- Jeffrey Gitomer: "Stop Closing and Start Providing Value"
- Jill Konrath: "Stunningly Unused Sales Technique"
- Robert Cialdini: "Science of Persuasion"
- Art Sobczak: "How to Quit Cold Calling and Smart Call Instead"
- Brian Tracy: "Applying the 80/20 Principle to Goal Setting"
- Dave Kurlan: "Stop Making Excuses"
- Mike Weinberg: "Having the Right Sales DNA"
- Gerhard Gschwandtner: "How to Teach Business Acumen to Salespeople"
- Mark Hunter: "3 Fatal Mistakes When Giving Your Price"
- Jim Pancero: "Your Price is Too High! 7 Steps to Defending Price"
- Trish Bertuzzi: "The Biggest Problems in Sales Development"
- Will Barron: "Persistence and Harassment in Prospecting"
- Marc Wayshak: "5 Easy Phone Sales Tips"
- Sales for Life: "4 Simple Reasons Why Salespeople Should Be Chief Listening Officers"
- Jennifer Gluckow: "The Secret to Smart Networking"
- Annette Lackovic: "How to Set Up a Sales Follow-Up Call"
- Vanessa Van Edwards: "5 Killer Science-Based Sales Techniques"
- Sales Benchmark Index: "How to Beat the Competition and Increase Revenue Growth"
- Sandler Training: "Answer Every Question with a Question"
- Alexander Group: "How to Support the Rise of Subscription-Based Sales"
- Richardson: "The Four-Step Model for Handling Any Sales Objection"
- Grant Cardone: "Stop Selling, Start Closing"
- Sales Scripter: "Building a Value Proposition that Generates Leads"
- LinkedIn Sales Solutions: "Connect with the Right Prospects"
- HubSpot: "Holding Your Teams Accountable with a Service-Level Agreement"
- McDaniel Real Estate Systems: "How to Prospect Like a Rockstar"
- Steve Richards: "If You Can't Justify the Price, You Don't Belong in Sales"
- Sean T. Bradley: "Handling Price Objections in a Very Different Way"
- Cesar L. Rodriguez: "How to Eliminate the Pain & Fear of Rejection"
- Matt Morris: "How to Define Your Purpose"
- Tony Robbins: "Change Your Life -- Be a Leader"
- Gary Vaynerchuk: "6 Minutes for the Next 60 Years of Your Life"
- Tai Lopez: "Audit Who You Are and Stop Hoping"
Training magazine's 2016-2017 study showed the average annual training budget for companies under 1,000 employees was $290,000. For companies between 1,000 and 9,999 employees, that budget grew to $3.7 million. And for companies with 10,000+ employees, the budget balloons to $13 million.
Clearly, if your team needs sales training, there are a lot of options available. But before your company forks over any more of your hard-earned revenue on sales training, check out the hours of free training on YouTube.
To help you find the right ones, I invested a few hundred hours sifting through dozens of these channels to create a guide to sales training video channels on YouTube.
Warning: If you’re supposed to be productive today, bookmark this post and come back to it. Otherwise, you might spend all day on YouTube.
Best Sales Videos
Sales Videos by Well-Known Selling Experts
1. Jeffrey Gitomer
Jeffrey Gitomer, known to many as the King of Sales, is the author of 13 sales books and a National Speakers Association Hall of Fame member. You might know him from The Little Red Book of Selling, the best-selling sales book of all time (and one of our picks for 10 must-read sales books for rookie reps).
With his books translated into 14 languages, he is literally known the world over for his simple, insightful, and direct sales advice. After watching a few of his videos, go re-read one of his books. I guarantee you’ll hear his voice in your head.
I recently featured a few of Gitomer’s videos on writing sales emails on this blog. But my favorite video is "Stop Closing and Start Providing Value, or Lose to Price."
Watch "Fear of Rejection is Bogus!" too: It thoroughly explains the attitude salespeople need to have to be successful.
2. Jill Konrath
An award-winning author and highly sought-after keynote speaker, Konrath provides practical and modern strategies in her videos to help sales teams generate and close more leads.
She is an expert at advanced prospecting strategies including positioning value to prospects through messaging and a big advocate of the mantra "Always Be Learning."
To drive home the importance of silence in sales (especially when it's uncomfortable), I often recommend the video “Stunningly Unused Sales Technique." And my favorite is "3 Components Every Value Proposition Must Have."
3. Influence at Work
Robert Cialdini, Ph.D., is the founder of Influence at Work. He's dedicated the majority of his career to researching the psychology of influence, and I keep a copy of his book “Influence: The Science of Persuasion” in my car’s CD changer.
Admitting to listening to a CD might seem really dated, but the fact that I haven't purchased any CD in more than a decade just shows how amazing his stuff is.
The video you should watch first is “Science of Persuasion," where he explains the six principles that guide human behavior. Don’t just listen -- the video boasts really slick animation that accompanies the audio. (I can’t wait for autonomous cars so I can watch these on the road. I wonder if they’ll have disc changers or YouTube in them -- Elon?)
Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “The Small Big” -- the secret to finding the smallest change that will have the biggest impact.
4. Art Sobczak
Sobczak is known for his hands-on, practical advice for telephone and inside sales professionals. He pioneered the concept of “Smart Calling,” an approach to proactive prospecting that starts with researching prospects in order to break through the barrage of cold calls buyers now tune out. He published a best-selling book of the same name.
Most of his videos share how to to do smart calling, including “How to Quit Cold Calling and Smart Call Instead."
But my favorite are his more creative videos, including "Make Sales Great Again" and this mock commencement address video, “The Commencement Address Graduates Need to Hear, But Won't.” It rings true, and if you're a new graduate or ever have ‘experience issues’ in the workplace, watch it.
5. Brian Tracy
Tracy’s company, Brian Tracy International, offers training on a variety of subjects. They provide sales training as well as other topics applicable to advancing your sales career, such as personal development, time management and leadership training.
Over the last 30 years, Tracy has consulted more than 1,000 companies, and has spoken to more than 5 million people at over 5,000 talks in more than 70 countries. At 72, he’s not slowing down, addressing more than 250,000 people at keynotes per year.
If his stamina alone isn't enough to inspire you, his YouTube channel -- "Success Channel" -- will. It features his renowned seminars on leadership, sales, and management effectiveness.
In one of his most recent videos, “Applying the 80/20 Principle to Goal Setting," he teaches salespeople how to apply the Pareto principle to goal-setting in order to speed up your success.
For a more thorough look at maximizing your sales productivity, watch “Tips to Structure Your Day."
6. Dave Kurlan
Dave Kurlan, world-renowned expert on sales hiring, sales development, and sales management (and a personal mentor of mine), is the bestselling author of "Baseline Selling," as well as owner of training firm Kurlan & Associates and salesperson assessment firm Objective Management Group (OMG).
OMG’s assessments are used by hundreds of sales training organization around the world to assess salespeople, giving Kurlan access to more data about more salespeople than anyone else.
Despite Kurlan’s access to a ridiculous amount of data and insights, he manages to keep his YouTube videos for salespeople simple and actionable. He and his associates from Kurlan & Associates discuss sales and management tactics on YouTube.
7. Mike Weinberg
After I tell new salespeople to read "Baseline Selling," I follow it up with Weinberg’s "New Sales: Simplified."
If you’re wondering why your new sales aren’t soaring, watch Weinberg talk about the importance of having the right sales DNA.
8. Gerhard Gschwandtner
As CEO of Selling Power Magazine, Gschwandtner is no stranger to telling great sales stories. On his channel, he interviews the world’s sales experts, including many of the ones I’ve listed above.
Listen to his interview with Cialdini, titled “How to Persuade without Pressure."
Watch “How to Teach Business Acumen to Salespeople” to learn about the importance of being able to talk numbers and finance with business leaders, with guest Julie Thomas, CEO of ValueSelling Associates.
With more than a million views on his channel, Gschwandtner is delivering lots of value to lots of salespeople.
9. Mark Hunter
Mark Hunter, also known as The Sales Hunter, is the author of "High Profit Selling" and an in-demand speaker and workshop facilitator. As an 18-year sales veteran of multiple Fortune 500 companies before starting his consultancy, he knows what he’s talking about.
In most of his videos, Hunter offers tips on how best to improve your close rate by fine-tuning your negotiation skills.
For a taste of his videos and his expertise, watch "3 Fatal Mistakes When Giving Your Price."
Learn about Hunter’s three T’s of negotiating (time, trust, and tactics) in “Negotiation Skills that Rock.”
Videos by Accomplished Sales Consultants
10. Jim Pancero
For over 40 years, Jim Pancero has been delivering sales training, keynotes, and consulting. He’s a feet-on-the-street sales consultant who has helped over 600 sales teams across 80 different industries.
An expert in both sales, sales management, and proactive customer service, Pancero focuses exclusively on B2B selling where products are relatively high-priced and complicated to sell.
For an introduction to his expertise, watch “Your Price is Too High! 7 Steps to Defending Price."
11. Trish Bertuzzi
You might recognize Bertuzzi from her must-read book, "The Sales Development Playbook." She also makes regular appearances around various YouTube channels.
Whichever video you choose, Bertuzzi will leave you with solid lessons and actionable steps for becoming a stronger salesperson.
Videos by Up-and-Comers
12. Will Barron
Will Barron is as much a blogger and podcaster as he is a salesperson. His Salesman.Red blog and podcast reaches more than a half a million people each week.
More than any other, he seems to be connecting with millennial salespeople -- not just because he's speaking to them on their medium of choice, but because young hustlers love his tone and in-your-face, somewhat irreverent style.
He has frequent guests on his video podcast who are sales heavyweights, and intermixes them with short, informative video rants where he’s the star. He also shares sales lessons from famous people like David Bowie and Barack Obama and creates videos featuring them and their advice.
To get a taste of what the kids are watching these days, watch Barron’s play-by-play of an argument about persistence and harassment in prospecting between two sales video heavyweights, Grant Cardone and Gary Vaynerchuk.
If you’re really ready for some of Barron’s blunt advice, watch "Shit Salespeople Say on The Phone."
See why I love Salesman.Red? Brothers from another mother, maybe?
13. Marc Wayshak
Wayshak sold his first business at 23, the one he started to put himself through college. His bestselling book "GamePlan Selling" is a favorite here at HubSpot.
What I love most about Wayshak’s videos are their simplicity. He’s one of the few tried-and-true sales experts who has also mastered the craft of producing high-quality videos for YouTube.
To see what I’m talking about, watch "5 Easy Phone Sales Tips."
In a rut? Watch (and complete) Wayshak’s "5-Day Sales Challenge" to get back to the basics and put new prospects into your funnel.
14. Sales for Life
Helmed by Jamie Shanks, one of the world's leading experts on social selling, Sales for Life provides training, a community and coaching for social selling. Featuring Shanks’ partner, Amar Sheth, Sales for Life's Social Selling in 60 Seconds videos are a quick and easy way for you to learn why you should integrate social into your sales process.
As an Active Listening advocate, one of my favorite videos of Sheth’s is "4 Simple Reasons Why Salespeople Should be Chief Listening Officers," in which he discusses the importance of listening to what your prospects say on social sites.
Sales for Life also has a series of videos featuring social selling tools, including HubSpot Sales.
15. Jennifer Gluckow
Just as the title of Jennifer Gluckow's channel -- Sales in a New York Minute -- suggests, her videos teach you successful strategies that will have you closing sales in less than a minute.
As a local, face-to-face salesperson herself, her videos effectively cover the importance of networking, prospecting and in-person selling.
If you’re a member of a Business Networking International (BNI) group, you’ll recognize the advice in “The Secret to Smart Networking.”
And just when you thought you might be too old to take a selfie, watch how Gluckow uses selfies to personalize her follow-ups.
16. Annette Lackovic
Annette Lackovic, also known as Netty ‘D, puts a very fun spin on her sales videos and aims to encourage female entrepreneurship. Watch Lackovic’s intro video to get a full appreciation for how rapping can make sales training more fun.
If Fergie Duhamel (of the Black Eyed Peas) did sales training, this is what it might sound like. Personally, I’m hoping she teams up with Jill Konrath and Brian Tracy to create a full music sales training group. Who knows, Maybe they can open for BEP's reunion tour?
17. Vanessa Van Edwards
As a body language and behavior expert, Vanessa is more of a researcher than a salesperson herself. In a way, she’s a younger, female version of Robert Cialdini.
Backed by years of research and study, her videos and workshops can help you sell yourself, your business and your product -- whether you’re trying to land a date or close a deal.
Check out her dance moves on "5 Killer Science Based Sales Techniques" (the techniques are smooth too).
Or need a reminder of how to work a room at a networking event or make a great first impression in your first face-to-face meeting with a new prospect? Watch "8 Steps for Approaching Someone New."
Videos by Top Sales Consulting Firms
18. Sales Benchmark Index (SBI)
SBI is a “management consulting firm specializing in sales and marketing that is dedicated to helping you Make Your Number.”
Focused on helping larger companies improve their sales results, SBI's YouTube channel covers sales strategy at a leadership, and management level as opposed to most other channels that emphasize helping individual reps.
Their videos follow an interview format and are filmed in their own studio, featuring SBI's own marketing and sales consultants.
For a sample, watch "How to Beat the Competition and Increase Revenue Growth."
Unlike most sales experts on this list, SBI is also an expert at leveraging marketing to predictably generate revenue.
Especially in big companies, it’s critical to align marketing and sales. If you fit this ticket, watch “Aligning Your Content Marketing Strategy with Your Company’s Overall Objectives."
19. Sandler Training
With franchise-owned training centers around the world, Sandler Training is a leader in sales, management, and corporate training, as well as business consulting and coaching.
First created by David Sandler in 1967, The Sandler Selling System, was one of the first consultative selling systems that’s still very applicable today. Now led by Dave Mattson, Sandler has grown to be one of the largest and probably the most recognized sales training company in the world.
Today, their training has expanded beyond sales training to include courses on enterprise selling, sales leadership, and customer service to name a few.
To get a feel for the importance of some of their time-tested lessons, watch: "You Have to Learn to Fail to Win, Sandler’s Rule #1." Another one of my favorites is "Answer Every Question with a Question."
20. Alexander Group
The Alexander Group is a sales management consulting service provider. They help companies drive ROI and improve revenue -- and they share data-driven insights that steer the sales industry as a whole.
They have a great library of quick five-minute-or-less videos perfect for fitting in between phone calls and meetings.
Founded by sales and sales coaching expert and 10-time author Linda Richardson, the Richardson Group is a 130-person strong global sales training and development organization.
Like Sandler, they have developed their own selling methodologies, but focus on building a customized sales training strategy and performance improvement plan for each client.
In many of their videos, the Richardson Group provides a sneak peek into their training services with actionable sales tips.
Watch this video to learn a simple four-step model for handling any sales objection.
22. Grant Cardone
Grant Cardone is no slouch. He's so ubiquitous, he could have easily qualified for a few of this post's sales training categories. His extensive portfolio of success includes a New York Times bestseller, a radio show, and three successful companies with holdings of $350 million.
In addition to providing sales training to companies like Google, Sprint and Ford, and running the on-demand, online Grant Cardone Sales Training University, he is a social media expert to boot.
With almost a million Facebook page likes, more than 350,000 Twitter followers, 46,000 LinkedIn followers, and over 155,000 YouTube subscribers, I'd say he knows what he's doing.
But you can get some of his best advice for free -- watch “Stop Selling, Start Closing” now.
Videos by Sales Technology Companies
23. Sales Scripter
Sales Scripter helps sales teams create consultative sales processes through materials such as question sheets, email and voicemail templates. Their channel previews the sales process creation process embedded into their software.
Want something immediately actionable? Watch this recorded webinar, “Building a Value Proposition that Generates Leads.”
24. LinkedIn Sales Solutions
Linkedin’s Sales Solutions channel features videos explaining how to use Sales Navigator, testimonials from customers, as well as instructional social selling videos from social selling experts, Joanne Black and Neal Schaffer.
HubSpot’s YouTube channel covers both sales and marketing topics. Always experimenting with new platforms for our own marketing and sales, we started using YouTube to get our message out in 2008.
Now you can visit HubSpot Academy for countless sales training videos that are actionable, full of real-life lessons, and broken into "snackable" chunks. You can also get Inbound Sales Certified online.
Videos by Niche Sales Training Channels
26. McDaniel Real Estate Systems
McDaniel Real Estate Systems is a live video podcast featuring two real estate practitioners, Greg McDaniel and Matt Johnson.
They cover real estate sales best practices including marketing, lead generation, prospecting, securing listings and farming neighborhoods.
From watching a bunch of their videos, it’s clear that McDaniel helps real estate professionals project confidence in their words and actions.
To get a taste, watch "How to Prospect Like a Rockstar." They also post interviews with top producers like Misty Soldwisch, who sold 359 homes last year.
27. Steve Richards
Automotive sales easily gets one of the worst reputations in sales. Steve Richards provides car sales tips and shows auto salespeople how to overcome their biggest challenges.
I particularly love Richards’ video titled, “If you can’t justify the price, you don’t belong in sales,” where he shares three ways to deflect price objections.
While his tactics are a bit too slick for my taste, his approaches are solid. And who am I to judge? I’ve never sold a commodity that can be instantly price-shopped via the internet.
28. Sean T. Bradley
Another channel aimed at automotive salespeople is Sean T. Bradley TV. Bradley’s channel has a bit higher production value than Richard's.
But so that you can compare these two channels’ advice head to head, here’s a video on handling price objections in a very different way.
Many of Bradley’s videos focus on motivation, organization and inspiration, like this one from his Make Money Mondays Series.
Videos by Modern, Multi-Level Marketing (MLM) Magic Makers
29. Cesar L. Rodriguez
As a speaker, sales trainer, and success coach, Rodriguez focuses exclusively on direct sales and network marketing programs.
He’s an executive director of LegalShield, an MLM opportunity that provides human resources to small businesses. He has thousands of people in his organization, but spends most of his time training and coaching now.
30. Matt Morris
If you’re in sales or a business owner yourself, Matt Morris of The Unemployed Millionaire should be your idol. (After watching his stuff, he’s definitely my newest one.)
The author of eight bestselling books, Morris achieved millionaire status at 29 years old after being in debt just a few years earlier.
He’s built massive multi-level sales teams for multiple direct selling organizations, as well as one of the largest personal development organizations in the world. He’s also visited 70 countries.
Feel like a slacker yet?
If so, watch some of his videos for inspiration. He’ll urge you to chase after bigger dreams, while showing you the incredible life that network marketing can enable you to have.
Videos by Inspirational, Entrepreneurial Motivators
31. Tony Robbins
Robbins is an amazing person. After being chased from his home by his mother at knifepoint when he was 17 years old, he is now the most well recognized motivational speaker in the world.
In between speeches, though, he’s also a ridiculously successful entrepreneur (chairman of a $5 billion holding company), best-selling author and a philanthropist who helps millions of people around the world.
He is driven by his mission to help people in all of his pursuits. Check out his video "Change Your Life -- Be a Leader" to get inspired. And learn about the importance of coaching from the master himself.
32. Gary Vaynerchuk
With over 240,000 subscribers, Gary Vaynerchuk's channel is a must-watch. The brash social media star has built two successful companies into the tens of millions of dollars revenue range and written several best-selling books.
If you’re looking for inspiration to get started doing something you can love, watch this video -- "6 Minutes For the Next 60 Years of Your Life."
And you have to watch “The Most Important Word Ever," because you need to know the most important word ever, right?
33. Tai Lopez
Lopez lives the good life and works smarter (and harder) than your average bear.
At a young age, Lopez discovered what many people go years without knowing when he asked his grandfather for the answer to “life’s hard questions."
His grandfather responded by sending him books to read, suggesting that no one knows all of the answers. That started his love affair with learning and lead to him reading literally thousands of books and seeking out some seriously successful mentors.
Lopez is now an “investor, partner, or advisor to over 20 multi-million dollar businesses.” His videos cover way more than just sales, helping his followers achieve “the four pillars of life: health, wealth, love and happiness” too.
A constant learner, many of Lopez's videos feature videos with lessons from other entrepreneurs. Here’s an interview with someone you might recognize.
The volume and quality of sales training content on YouTube is high. It’ll take you a while to get through this list, let alone the rest of the sales training content on the site.
But this is just the start. These videos should lead you to better sales results, but they'll also direct you to more training and more insight from these and other sales experts.
Originally published May 19, 2018 7:54:00 PM, updated January 28 2019