daily show for a proud part of hubspot media our editor is robert cart and our executive producer is darren clark we've got a ton more tech business coverage in our newsletter if you're not subscribed go sign up the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you later look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we dropped the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes many guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future yourself will thank you

good morning everybody today is friday august twenty second i'm john w with maria and this is the hustle daily show sam alt just warned investors about an ai bubble while trillions warned into the sector meanwhile meta is so desperate to beat everyone to super intelligence that they're splitting their ai division into four separate teams and field ai gets a two billion dollar valuation all that today and more in our weekly ai update look get into all that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com so let's start it off through the first half of twenty twenty five nearly two thirds of all vc funding in the us went to california based companies per crunch based news new york took second place and its thirteen billion dollar haul looks pretty solid until you put it up against california's one hundred and ten billion dollar mother load that's vcs for you and next up here cracker barrel shares sank over twelve percent on thursday after the restaurant chain revealed the new logo that it says is rooted in a barrel shape but missing the man and barrel it used to have that was an iconic image that we all knew and left the logo is part of a seven hundred million dollar makeover to attract new customers but reactions have been a bit mixed and our last two headlines here are concerning lawsuits pretty juicy lawsuits so let's get started with the first one two lawsuits both filed by firm green bound oil brands are seeking millions of dollars and damages for over one million delta airlines and united airlines customers who were allegedly charged for window seats that had no windows per the complaint the airlines list all seats along a planes walls as window seats but some have a blank wall instead of a window these people were unfortunate enough to sit in front of the blank wall what a sad trip and finally the ftc is suing gym chains including la fitness for making it just really difficult to quit i've been there multiple times in order to quit this gym la fitness members must log to its website print a cancellation form and either mail it via registered or certified mail or return it in person but only between nine am and five pm oh and members who sign up at the jim's app may not have their website logins so that's even more steps let's all make this so much easier please please all the gyms out there make it easy to cancel nobody will do it anyways for more headlines like that you can subscribe to the show and we'll have more for you monday and the coming week but in the meantime let's get to our ai update of the week with our friend maria from the mind newsletter okay so we're back at it with another week of ai updates today we're talking about a bunch of different things but have you been maria i've been good how are you good yeah i've been great glad to have you back this week can we start off with just something that you found this past week in ai that interested you oh yeah so i don't know people have heard of you and go and like the fact that they wanted to go you know fully ai and stuff so they've been having a bit of an ai identity crisis their ceo basically announced they're obviously going ai first u meaning ai is gonna influence hiring promotions and everything in between and the internet immediately freaked out people thought you was about to fire everyone and replace with robots yeah it's pretty everyone freaked out including myself because i like i mean obviously i like them i just don't want anyone to be fired but i'm appreciate it wasn't the case so it blew up so badly they went radio silent on social media for a while which is that's right while because j lives off being chaotic online but obviously there's a bit of a plot twist with this despite older drama their revenues were up forty one percent and their profits are at a record high and the stock jumped like nearly nineteen percent so wow they try to go obviously ai everyone panicked but the money still money it's still coming much still coming in and that's a great point because they had such like a big falling out with their audience but only on social media but it seems that the app usage has only increased their profits have only increased so this change maybe help them in a lot of other ways that weren't social media because they're obviously seen as a big social media titan or one of the brands that does very very well yeah on public facing work so i mean the fact that their revenue is going up it means maybe either people stop caring after a week which could have happened or maybe it just didn't even matter if they cared or not so maybe yeah yeah they're at the same level as ryan aaron ryan is insane on social media so yeah was yeah i love ryan social media there's same surveys and go to for whenever you gotta travel within europe and let's move on to some of the bigger players in the ai space of course so this week i think the big headline that came up for everybody was that sam alt warned of an ai bubble meaning investors are just really over excited about ai and pouring too much money into it and may not get their investment back do you find this to be true with like the trillions of dollars going into ai program seemingly right now i mean calling it an ai bubble while also planning to spend ga gazillion on data centers is a bit of a it's wild yes pic lane bro like just pick lane but honestly he's kind of right and wrong at the same time there is an absolute hype and like sometimes startups are getting billion dollar valuation with zero revenue but big tech isn't exactly bluff here so microsoft dropped if i'm not mistaken eighty billion dollars and met us like at seventy two billion dollars well open ai i just raised eight point three billion dollars and it's about to sell another six billion in shares so it feels on the frothy side but there's real money real infrastructure and a lot of long term place behind it was so early but i think in it too so not game over in my opinion so but yeah ai bubble while spending a lot of money it's not you know calm down yeah yeah i mean there there is a lot of money being poured into it obviously and we'll get to meta in a second but yeah microsoft apple all these big companies are really really just like pouring a ton of money into it but there's also on unlike the smaller level of just investors just putting money in upcoming ai companies and kind of seeing their valuation go up and saying like well is that inflated which we'll get to that conversation later again but yeah all of that around brings me to say i get his point actually at the place that he's at maybe he wants people to invest more but i think overall there is a give and take to it well yeah duh i mean this is how the world works but obviously ai bubble is a huge deal yes everyone's talking about it totally and now getting to meta getting to mark zuckerberg more specifically meta is shaking things up again on tuesday this week meta announced internally that it's gonna be splitting up its ai division so this huge ai division that they've built up and that mark zuckerberg has been spending billions of dollars on they're going to split it up into four different groups and the move is aimed at kind of better organizing meta so we can get to their goal of super intelligence more quickly what do you think just at the core of it of the speed and the funds being put into this and the re org and kinda everything around this situation how is it going to net out and will they reach this vague super intelligence that they're trying to reach for you know the saying it's not a face mom it's a life you know that kind of u this is meta right now i swear i think ever since zuckerberg did the whole glow up this has been happening mh so he just split the ai division to four squads you said one for research one for products and one for infrastructure and one literally chasing super intelligence like they're building something way smarter than us so you know it sounds like no big deal to them for us huge deal but they've put billions into this like they poached open ai and google researchers with like wild nine figure deals scraping their last big model which is called be recipes and mh and starting from scratch they're also a lot of internal drama because of some of the og med ai folks they're not vi with the new hires is and like i think everyone's fighting with everyone but bottom line met us throwing seventy two billion dollars at this trying to catch up with open ai and google right now it feels like organized chaos ambitious a bit of on the ambitious side but a bit of on the expensive side as well yeah and the mix of like a bit of a messi i think it's very z bedding the house mh but i'm not really surprised because he's done this before like he has like a pattern for sure i think on that point when he sees something that's like oh this is definitely the future he has no problem shifting everything in the company towards that future and it seems like that's what's been happening and i'm just excited to see the result of it what it's gonna be if we're gonna get more ai products for meta or we're gonna get something else like a completely new platform just interested to see which way it manifests going forward for like consumers a hundred percent i think everyone's in the ai arms race and like nobody wants sibling twice and better alone is throwing a lot of money with everything so it's like silicon valley version of f1 so yeah we're just kinda have to wait to see what he's gonna be up to what the angle goal is this isn't just about like keeping up i think he's trying to leap frog open ai and google before they lock the market so let's just see what he's up to yeah right he's trying to beat them to the punch yeah yeah exactly to move on to something else we talked about this briefly earlier other smaller ai companies or getting kind of beef up here and let's talk about field field ai hit a two billion dollar valuation the company is backed by both nvidia and bill gates some big players what does this company in particular do and how do you see them shaking things up if at all i think field their eyes is basically teaching robots to think on their feet which it sounds so futuristic but i love it so instead of spending one's coding for every little environment these wallets can just ada adapt that's why nvidia bezos and bill gates are throwing money at them and they've hit a two billion dollar valuation in only two years which is wild if they can pull this off it's not just making robots smarter they're making them scalable so think of it on like giving every robot a plug and play brain that's the kind of shift that quietly changes entire industries so you're probably going to see them everywhere if this works out yeah i mean if they can learn on the fly if they're able you know be in jobs or be at your home and be able to pick up things and change things then that is kinda one step closer to our favorite robot reality which is friends that can help you with things but i just want someone to make me i soy latte in the morning all all i want i wake up and i wanted to be ready people keep talking about these robots like oh yeah you know it can move these packages at the amazon warehouse i could like to do all these things like it just make it wash my dishes that's all i really need we've seen this kind of cartoon during cartoon network era oh oh the jets yes this is what it is this is exactly where we're living and like yeah if you could look back it's happening now also wow it's happening right now and for the robot uprising it is happening right now i i appreciate the robots i want them to take that on record by the way i just want someone to make me copy thank you yeah please please well thank you so much b for joining us today pleasure to have you on again this week and we'll see you next time see you next time see you alright that'll do it for us today thanks for tuning into the hustle daily show where a proud part of hubspot media our editor is robert hart and our executive producer is darren clark we got a lot more tech business coverage in our newsletter if you're not subscribed go get signed up with the hustle dot c slash email and follow us on instagram at the hustle daily we'll catch you later here's what blows my mind most people are sitting around waiting for their boss to give them a raise while millionaires are building income streams in their spare time entrepreneur and creator marina mcgill c crack the code on this she built more than ten income streams that now pull in over one hundred thousand dollars a month she shared the secret sauce with our team so now we're sharing it with you exactly how she did it this guy gives you practical step by step strategies you can actually implement so just pick just one income stream from her guide and watch what happens stop at doing right now and grab it in the show notes six months from now and you'll be glad you did

good morning everybody today is thursday august twenty first i'm john w miguel with mark dent and this is the hustle daily show la creator pop mart just reported that the ugly cute toy from beijing will pull in over four billion dollars of revenue this year that sounds pretty insane but sales for the doll have been monstrous in the first half of twenty twenty five and it's truly the biggest product trend gh so to what can the creators attribute le viral and how is this little guy bringing in billions we'll get to that and the biggest headlines in business and tech right after this hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement and double the content creation wanna move fast like tumblr visit hubspot dot com so starting us off in the air alaska airlines is set to roll out elon musk's star link service aboard its flight star link wifi will be free for all loyalty members and is expected to be fully operational in twenty twenty seven so no more pertaining to be offline on planes anymore we all gotta be connected next up here target officially has a new ceo his name is michael fide and he's the company's current chief operating officer and he's gonna take the helm from the eleven year veteran brian cornell he's got a lot of work to do though target stock is down sixty four percent over four years and sales have been slump for a while now mark what do you make of this change well he has a lot of work to do just after today because as soon as his hiring was announced the stock fell by about ten percent on wednesday morning it recovered a bit in in the afternoon so it didn't lose ten percent over the whole day but this just wasn't really welcomed with open arms by wall street investors yeah to put it mildly and i i think that's because fed fidelity has been at target he was a veteran there i think for a couple decades he kind of rose through the company that had numerous roles the issue with target over these last four years is that people think it sort of lost its magic the features that used to separate it from like say walmart or other kind of similar stores that it doesn't quite have them anymore and they were really hoping for somebody new to kinda come in with fresh eyes fresh ideas or whatever who knows maybe that will be the case but first reactions would suggest that people don't think it will be yeah i mean it seems like the investors are really hoping for somebody outside the company to come in and kinda shake things up to a rockstar star ceo kind of thing and resurrect the company but yeah it doesn't seem like target itself wants to do that i mean this guy has as you said been there for a long time so he knows the company's ins and outs so i mean he could be the guy to turn things around and restore their former glory but it is a bit difficult if you're these investors and he wants somebody completely new in there to kinda change the ship but whatever we'll see how it turns out i'm sure they'll try things and we'll see if they can compete with the walmart and the she ends of the world after this and and target i mean has already predicted this year that they're not gonna have like increasing sales like yeah it it's probably not gonna be a great year for the rest of the year for them no and there's just so many reasons why there's been the liberal sort of boycott over target kind of is issuing it's d yeah and then obviously in prior years there was more of a conservative boycott so they've been facing it from all kind of different forces and a lot of people are just complaining the store just you know they're just not like as tidy as they used to be there's just so many different battles i think for them to fight sure and some more retail news we can move on to urban outfitters urban outfitters and chipotle limited edition a little extra dorm decor line is available right now it includes a twenty nine dollar welcome mat that reads leave my chipotle here and a fifty nine dollar lamps shaped like a bag of chips so this kind of collaboration between chipotle and urban outfitters marks a new partnership about student focused loyalty programs chipotle you rewards which helps call students earn points to spend more on chipotle which they can enjoy in a two hundred and ninety nine dollar bean bag chair in the color of pinto beans so what a great marriage that is in more food news the campus company and pap blue ribbon or pb are partnering on beer flavored soups across the former chunky line launched in nineteen seventy to appeal to men flavors include beer cheese with potatoes and chorizo and beef bacon and beer chili with beans it's kinda weird the beer cheese one might be interested actually and finally here building on chili whopping twenty four percent increase in same store sales apple b's has shared its own sales increase a more modest four point nine percent but it still cause for celebration it's the first time the chain sales have grown in two years and mark you and i have talked extensively about fast casual and fast dining restaurants and how we're seeing quite a downturn so it looks like apple b's is slightly on the up and up now yeah they've i think been following some of the same strategies that chili has has followed to become so relevant and so popular in the case of chili and you know one of those is they they do have something that it's not quite i think as popular or as good as you know the chili deal but you get like the burger the fries and the chips whatever the three things like ten bucks yeah but they do have something called the ultimate trio at apple beans which i think has been popular but mostly this is just a social media story it's always a social media story it it's not as though like apple bee is reinventing itself or like adding all these new great food items or something like that they've just gotten i won't use the word lucky on tiktok but the algorithm has been good to them yeah they've worked at it don't get me wrong according to marketing dive they've had this sort of new focus and new social media team kind of really make an effort at it but it is still just like everything in life kinda just comes down to okay what's gonna pop up on the algorithm and then that becomes popular yeah yeah sorry may i'm in a cynical made day i don't know not cynical i'd call it realistic because that's you know what happened to chili when they popped off it kind of a lot of their social media presence really helped them lure in younger consumers especially for the deals and apple seem to take notes on that and do it themselves i'm just waiting for fridays who i remember declared bankruptcy last year to kinda get back on track and do the same to attract people but seems like their deals are not cutting it as of yet not yet i i think there needs to be in in the same way there's been this sort of like arms race to secure the top ai minds at like meta and and all those other tech companies there needs to be an arms race to secure the top tick tiktok minds at america's fast casual chain restaurants one hundred percent steal them from dual do whatever you gotta do hey if more headlines like that you can subscribe to the show and we'll have more for you tomorrow but on the docket for today we're talking about la boo boo so mark for those who don't know what is a lab abu it's a small doll from china made in beijing and it's kind of this monstrous little cute adorable but ugly figure and it gained a lot of popularity in the past year yeah yeah it's one of those things that it's like so ugly that it's cute yeah a little kind of plush toy kinda thing that you can fit on a key chain a lot of people put them on their backpacks and anyways you know they they've been around for a little while but but they really blew up starting last year when lisa from the k pop group black pink on social media you know again everything just always goes back to that there's a theme today right so she shared images you know where she has a abu boo and you know that really kind of jump started its popularity particularly in the west like here in the united states and i mean since then pop mart the toy company that makes lab boo boo i mean their sales have just gone up an insane amount yeah it's it's kind of gross how much their sales have increased in the past year they are expecting of course pop bart to hit over four billion dollars in revenue for just twenty twenty five and profits are up four hundred percent in the first half of the year obviously you mentioned mark to started with lisa of black pink i feel like this is how many trends start nowadays a a taste maker's somebody that likes a certain thing and then all the fans start to leg we've seen like the k pop hive mine behind the bts mcdonald's meals now we're seeing them behind la and it's kinda spread out to the mainstream as well so yeah they just flying high and their stock is way up too of course yeah and to pop mart at the start of this year they had i i think twenty maybe twenty one stores in the us they're planning to expand to have closer to forty by the end of this year to just sort of give an idea of of what their growth is like just you know in in the united states and yeah you know the stocks been up profits have been up sales have been up and i think news wise this week is that pop mart announced these new mini la boo dolls and they sort of have this plan to really kind of keep expanding and growing they're investing more into all of this and while of course they've been extremely successful over the last year or so there is some doubt about you know how smart it is to just be really pushing in too much investments and given that these things tend not to last for too long yeah no you mentioned kind of an outward expansion that they're having in the us and internationally of course and yeah that that is definitely a bet to place because things are exploding now and sales are exploding now but we have seen over the course of all of history that when a product is very popular it often does not stay that way and things change over time i mean maybe they could find special miracle like a stanley cup which is still quite popular but maybe not as much as it was two years ago in part because it's company swag maybe they need to go that route yeah they gonna do the company the hustle le probably gonna get yeah next year looking forward to that but yeah don't they've really built this empire on a few things and one of them is the randomness of getting a lab you can't buy an outright lab like the type that you want you get what they call it a blind box that you just kinda get what you get so it's got that collectible variety to it it really just has that to a t so as long as they could keep that up they will still be making money but it'll likely whittle down to a certain group of people being very very invested in it too for a very very long time and this is the kind of their mainstream moment currently for sure and in the obvious kind of analogy here as beanie babies when you think of like a stuffed animal yeah that was extremely popular this was more in like the late nineties and with them as well it it wasn't quite as random like like you mentioned where it's like a mystery box every time you buy a la boo but there it would be maybe there'd be something in the newspaper or you'd hear from your friends or something like that there was gonna be a like a beanie baby drop you know at the local hallmark or whatever store and and you never really quite knew which beanie babies would be there and and so you'd go and so very similar in that regard and and actually some numbers that i was looking up because i was curious to kinda compare them is that at the height of the beanie baby craze in ninety nine tie the parent company for beanie babies its annual sales were about one billion which would be about two billion adjusted for inflation today so we're talking something with pop mart expecting four billion double the popularity of beanie babies wow from back then also of note you know the whole thing with beanie babies was that the resale market was huge it more or less created ebay or at least allowed ebay to thrive the fact that beanie babies were so popular on there mh stock x right now according to their numbers from forbes the average resale for a la was at one hundred twenty one dollars for the first six months this year that's about four times the list price for a la boo so well they're doing quite well on the resale market as well i think you know one thing that ended up sinking beanie babies more than just the fact that people kinda got tired of them was that there was this kind of fake scarcity i think that people realized that was happening with beanie babies they weren't as scarce as like everybody thought they were and so therefore people were like oh wait are these all that cool and should i really be paying like three hundred dollars on ebay for one and so i don't know i wonder if a lot boo will end up you know facing any of those same pressures i don't know yeah it makes sense i could also draw comparisons to another like super popular collectible toy in in the pop vinyl yeah that's been a thing for a quite a while and they are still popular once again among kind of more niche communities but essentially they've left their mainstream moment in the past so i guess the real question is with lab if they can continue their momentum and find that category and have those consumers stick with them through this ebb and flow because i'm sure this year might be their biggest i could be wrong next year could be even bigger but there will be a drop off at some point yeah exactly that's that really good point is just really finding those group of die hard that can still be fans years into the future i feel like beanie babies had that a little bit when i think of some of the other big kind of toy trends it's kinda like you know fur i don't think so i there's not a not a whole lot of fur collectors i think that made it into the twenty first century for instance yeah yeah poor fur poor one out for the fur alright that's gonna do it for us today thanks for tuning into the hustle daily show we're a proud part of hubspot media our editor today is robert hart and our executive producer is darren clark we've got a lot more tech business coverage in our newsletter if you're not subscribed go sign up with the hustle c slash email and follow us on instagram at the hustle daily we'll catch it off look i'm gonna be straight with you everybody's talking about ai but most people are just playing around with chat instead of actually making money from it that's why we drop the ultimate crash course to create your own ai side hustle in seven days we're talking real frameworks and strategies from the pros like the founder of the hustle sam par it includes mini guides templates the whole nine yard stuff that takes years to figure out condensed into one week stop what you're doing right now and grab it in the show notes your future self will thank you