Fall is a fantastic time of year for salespeople to reach out and reconnect with prospects. The kids are off to school, the vacations are over, the margarita mix back in the pantry, and summer is officially over. This is great news for salespeople, because it means your prospects are back in the office and ready to take your calls.
It’s also the perfect moment to hunker down for a final push before the holidays. So, how can you set your outreach emails apart from the rest of the emails crowding your prospect’s inbox?
Whether you haven’t heard from them in a while or just want to say “thanks" to a customer who signed, these nine email templates have your back better than your favorite fall sweater.
9 Fall-Inspired Sales Email Templates
1. For planners
The only thing scarier than Paranormal Activity
… is going into January without a solid plan for your [marketing, sales, recruiting, lead gen, etc.] strategy.
Have you figured out how [company] will hit its [traffic, revenue, new hire, leads] goals yet?
I can share how organizations like [customer #1] and [customer #2] achieved X and Y [relevant results]. If you’re interested, book some time on my calendar here: [Link to Meetings tool.]
Looking forward to hearing from you,
Key Takeaways: Tip your hat to the Halloween movies your prospect is probably bingeing on with this subject line. Then turn their attention to what’s actually frightening -- their lack of a plan. Once you’ve awoken their fear, they’ll be more receptive to the idea of taking a meeting.
Mentioning how you’ve successfully helped other companies in their space also helps pique interest, earn you credibility, and increase their desire to talk to you.
2. For evolving industries
Everyone’s freaking out about the foliage
Hey [prospect name],
This time of year, you can’t go five minutes without hearing about the leaves changing. (Or at least here in [location] -- not sure if it’s the same in [prospect’s town].)
But the foliage isn’t the only thing changing. There have been a lot of new developments in [industry, product type, related legislation] lately, and it seems like many people aren’t sure how to respond.
I’ve got some ideas for how [prospect’s company] can take advantage of this transformation and come out ahead. If you want to hear them, grab some time on my calendar here: [Link to Meetings tool.]
Promise I won’t make any more corny fall jokes,
Key Takeaways: Acknowledging how fanatical everyone gets when the leaves become red will make your prospect smile. Then you can smoothly segue into a more important transformation: How your prospect’s world is changing and what they can do to keep up.
3. For new customers
Wanted to shoot you a quick note to say I’m thankful you chose to work with [me, X company]. Your business means a lot, and it’s great to see your results so far. If you have any questions, concerns, or just want to talk about [mutual interest], you know where to find me.
Key Takeaways: Fall is the perfect time to let your customers know you appreciate them. Whether or not you’re hoping they’ll renew their contract soon and/or buy something else from you, the benefits of making them feel appreciated last far longer than the time it takes to spin up an email.
And if someone they know is in the market for your type of solution, this message improves the odds you’ll be on their mind.
4. For procrastinators
That neighbor who decorates for Halloween in August
… Hey, no one can accuse them of not being ready for Q4.
It might feel too early to start planning for [upcoming year], but the way you kick off in January sets the tone for the rest of the year.
As you’re thinking about goals, milestones, and the tools it will take to achieve them, I hope you’ll consider [company name]. We’ve helped businesses like [customer #1] and [customer #2] excel at [result], and I already have a few ideas about how we can help [prospect’s company].
If you’re interested in hearing what I’ve put together, you can book some time on my calendar here: [Link to Meetings tool.]
Here’s hoping your neighbor’s giant blow-up skeleton comes down as early as it went up.
Key Takeaways: Once you’ve pulled them in with your subject line, remind your prospect that fall is the time to start planning for the new year -- and this planning is too important to be left until the last minute.
Just as they’re starting to feel a little stressed, let them know you’ve already done some of the heavy lifting for them -- and tease the ideas you’ve brainstormed. They’ll be relieved you can help them begin and curious to hear what you have in mind.
5. For the Black-Friday-focused
Something scary is coming
… It’s the holidays, and I’m here to help you get ready.
Hi [prospect name],
I know businesses like [prospect’s company] rely on an all-hands-on-deck approach to the holiday season. I’d like to tell you how I can help maximize those efforts and lighten your collective load.
Companies like [company #1] and [company #2] have seen [% increase] in [relevant metric] after using [your company]. If you’re interested in learning how we can help with the heavy lifting this year, book some time on my calendar here: [Link to Meeting tool.]
Here’s to making your holiday season less like a scene from The Shining.
Key Takeaways: This template is especially effective if your ideal customer base includes marketers, retailers, or Christmas tree farms. Certain industries rely on the holiday season for a large portion of their annual budget, which makes it the busiest and most stressful time of year.
By showing you can relate to what they’re going through -- and offering concrete data on how they can benefit from hearing you out -- you’ll build rapport and immediate interest.
6. For the “Not right now, but maybe in six months"
Pumpkin spice-scented email
Hi [prospect name],
Whether you live for this sweet scent or run from it like you’re being chased by a mob of pumpkin-headed zombies, it represents the start of a new season.
It’s been awhile since we touched base, so I thought see if [goal, metric, product/service] is a priority as you’re planning for [upcoming year]. If so, I’d love to restart our conversation about how [your company] can help [prospect’s company] achieve [relevant benefit]. You can grab time on my calendar here: [Link to Meeting tool.]
Hope to connect soon,
Key Takeaways: The summer months can be brutal for salespeople. Prospects are distracted with shorter summer hours, ghost after long vacations, and are more focused on family obligations than work. If you have a few prospects who slipped away, or simply weren’t ready to buy, use fall as an excuse to get back in touch.
The pumpkin spice references keep things light and attention-grabbing, and the straightforward message makes it easy for prospects to reengage.
7. For the ghost
Missing you like the horseman misses his head
Hi [prospect name],
It’s been a while since we touched base. If [relevant benefit, metric, product/service] is still a priority for you, I’d love to discuss next steps. You can schedule some time on my calendar here: [Link to Meeting tool.]
If [your company] isn’t a good fit right now, that’s OK too. Let me know if you’d like to reconnect in the future.
Key Takeaways: If a prospect just plain ghosted you, it’s easy to get frustrated and pushy. Channel that frustration into an email that will make them laugh and get you the yes or no you need to move on.
8. For the missed meeting
No tricks -- just treats!
Hi [Prospect name],
I rang (XXX) XXX-XXXX at 2:00 PM today and got your voicemail. We planned to discuss X, Y, and Z during today’s call, so here are a few of our latest blog articles on these topics. I hope they’re as tempting as that Halloween candy you’re trying not to break into.
Link or file to piece #1
Link or file to piece #2
Link or file to piece #3
Are you free this Thursday or Friday for our call? Here’s a [Link to Meetings tool] that should make it easy to select an available time.
Look forward to connecting,
Key Takeaways: Scheduling meetings can be tricky. If a prospect misses a meeting, don’t fret. Reach out again and gauge their interest in setting up another time to chat.
This is a fantastic opportunity to provide your prospect with additional resources. They can browse the links you sent -- piquing their interest in your offer before the next meeting. The subject line keeps things light hearted, attention-grabbing, and far from accusatory. After all, who doesn’t love treats?
9. For the potential fit
Can you be-leaf it?
Hi [Prospect name],
Fall is just around the corner and it’s time to prepare for Q4. You recently expressed interest in [product name], so here’s a [case study, ebook, blog post] on [topic] you might find valuable in solving for [X goal].
When do you have time to connect this week to see if [product name] is a good fit for [prospect’s company]? My calendar is available here to book: [Link to Meetings tool]
Key Takeaways: Grab your prospect’s attention with a punny subject line. From there, speak to how you can help as they solve for their business goals. And don’t forget to include relevant case studies, blog posts, and resources -- this will ensure the interaction is valuable and amusing.
Your prospects -- like everyone -- are inundated with email. Be the bright spot in their inbox, and move your opportunities forward with these fall-inspired templates.
Originally published Sep 3, 2018 12:25:00 AM, updated September 11 2018