Everyone at your business likes to think they're customer-centric.

And while solving for the customer might be the professed mission of your organization, the customer's point-of-view can sometimes get lost in the shuffle of deadlines, budgets, team bandwidth, and the time available in a workday.

But as it turns out, re-training that laser focus on the customer perspective and needs by means of design thinking can actually vastly improve the customer experience. According to new data from Accenture Research, brands that employ design thinking not only outperform their peers, but also dedicate more resources to improving customer experience. You can learn more about the results of this study in the infographic below.

Access Now: Free Customer Journey Map Templates [Download Now]

To learn more, read about how to make customer interactions fantastic next.

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 Apply for a job, keep track of important information, and prepare for an  interview with the help of this free job seekers kit.

Originally published Jun 22, 2018 8:00:00 AM, updated February 06 2020

Topics:

Customer Experience