The best advertising for any company is current customers raving about their product to friends. 

In fact, studies have revealed that 65% of a company’s new business comes from referrals, and customers are 4x more likely to buy after a friend suggests a product. But how do companies influence their current customers to recruit prospective customers?

Gaining more evangelists starts with understanding the customer lifecycle. The following infographic from Nimble walks readers through the four stages of the lifecycle and how to take strangers to prospects to customers to evangelists.

Do you need more customers singing your company’s praises? It starts by honing in the process every customer goes through.


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Originally published Jan 27, 2016 12:00:00 PM, updated July 28 2017


Buyer's Journey in Sales