Have you ever written an email but didn't want to send it immediately?

I don't know about you, but this is a normal occurrence for me. I've created email drafts and let them sit in my Drafts folder in Gmail, patiently waiting to send them so they reach my contacts' inboxes at just the right moment.

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Does this sound like you too?

Well, if not, here are a few more reasons you might want to delay sending an email.

  • You want the email to arrive in your prospect's inbox at the best time for them.
  • The person you're emailing lives in a different time zone.
  • You're working late and you want the email to arrive in the morning.

No matter the reason, having the flexibility to schedule emails so they send at the ideal time is a luxury, especially since email providers, like Gmail, lack this functionality. This is where the HubSpot Sales saves the day.

This free email scheduling tool allows you to schedule emails to send later in Gmail. Plus, you can preview or cancel the email before it sends if you need to make any last-minute changes. Sales automation like this can speed up your email sending processes, make you more efficient, and free up your time.

So, how can this tool work for you exactly?

1. Add the HubSpot Sales Google Chrome extension.

Navigate to the chrome web store and click the Add to Chrome button. You'll be prompted to log in.

2. Open up Gmail.

Once you're logged in, open up your Gmail inbox. You should see a HubSpot icon in the top, right-hand corner of the inbox. Click the icon and click the Turn on button.

3. Connect your inbox.

Click the Connect inbox button and follow the on-screen instructions. With the HubSpot tools turned on, now, you're ready to start writing and scheduling emails.

4. Click the Compose button.

Create a new email by clicking the Compose button. This will create a brand new email draft for you to work with.

Next, fill out the email details: To, Subject, and the content of your email. (If you're reaching out to a prospecting email, check out these prospecting email templates for inspiration.)

5. Click the clock icon.

Click the clock icon next to the Send button and select one of the following options:

  • Tomorrow: This allows you to send the email tomorrow. Click the dropdown menu to select the recipient's timezone.
  • Custom: Choose a specific date and time for your email to send.
  • Best time to send or Best time to send this week: These "best time to send" features are available with Sales Hub Professional or Enterprise only. The tool suggests times to schedule your email so it will have a higher likelihood of opens, clicks, and replies based on the recipient's prior email engagement.

6. Click the Schedule button.

Once you've selected a time to send your post, click the orange Schedule button.

Once the email is scheduled, it will appear in the Scheduled Mail folder.

When you click on the folder, you'll be brought to a Scheduled emails outbox where you can see all your scheduled emails. From this page, you can either preview your email or delete it.

If the email preview looks good to go, your email is all set to send out at your desired time.

By scheduling emails, you'll ensure that your message makes it to the top of your prospects' inboxes and reaching them at times it's convenient for them. Looking for more? Check out the steps to create canned response Gmail templates next.

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Originally published Apr 5, 2019 7:30:00 AM, updated July 12 2019


Sales Automation