If you’re struggling with too many navigation options or too much content on a web page, an accordion could be the perfect solution.

An accordion is a menu composed of vertically stacked headers that reveal more details when triggered (often by a mouse click). Since this web design pattern highlights only the most critical information of a section but makes the rest easily accessible, it’s a common element in responsive design.

In this post, we’ll go over what an accordion is, what its user interface is made up of, and examples.

Access hundreds of website templates in HubSpot's Theme Marketplace

This design pattern is ideal for breaking down longform or complex content into digestible chunks. It’s also ideal for mobile sites since it reduces how much a user has to scroll.

Here’s an example of an accordion menu used on a FAQ page of a website:

Image Source

This gives people control over what to read, and when, which can enhance their user experience. In the example above, readers may only click on the first header to learn the dimensions and weight of the Yogaline Mat and skip the rest. Or they may scroll past the menu altogether. Either way, they get to decide what their reading experience is.

When to Use an Accordion

An accordion can improve the user experience — if used for the right reason and the right content. Let’s look at some use cases in which you should use an accordion.

  • When readers only need a few key pieces of information: If readers only need some information on a page, then an accordion can help them more easily and efficiently find the information they’re looking for. FAQ pages often use an accordion because many readers are coming to find an answer to one or two questions only.
  • When readers will be viewing your site from smaller screens: If you’re challenged with fitting a lot of content on a small screen like a mobile device, then an accordion can help give readers an overview of what the page is about and reduce how much they need to scroll.

When Not to Use an Accordion

Despite its many benefits, an accordion is not always the best choice for your website design. Let’s look at some reasons why you wouldn’t want to use an accordion.

  • When readers will need to click on the majority of accordion items: If users need to open the majority of accordion items, then it’s better to reveal all the content instead of hiding some. That way you won’t be forcing users to decide which headings to click on and to click on them one at a time, which can be cumbersome.
  • When you don’t have the resources to make it accessible: Accordions must be accessible, which is an additional development effort. If you don’t have the in-house support or budget required to meet accessibility standards, then it’s better to use plain text.

For an in-depth look at what an accordion is, when to use it, and the advantages and disadvantages it has, check out this video by Niki Tisza:

Accordion UI

While the design of an accordion varies by site and purpose, its user interface is made up of three elements. Let’s take a look at each below.

Headers

Accordion headers contain section titles. These are meant to be brief but descriptive enough to indicate what the reader can expect to learn more about by clicking. Here’s an example:

headers are an essential element of the accordion ui

Image Source

Icons

Icons, which typically appear to the left or right of the section titles, indicate there’s more content available if clicked. These icons might be an arrow pointing down or to the right, a caret, a plus sign, or a chevron pointing down, among others.

Often, there are two sets of icons used to indicate whether an item has been expanded or collapsed. In the example below, the plus icon of the expanded section is rotated so it looks like an “X”. When clicked again, the section will collapse and the icon will return to its original position.

icons are an essential element of the accordion ui

Panels

Panels are sections of content associated with each header. By default, panels are typically hidden and revealed when a user clicks on a header or icon in the menu. Panels can be composed of bullet points or multiple paragraphs, but they should be brief and descriptive like accordion headers.

panels are an essential element of the accordion ui

An accordion UI may also make use of colors, symbols, and subtitles, as we’ll see in the examples below.

To get a better understanding of an accordion UI, check out this video by DesignCoach that walks through how to build out an accordion component using Figma:

Accordion Menu Examples

Despite being such a common design element, accordion menus look very different from site to site. That’s because the context or purpose of the accordion will affect how it looks and how users interact with it. An accordion for navigation, for example, won’t look or behave the same way that an accordion for an FAQ section of a website does.

With this in mind, let’s look at a variety of accordion menu examples below.

1. &Tea

accordion menu example on &Tea homepage

What we like: &Tea’s homepage uses an accordion to present its menu categories one at a time. That way, readers can easily browse each flavor and know which category it belongs to, or skip right to their favorite category.

2. Material

What we like: The FAQ page is split up into sections, each with its own accordion. The jump links on the left make it easy for users to jump to the section and respective accordion they’re interested in.

3. Urban Jungle

accordion menu example on Urban Jungle FAQ page

What we like: Like Material, Urban Jungle divides its FAQ page into sections, each with its own accordion and jump link for easier navigation. What’s unique about this page is the horizontal layout in which the section names are placed to the left of the accordion, instead of on top of it. This is a clever way to make the page shorter and quicker to scroll.

4. Nourish Change

accordion menu example on Nourish Change FAQ page

What we like: Nourish Change’s FAQ page has a similar horizontal layout as Urban Jungle — but its color scheme and icons are totally unique. The alternating colors and generous use of white space helps make each accordion item distinct. The icons with help text also clearly convey the accordion’s functionality.

Using an Accordion in Your Website Designs

Accordions can help improve the user experience, especially on mobile devices. Since they provide the most important information first, and leave it up to users to decide what to learn more about, they’re ideal for FAQ pages, menu sections on homepages, and more.

New Call-to-action

 themes

Originally published Feb 21, 2022 7:00:00 AM, updated April 01 2022

Topics:

Website Design Examples