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7 Fall-Inspired Email Templates Your Prospects Will Love More Than PSLs

For salespeople, fall is a time to take stock, reconnect with prospects who ghosted in the summer, and push hard before the holiday lull. The best way to dive in? With seven fall-inspired email templates guaranteed to jumpstart your autumn outreach. By keeping them short, clever, and seasonal, these emails will stand out in your prospect’s inbox.

So whether you haven’t heard from them in a while or just want to say “thanks" to a customer who signed, these templates have your back better than your favorite fall sweater.

7 Fall-Inspired Sales Email Templates

1) For planners

Key Takeaways: Tip your hat to the Halloween movies your prospect is probably bingeing on with this subject line. Then turn their attention to what’s actually frightening -- their lack of a plan. Once you’ve awoken their fear, they’ll be more receptive to the idea of taking a meeting.

Mentioning how you’ve successfully helped other companies in their space also helps pique interest, earn you credibility, and increase their desire to talk to you.

2) For evolving industries

Key Takeaways: Acknowledging how fanatical everyone gets when the leaves become red will make your prospect smile. Then you can smoothly segue into a more important transformation: How your prospect’s world is changing and what they can do to keep up.

3) For new customers

Key Takeaways: Fall is the perfect time to let your customers know you appreciate them. Whether or not you’re hoping they’ll renew their contract soon and/or buy something else from you, the benefits of making them feel appreciated last far longer than the time it takes to spin up an email.

And if someone they know is in the market for your type of solution, this message improves the odds you’ll be on their mind.

4) For procrastinators

Key Takeaways: Once you’ve pulled them in with your subject line, remind your prospect that fall is the time to start planning for the new year -- and this planning is too important to be left until the last minute.

Just as they’re starting to feel a little stressed, let them know you’ve already done some of the heavy lifting for them -- and tease the ideas you’ve brainstormed. They’ll be relieved you can help them begin and curious to hear what you have in mind.

5) For the Black-Friday-focused

Key Takeaways: This template is especially effective if your ideal customer base includes marketers, retailers, or Christmas tree farms. Certain industries rely on the holiday season for a large portion of their annual budget, which makes it the busiest and most stressful time of year.

By showing you can relate to what they’re going through -- and offering concrete data on how they can benefit from hearing you out -- you’ll build rapport and immediate interest.

6) For the “Not right now, but maybe in six months"

Key Takeaways: The summer months can be brutal for salespeople. Prospects are distracted with shorter summer hours, ghost after long vacations, and are more focused on family obligations than work. If you have a few prospects who slipped away, or simply weren’t ready to buy, use fall as an excuse to get back in touch.

The pumpkin spice references keep things light and attention-grabbing, and the straightforward message makes it easy for prospects to reengage.

7) For the ghost

Key Takeaways: If a prospect just plain ghosted you, it’s easy to get frustrated and pushy. Channel that frustration into an email that will make them laugh and get you the yes or no you need to move on.

Your prospects -- like everyone -- are inundated with email. Be the bright spot in their inbox, and move your opportunities forward with these fall-inspired templates.

HubSpot CRM

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