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July 16, 2014 // 8:30 AM

Mass Email Is Dead, Try This Modern Strategy Instead [SlideShare]

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They say the first step to recovery is admittance. So, here goes.

Hi my name is John Sherer. And I spam my prospects.

Well, not anymore - but I used to.

Now I know I shouldn't. Technically we all know we shouldn't. But for some reason, we still do it. 

Unfortunately, I didn't stop mass email marketing until it stopped working. And at that point, it's too late and you're left with no money.  

So today I'd like to share the evolution of my email prospecting strategy, and how it went from old school robotic to modern and strategic, with a series of different email templates.

Click through this SlideShare to see it all ...

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