Customer experience is one of those things that's hard to measure with a KPI or a specific number, but it has an outsize impact on whether your customers are happy with and loyal to your brand.
And that's why it's so important to be mindful of trends in the space so you can quickly adapt your strategy to the latest industry insights to make your brand and your brand experience beloved by customers.
In the infographic below, Temkin Group shares interesting facts and statistics about customer experience you may not have known -- and how to use that knowledge to improve your own customers' experience with your brand.
Download Now: Free Customer Journey Map Templates
To learn more about this topic, learn about how design thinking can improve the customer experience next.
![Customer Journey Maps: How to Create Really Good Ones [Examples + Template]](https://www.hubspot.com/hubfs/customer-journey-map_13.webp)
![Is The Customer Always Right? [What It Means + Why It Matters]](https://www.hubspot.com/hubfs/customer-is-always-right-origin-1-20250202-6448090.webp)
![Everything I Know About Product Experience [+ 4 Key Product Elements]](https://www.hubspot.com/hubfs/product-experience-1-20250107-4891043.webp)
![11 Customer Service & Support Metrics You Must Track [New Data]](https://knowledge.hubspot.com/hubfs/ft-metrics.webp)
