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The 22 Best Sales Training Programs for Every Budget and Team

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. The ultimate goal is improving bottom-line results.

According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates.

For a 100-person sales team with $1 million individual quotas and a $50,000 average deal size, that translates to a $20 million increase in revenue.

But with thousands of options, finding the best sales training program for your budget, team size, focus, and your needs isn’t always easy.

Here are the evaluation criteria to use when picking a sales training program:

  1. Location: Is training delivered virtually, or will the trainer come to you?
  2. Length: How will you fit training into your and/or your sales team’s schedule?
  3. Focus: Does the theme address a challenge you or your reps are facing?
  4. Price: Can you anticipate the return of the training will be at least 5X its price?
  5. Intended audience: Are you in the relevant industry, market, or role?

We’ve rounded up some of the most valuable training programs at a variety of price points, locations, themes, and delivery options.

On-Site Sales Training Programs

Your SalesMBA™ Workshops

  • Vendor: Jeff Hoffman
  • Location: Boston, MA and Menlo Park, CA
  • Length: Half-day
  • Focus: Prospecting, negotiating and closing, social selling, and sales management
  • Intended audience: Sales reps and managers
  • Price: $395-$595 per attendee (depending on the workshop)

Jeff Hoffman’s workshops span the entire sales cycle, from getting your prospect’s attention to successfully winning their business. His seminars are relatively short but packed with information -- which means they’re ideal for salespeople who can’t leave the office for long but are eager to improve their performance.

Selling With Stories

  • Vendor: Hoffeld Group
  • Location: Varies
  • Length: Two days
  • Focus: Sales messaging and communication
  • Intended audience: Salespeople, managers, trainers, and business leaders
  • Price: Contact Hoffeld Group 

The right story, presented in the right way, can change the course of a sale. In this hands-on workshop, you’ll learn the science behind telling persuasive stories. The lessons include when to tell stories in the sales process for maximal impact and the four parts of a compelling narrative. Attendees will also have the opportunity to create their own stories -- so they’ll be ready to inspire change in their prospects by the time they leave.

Driving to Close

  • Vendor: John Barrows
  • Location: On-site
  • Length: One day
  • Focus: Sales meetings, objection handling, and closing
  • Intended audience: B2B sales teams
  • Price: Contact John Barrows

In a single day, John Barrows will help you and your team members run effective meetings with potential customers, boost your ability to analyze opportunities, address objections in a way that suits your personality and selling style, and use different closing techniques depending on the situation. He’ll also provide a customized manual with sample emails, calls, and templates. This resource allows you to immediately adopt the takeaways you’ve picked up.

Sales Presentation Training

  • Vendor: Sales Readiness Group
  • Location: Varies (can be delivered on-site or via your own facilitators)
  • Length: 1.5-2 days
  • Focus: Delivering a value presentation
  • Intended audience: B2B sales teams
  • Price: Varies, depending on team size

To convince prospects of their product’s value, salespeople must be able to deliver interesting, well-paced, relevant presentations. This training program supplies reps with the information and strategies they need to present effectively. Because each organization is unique, Sales Readiness Group uses pre-training consultation and customized case studies and exercises to ensure the content is as applicable to participants as possible.

Large or rapidly growing companies can also take advantage of SRG’s licensing program. Buy the license for the curriculum, then repurpose and reuse the program however and whenever you’d like.

Sandler Selling System

Sandler uses a methodical approach designed to make concepts stick -- so you don’t invest in a costly sales training program only to have your sales team forget most of it 90 days later.

The sessions covers the entire sales process, from building rapport and setting initial expectations to giving demos and negotiating.

Richardson’s Consultative Selling Skills

  • Vendor: Richardson
  • Location: On-site training paired with online platform
  • Length: 1-2 days in-person training (ongoing learning using Richardson’s Accelerate platform)
  • Focus: Relationships selling
  • Intended audience: Sales teams
  • Price: Varies

Richardson’s Consultative Selling program focuses on leveraging technical excellence, identifying client needs, and articulating value. After reps have taken the course, they’ll know how to run engaging, productive sales calls; provide insights; link their prospects’ objectives and pain points to available solutions; resolve objections and resistance, and more.

This training pairs instructor-led training sessions with an online program. Salespeople can access the content on their phone, making it easy to learn on the go -- and refresh their memory after the course is over.

Strategic Social Selling

  • Vendor: Tony Hughes
  • Location: On-site
  • Length: Two days or four half-day sessions
  • Focus: Social selling
  • Intended audience: B2B salespeople (recommended 20 participants or less)
  • Price: $2,200 per day plus $395 per participant for course materials; any additional venue, AV equipment, and travel costs

This course helps salespeople craft a strong personal brand, create a strategy for building their network, use social platforms to research and engage with prospects, and use trigger events for timely outreach.

According to Hughes, “salespeople become ‘micro-marketers’ who personally own the process of creating sales pipeline.”

Online Sales Training Programs

21st Century Sales Training for Elite Performance

  • Vendor: Brian Tracy
  • Location: Online
  • Length: 12 weeks
  • Focus: Sales skills
  • Intended audience: Salespeople
  • Price: $997

This three-month virtual course goes through seven key facets of sales: Prospecting, developing trust and credibility, identifying the buyer’s problems, overcoming resistance, selling value, closing, and getting referrals and repeat business.

Along with 24 videos you can rewatch at any time, you’ll also get workbooks, exercises, and bonus training modules.

Inbound Sales

  • Vendor: HubSpot Academy
  • Location: Online
  • Length: Three hours
  • Focus: The inbound sales methodology
  • Intended audience: Salespeople, sales managers, sales trainers, and inbound marketers
  • Price: Free

These days, you can’t succeed if you’re still using on sleazy, old-school tactics. Learn how to sell like a modern salesperson with this free virtual course on the Inbound Sales methodology. It encompasses everything from identifying potential buyers to developing personalized presentations.

Once you’ve finished the course and passed the exam, you’ll get a badge to display on your LinkedIn profile, email signature, and website.

Sales Training and Strategy

  • Vendor: Marc Wayshak
  • Location: Online
  • Length: Varies
  • Focus: Sales strategy and process; prospecting strategies
  • Intended audience: High-level salespeople and sales-focused entrepreneurs
  • Price: Contact Marc Wayshak

Sales leadership often struggles with the same challenges: They don’t have enough superstar salespeople, they’re losing deals to a low-cost competitor, every rep is using a different playbook, results are inconsistent, and/or their team is focusing on the wrong type of buyers. Wayshak delivers custom training to organizations of all sizes to help them overcome these obstacles. His ultimate goal is helping clients 10X their investment.

Smart Calling College

  • Vendor: Art Sobczak
  • Location: Online
  • Length: Approximately two hours of self-paced video modules per week over four weeks
  • Focus: Sales calls
  • Intended audience: Inside or outside sales professionals
  • Price: $795 for first attendee from company; $695 for every additional attendee from company

Reps who rely on the phone as their primary communication method will benefit from this comprehensive training program. Over the course of one month, participants will learn how to engage buyers in the first few seconds of call, resolving objections, adding value at every touch, securing a follow-up call, and more. Along with the videos, you’ll get access to a workbook, live coaching sessions, and an online forum.

Sales Strategy: Mastering the Selling Process

  • Vendor: Sales Engine
  • Location: Online
  • Length: 5 weeks; 3-5 hours of work per week
  • Focus: Introduction to sales
  • Intended audience: New salespeople, entrepreneurs, and career changers
  • Price: Free ($95 for certificate)

This course will give rookie reps an introduction to selling fundamentals, including prospecting, qualifying, asking questions, and developing proposals.

It’s applicable to both B2B and B2C salespeople and includes lectures, reading, and real-world exercises.

B2B Inside Sales Training

  • Vendor: Salesbuzz
  • Location: Online
  • Length: Eight weeks
  • Focus: Sales skills and process
  • Intended audience: SDRs, BDRs, and Account Executives
  • Price: $2,500 for a group of up to five sales reps

In this training program, inside sales professionals will learn how to engage prospects, book appointments, delve into their prospects’ motivations, resolve their concerns, and close.

There’s a graded exam after every training session, so reps can gauge their understanding and sales managers can monitor progress.

Top Sales Academy 2017

  • Vendor: Top Sales World
  • Location: Online
  • Length: Two sessions per week; April 3 - July 13
  • Focus: Sales best practices
  • Intended audience: Salespeople, sales managers, sales leaders
  • Price: Free

This option is ideal if you’re looking for relevant, digestible insights across a range of sales topics. Twice per week, sales experts like Dave Kurlan, Deb Calvert, and Colleen Stanley deliver a short presentation on their area of expertise.

Past lessons include selling value, creating a social selling strategy, and managing your pipeline.

Iannarino Online

  • Vendor: Anthony Iannarino
  • Location: Online
  • Length: Ongoing
  • Focus: Sales skills
  • Intended audience: Self-taught salespeople, entrepreneurs
  • Price: $48/month or $480/year

This sales training and membership community is designed for continuous learning. Each month, participants receive a new “How To” lesson on a core sales skill set. They also get to attend a live Q&A webinar with Iannarino.

Membership also comes with access to a private forum, so members can answer each other’s questions, share strategies, and give feedback and support.

Inside Sales Consulting

Richard Harris, who leads Sales Hacker’s consulting and training programs, has held almost every sales position possible: SDR, inside sales rep, inside sales manager, Director of Sales, VP of Sales, and Director of Sales Operations. As a result, he can provide both high-level guidance and nuts-and-bolts training.

Sales Hacker offers training on everything from crafting SLAs (Service Level Agreements) between Sales and Marketing and designing your sales team’s organization and compensation plan to implementing a sales tool stack.

Sales Training Programs Available in Multiple Formats

Insight Selling

  • Vendor: RAIN Group
  • Location: Your choice
  • Length: Two days
  • Focus: Insight selling
  • Intended audience: B2B sales teams
  • Price: Contact RAIN Group 

According to RAIN Group’s analysis of 731 purchases, the salespeople who close deals provide buyers with fresh information and ideas three times more often than losing reps. If you’re hoping to set yourself apart from the pack, drive demand for your solution, and help your prospects think about their business in new ways, this training session will be invaluable.

It’s available in several different formats: Via email and mobile app, online curriculum, virtual instructor-led training programs, and on-site training.

Creating Buyer-Centric Profiles

  • Vendor: Sales for Life
  • Location: On-site or online
  • Length: 60-90 minutes
  • Focus: Social selling
  • Intended audience: Sales leadership, management, and front line sales professionals
  • Price: Contact Sales for Life 

Before reps can begin engaging their prospects on LinkedIn, Twitter, Facebook, and other social platforms, they need to build engaging and thoughtful profiles. This workshop -- which can be delivered virtually or in-person -- helps salespeople do just that. It’s a good investment if you’re trying to promote social selling within your organization.

Engage Selling

  • Vendor: Colleen Francis
  • Location: On-site or online
  • Length: Varies
  • Focus: Sales process and performance
  • Intended audience: B2B sales teams
  • Price: Varies

If you decide to partner with Engage Selling, Colleen Francis will perform an in-depth assessment of your sales team before the training itself. This allows her to deliver highly customized training that addresses the areas with the biggest opportunities for improvement.

Accelerate Your Sales

  • Vendor: Jill Konrath
  • Location: Varies
  • Length: Conference break-out session, half-day, or full-day
  • Focus: Prospecting
  • Intended audience: B2B sales teams
  • Price: Contact Jill Konrath

Are you struggling to make inroads at your target accounts? This workshop might offer the strategies you need. It covers the changing sales environment, the elements of a strong value proposition, how to use sales intelligence and trigger events, effective calls and voicemails, and more. There are also several options for reinforcing and extending the lessons covered in the workshop, such as virtual seminars, coaching, and video lessons.

BE BOLD Live Training Session

  • Vendor: Jeff Shore
  • Location: On-site
  • Length: One day
  • Focus: Mental selling roadblocks
  • Intended audience: Salespeople
  • Price: Varies

Every salesperson dislikes or fears elements of selling, whether that’s calling prospects, responding to objections, negotiating price, or something else. Jeff Shore’s one-day workshop teaches sales reps how to identify what makes them uncomfortable and overcome it.

The training includes video case studies, a performance challenge, and group practice sessions. To reinforce the curriculum, you can purchase eight skill development video lessons.

Sales Leaders Coaching Program

  • Vendor: Score More Sales
  • Location: Virtual or in-person
  • Length: Six 90-minute weekly or bi-weekly calls if virtual; 1-1/2 days in person
  • Focus: Implementing a sales coaching program with accountability and revenue benchmarks
  • Intended audience: Sales leaders in tech, SaaS, manufacturing, distribution, telecom, and utilities
  • Price: $995-$12,500

Are you a sales leader looking for predictable results? This program may be for you. Sales expert Lori Richardson will help you identify and put in place the right sales process and methodology for your market, product, and revenue goals. 

Along with a written sales plan, Richardson will deliver sales coaching and/or training (depending on your needs).

Great sales training programs will help you and your team members sell at your full potential. From higher quota and revenue attainment and better win rates to lower sales force turnover, the return will definitely justify the cost.

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