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Written by David Ly Khim
The misery that comes with bad timing is the bane of my existence.
Timing is everything and poor timing rarely has good results.
If there’s one thing I’ve learned from emailing people all the time, it’s that this rule of timing applies so strongly to sending emails that we had to break the timing down with data.
The timing of an email can be the difference between closing a six-figure deal or losing your email in a digital black hole somewhere far, far away in the galaxy of the internet.
We’ve all been there.
Some days, you send a prospecting email and get a response back within a minute. Joy!
Other days, you send an important, time-sensitive email and wait three days. No response. Annoyance.
And because of that, a decision can’t be made, a project can’t move forward, a deal might be lost. Frustrated, you follow up and wait three more days. Still no response.
All you can really do at this point is have an internal monologue of anger: “@#$%! Why aren’t you responding to my important emails!? Don’t you get that they’re important!?”
This is why we pulled data from over 20 million emails sent over a 10 month period to find out when most people opened their emails during a regular business week and what email activity looks like during the holidays.
You'll be surprised by other insights we uncovered from the rest of the data.
So while we can’t coach you on timing jokes better or how to avoid traffic, we can help you improve your chances of getting your email opened and responded to so you can book meetings and close deals.
Originally published Dec 1, 2015 8:00:00 AM, updated June 11 2021
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