W. Chan Kim and Renee Mauborgne

http://www.blueoceanstrategy.com

W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair professor of strategy and international management at INSEAD, France. Renee Mauborgne is the INSEAD distinguished fellow and a professor of strategy at INSEAD. She is also codirector of the INSEAD Blue Ocean Strategy Institute.

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