If I had to guess, I'd say that I watch at least 2-4 hours of video content every day.
And I'm not alone.
According to Wyzowl, people watch significantly more video content than they ever have before.
Clearly, people love video content. But what does that mean for sales?
Well, incorporating video into your sales process can help you build credibility and trust with your prospects.
In this post, let's learn how to use video in sales with a video sales letter. We'll discuss the evolution of the sales letter, the format of a video sales letter, and then finish by looking at software and examples to help you get started.
What is a video sales letter?
A video sales letter is a video that pitches your product or service to a prospect. Like a traditional sales letter, your video sales letter will grab your prospect's attention, discuss their pain points, showcase your product as a solution, and inspire action. Ideally, your video will also establish credibility and discuss social proof.
The concept is similar to an elevator pitch. The point of the video sales letter is to persuade your target audience that your product can solve their pain points.
Usman Hijazi, a sales professional at HubSpot, says, "Video sales letters are the modern form of communication with the ability to cut through the endless noise buyers are increasingly surrounded with. It creates a relatable and more real experience which helps carry the process forward."
Traditionally, sales letters are a piece of direct mail that explain the benefits of a product. If done correctly, they'll be personalized, emphasize the pain points, and offer a solution.
Nowadays, the most effective way to share this information is through a video sales letter that sits on a landing page or on YouTube.
Remember, the main objective of a video sales letter is to sell.
Now, you might be wondering, "Where do I begin?"
To get started, you'll need to write your script.
At the top, you should use a hook to grab your audience's attention. Then, you'll want to move into highlighting the pain points of your prospect. To do this, you should use an emotional appeal that your prospects can relate to.
After that, it's time to introduce your product or service as the solution. Once you've explained how your product can fix your prospect's problem, it's time to show them. This means you'll want to include social proof through before and after photos or testimonials.
Lastly, you'll want to finish with a call to action. You should encourage your viewers through incentives like discounts or limited time offers.
As you begin to flesh out your script, keep in mind that the narrative is the most important component of your video sales letter.
You'll want to overcome objectives and build confidence at every stage.
So, you might be wondering, "How do I build this video?" Below, let's review software you can use to build a video sales letter.
Video Sales Letter Software
You can use HubSpot to host, create, and manage your sales videos. This will give your prospects a personal touch in their sales journey.
With HubSpot's video hosting tool, you can create and share videos with prospects right in your CRM. By combining video with your CRM, you can track and see if your prospects are watching your sales videos.
You can also use HubSpot video to record your screen during a sales call so prospects can reference it after your meeting.
At HubSpot, we use video to set us apart from the competition.
2. Hippo Video
To help you build real relationships with your prospects, you should use video content during your sales process.
With Hippo Video, you can record, share, and track video engagement.
This platform makes it easy to create personalized videos and distribute them through multiple channels. This platform emphasizes making videos accessible and easy to use.
With Hippo Video, you can build trust, provide value, and nurture a relationship with a prospect. In fact, a video sales letter can help speed up the sales process and close more deals.
Dubb is a video communication platform for sales professionals. You can easily create actionable videos from anywhere to get more engagement, bookings, and sales.
This is a great option if you need to create videos on the go. You can use the Dubb mobile app to create a video sales letter right from your phone. You can even edit your videos on your phone as well.
Biteable is a platform that can help you create compelling videos in minutes by using their professional quality templates.
You can record voiceover, add photos, screenshots, and your logo. Plus, this platform includes animated, claymation, and live action footage you can add to your video sales letter.
This is a great platform for those who don't want to break the bank and need help with the footage.
Wyzowl can help you create a video sales letter to increase your sales.
You can create an animated video, a demo video, or live action video. The great thing about this platform is that you can use its animated graphics.
Additionally, you can even use this platform to create an interactive video where your prospect can control their experience.
So, what does this look like in practice? Let's look at some examples of video sales letters below.
Video Sales Letter Examples
1. Vince Reed
In this video, Vince Reed introduces his brand to his target audience. To start, he identifies what he can do -- generate leads through social media advertising.
Then, he uses testimonials from real-life customers who have benefited from hiring him. The whole point of this video is to introduce prospects to what he does and build credibility and trust through social proof.
2. Keep More Money Book
This example is a video sales letter for a new book. It starts by immediately discussing the pain points that the target audience is in.
Then, the video dives into what you'll learn by reading this book.
This is a short example, showing you that you can get your message across with animation succinctly.
3. Practitioner of Peace Video Sales Letter
In this example, Beau Norton, a personal development author, created a video sales letter to explain his business.
While this is a longer example, Norton clearly defines the problem his audience is in and introduces his solution. The video editor used inspirational music and videos that matched the overall brand message of the product.
Ultimately, using video in sales is a great way to engage with your prospects and provide value. A video sales letter should emphasize the pain points and paint your product or service as the solution.