Would you like to become a sales operations manager? Or are you considering hiring one?

If you need to create effective sales systems to help your salespeople be more productive and effective in their roles, it's likely time to hire a sales operations manager.

So, what key skills and experience should a sales operations manager have? Let's dive in and take a look.

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Sales Operations Manager

The goal of sales operations is to reduce friction in the sales process, so salespeople are successful in their day-to-day activities. A sales operations manager is responsible for supervising a team of sales operations specialists.

Leadership and prior sales operations experience are often required for a sales operations manager role. Sales operations managers often report to a VP or director of sales operations. A bachelor's degree is often required, and a higher level of education like a master's degree might be recommended for those applying to senior operations manager positions.

Sales operations managers should have the following skills:

  • Business acumen
  • Organizational skills
  • Pipeline management
  • Program management
  • Analytics and reporting expertise
  • Understanding of CRM and database software
  • Experience with financial systems
  • Prior people management experience

Sales operations manager salaries vary by company, job location, and years of experience. Here are a few average base salaries for sales operations managers.

1. $76,709 (Indeed)

This is the average salary for a sales operations manager in the United States. It was estimated by salaries submitted by sales operations manager employees and users, and from job advertisements on Indeed.

2. $78,244 (PayScale)

PayScale found that this amount is the average salary for a sales operations manager. Use the PayScale tool to enter your city, years of experience, skills, and education to get a customized salary estimate.

3. $68,877 (Glassdoor)

This is the national average sales operations manager salary in the United States is according to Glassdoor. Filter the salary estimate by industry, company size, and years of experience to adjust the result.

4. $97,010 (Salary.com)

According to Salary.com, this is the average salary for a sales operations manager. Create your own customized salary report to get a personal estimate.

The sales operations manager typically builds reports that are used by salespeople, sales managers, and leadership to inform decisions based on historical data, present-day results, and future forecasts.

Sales operations manager job descriptions often vary by company or the experience level the company is hiring for. Here are a few additional sales operations manager job description examples.

Sales Operations Manager Job Description Examples

1. Sales Operations Manager Job Description

This sales operations manager job description was created by Hewlett Packard.

Sales Operations Manager Job Description

Source: Indeed

2. Senior Manager Sales Operations Job Description

The senior sales operations manager job description was written by Skillsoft.

Senior Sales Operations Manager Job DescriptionSource: Skillsoft

Sales operations managers are key to running a successful sales operation and enabling your sales team to do its best work. To learn more, check out this ultimate guide to strategic planning next.

Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.

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Originally published Oct 1, 2020 8:30:00 AM, updated October 08 2020


Sales Operations