I hate to break it to you, but having a great product or service alone is not enough to succeed in today’s marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. That’s where sales enablement platforms help.
I’ve worked with businesses that spend thousands on software that sales teams end up barely using. Other tools? They become an indispensable part of the workflow — automating tedious tasks, surfacing key insights, and helping reps hit quota.
If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. These tools help teams work better, close more sales, and make more money. Let’s get started!
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Table of Contents
- What is a sales enablement platform?
- What do sales enablement platforms do?
- Revenue Enablement vs. Sales Enablement
- 5 Best Sales Enablement Platforms
- My Favorite Picks for Sales Enablement
What is a sales enablement platform?
A sales enablement platform is a tool that helps sales teams close deals faster. It gives them the content, training, data, and automation they need to do their jobs better. The goal is to make selling easier by reducing extra work and making sure sales reps have the best information.
According to HubSpot’s Sales Trends report, 52% of sales pros use sales enablement content and 79% of them say it’s important to making a sale.
What do sales enablement platforms do?
Sales enablement platforms can help sales teams in many ways — from content to analytics and more.
- Content Management. Keeping all sales materials (like slides, brochures, and case studies) in one easy-to-find place.
- Analytics & Reporting. Showing which sales content works best so teams can make better choices.
- Training & Coaching. Providing guides, videos, and coaching to help sales reps improve.
- CRM Integration & Automation. Automating follow-ups and keeping track of customers in one system.
Expert insight: According to Daria Shevchenko, CMO at Snov.io, data is one of the biggest reasons businesses use these tools. “Nowadays, all the decisions businesses make need to be based on evidence if they want to avoid losing time, money, and effort on things that don’t perform well,” she says.
“These platforms help track the performance of campaigns and content, which becomes useful in the future when you need to make budget allocation decisions. For example, if you see that one channel is bringing in good numbers, you would allocate a bigger chunk of the budget on it in the next quarter.”
For a deeper dive into how to apply these features, check out HubSpot’s Sales Enablement Training Workbook.
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AI Integration and Sales Enablement
The elephant in any room when discussing software is of course… What is the impact of AI in this area? Sales enablement is no different.
According to several of the sales experts I spoke with, AI integration is one of the most powerful features that several sales enablement platforms offer — but still it’s not something talked about enough.
“One very important, almost ignored aspect involves AI integration. Most sales enablement tools, HubSpot included, have AI-driven features that make automatic recommendations of content to sales representatives based on lead behavior,” says Reilly James Renwick, CMO at Pragmatic Mortgage Lending.
“This personalization at scale ensures that reps are always using the most relevant materials, which can be a huge time-saver. In addition, AI keeps tabs on buyer intent and engagement for sales teams so reps can strike when a lead is in the perfect stage of their journey. It’s a game-changer for boosting productivity and upping sales.”
Revenue Enablement vs. Sales Enablement
While sales enablement tools focus on helping sales teams close deals, revenue enablement takes a broader approach.
- Sales enablement supports sales teams specifically by providing tools, content, and automation to improve close rates.
- Revenue enablement aligns sales, marketing, and customer success teams to optimize the entire revenue cycle.
As Renwick puts it, “If enablement as such focuses mainly on equipping a sales team with content and tools to actually close deals, then revenue enablement extends that support to the whole process of creating revenue, inclusive of marketing and customer success.
“Revenue enablement focuses on selling, marketing, and customer success alignment with seamless communication at each touchpoint in the Customer Life Cycle with consistent messaging across.”
Now, let’s dive into the top sales enablement platforms.
5 Best Sales Enablement Platforms
Instead of just listing features, I went straight to the source — real sales reps — to get their take on which sales enablement platforms actually make a difference.
1. HubSpot
Best for: Seamless Sales & Marketing Alignment
HubSpot Sales Hub is more than just a CRM — it’s an all-in-one AI-powered sales enablement platform designed to help teams work smarter, not harder. What makes HubSpot stand out is its seamless integration of marketing, sales, and automation, allowing businesses to track leads, automate follow-ups, and personalize outreach all in one place.
Sales reps love that they can see a prospect’s entire engagement history, including what emails they’ve opened, what pages they’ve visited, and what content they’ve engaged with.
Core features:
- CRM with built-in sales enablement tools.
- AI-powered content recommendations.
- Automated follow-ups based on customer behavior.
- Deep analytics and personalized dashboards.
- Easy to use — intuitive UI and minimal setup time.
Pricing: Free plan available. Paid plans start at $20 per seat/month (Starter) and go up to $150 per seat/month (Enterprise).
What I like: HubSpot’s integration between sales and marketing makes it a powerhouse for tracking lead behavior and personalizing outreach. It’s also extremely easy to use — which is why it’s a favorite for me.
Shevchenko tells me her favorite feature of HubSpot is its in-depth analytics, like the ability to track conversions. These allowed her to visualize the data with personalized dashboards with the metrics that mattered most.
Free Sales Software
Built for productivity, powered by relevance.
- Sales Automation
- Call Tracking
- Lead Prospecting
- And More!
2. Highspot
Best for: Sales Content Management
Highspot is a content-first sales enablement platform that helps teams create engaging, interactive sales materials. If your team struggles with finding the right content at the right time, Highspot is a game-changer. It centralizes all sales materials — presentations, case studies, one-pagers — so reps don’t have to waste time hunting for them.
Here’s a look at their approach to sales enablement.
Core features:
- All-in-one GTM enablement platform that makes it easy for reps.
- AI-driven recommendations help reps pick the best content for each prospect.
- Interactive sales presentations with real-time tracking.
- Content analytics for sales engagement.
- Simple drag-and-drop editor for customization.
Pricing: Custom pricing based on team size. (Side note: I don’t *love* how complicated it is to find pricing information.) According to arrows.to, however, the average contract value for the platform is more than $90,000.
What I like: Highspot is perfect for teams that rely heavily on sales content — it makes delivering polished, interactive sales materials effortless.
Renwick tells me that Highspot has helped his company improve sales productivity. “Highspot allowed our team to get to the right content for each prospect and present it in record time. Not only did this save hours for reps, but it also yielded higher engagement and a 15.47% increase in conversions,” he said.
3. Zendesk
Best for: Customer-Centric Sales Teams
If your business relies on great customer support, Zendesk Sell ties sales and support together seamlessly. It’s an ideal choice if you need a CRM that integrates with customer service tools.
Core features:
- AI-driven sales automation.
- Omnichannel sales tracking (email, phone, chat, social).
- Seamless CRM and customer support integration.
Pricing: Starts at $19 per user/month.
What I like: The support-to-sales handoff is seamless, ensuring no customer falls through the cracks.
4. Outreach
Best for: Sales Automation & Email Sequences
Outreach is built for sales automation at scale. If your team sends lots of cold outreach emails, this platform optimizes sequences, tracks engagement, and automates follow-ups to save time.
Core features:
- AI-powered email sequencing and task automation.
- Deep sales analytics and forecasting tools.
- Built-in call recording and coaching.
- Great for outbound teams that rely on email sequences.
- Integrates well with most CRMs.
Pricing: Unfortunately you have to reach out for pricing on this one, too. Outreach does offer several different packages depending on what features you really need. However, some sales reps say that price is a downside to using this tool — and many email sequencing features, for example, can be found with a more affordable tool like Apollo.
What I like: Outreach excels in automation, helping sales teams work smarter by prioritizing high-value prospects.
5. Seismic
Best for: Large Sales Teams
Seismic is a direct competitor to Highspot, but users say it’s easier to use and has better training features. If you need sales content management + coaching tools in one platform, Seismic is a strong choice.
Core features:
- More intuitive UI than Highspot.
- AI-driven content personalization.
- Great training/coaching tools alongside content management.
- Engagement tracking for sales materials.
Pricing: Custom pricing available. Like Seismic, sales reps say that Seismic is expensive, and it’s one of the highest-priced options on this list.
What I like: Seismic’s AI recommendations ensure sales reps always use the most effective content, making outreach more strategic.
My Favorite Picks for Sales Enablement
If your team needs a simple, all-in-one system, HubSpot is my top choice. If you rely on sales content and presentations, Highspot is a great tool. For AI-powered automation, Outreach and Seismic are my top picks.
No matter which tool you choose, investing in a sales enablement platform can save time, improve sales, and help your business grow.
Free Sales Software
Built for productivity, powered by relevance.
- Sales Automation
- Call Tracking
- Lead Prospecting
- And More!
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