You just crushed a demo, you’re making good progress toward quota, and you’re ready to get on your next call and crush it, too.
But 10 minutes after the prospect is supposed to join the meeting, they still haven’t shown up. You’ve been no-showed.
Having a prospect flake isn’t just annoying -- it’s also a big waste of time. Every second you spend twiddling your thumbs is a second you could have used to email a hot lead, follow up with a buyer who’s gone dark, or give a demo to someone who’s more interested.
Many experts recommend calling early to get in touch with decision makers before the gatekeeper shows up or while your contact is still relatively available. This advice still holds true for unscheduled calls -- i.e., calls your prospects aren’t expecting.
However, if you’re scheduling a call or meeting, the crucial window is 2 to 5 p.m. Roughly 15.9% to 14.7% of calls in this time period lead to no-shows.