A 5-Step System For Writing Attention-Grabbing Emails Prospects Can’t Ignore

David Ly Khim
David Ly Khim

Updated:

Published:

What’s worse than an email that doesn’t get opened? An email that gets opened but doesn’t say anything important.

attention-grabbing-emails-218730-edited.jpg

When we send an email, we want the recipient to act on it, not delete it.

This is difficult, but it isn’t impossible. Brian Balfour, founder and CEO of Reforge and former VP of growth at HubSpot, receives hundreds of cold networking emails every day but only responds to a fifth of them.

So how do we get our messages into that top 20% of emails that get read and responded to?

The presentation reveals Brian’s five-step system. Use this to write emails that grab the attention of even the busiest of people with the fullest inboxes.

"Email is still the predominant channel to build new relationships." 

“Want to get someone’s attention? Stroke their ego.”

“Always provide value before asking for anything.” 

“Sending an email? Remember: Size matters.”

Subscribe to HubSpot's Sales Blog

Related Articles

Join our community of subscribers to stay up to date with the latest sales tips and research, right in your inbox.

SUBSCRIBE

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

START FREE OR GET A DEMO