Design thinking is a method of creative problem-solving that pushes organizations to focus on the people, users, or customers they are creating something for. It's not limited only to designers: anyone who is making something for another person can use design thinking to create customer-centric content, products, or designs.
Everyone at your business likes to think they're customer-centric.
And while solving for the customer might be the professed mission of your organization, the customer's point-of-view can sometimes get lost in the shuffle of deadlines, budgets, team bandwidth, and the time available in a workday.
But as it turns out, re-training that laser focus on the customer perspective and needs by means of design thinking can actually vastly improve the customer experience. According to new data from Accenture Research, brands that employ design thinking not only outperform their peers, but also dedicate more resources to improving customer experience. You can learn more about the results of this study in the infographic below.