Social media opens the door to sharing your blog posts with new audiences. An engaging Facebook post can increase visitor traffic to your WordPress website.
However, manually sharing every blog post to Facebook can become a time-consuming task — especially if you publish an article every day. Plus, if you’re juggling multiple responsibilities at your business, you might forget to publish a few posts.
You can solve this problem by automatically posting to Facebook from WordPress. With a 10-minute setup process, you’ll regain a few hours in your workweek, so you can focus on more important tasks.
Why Automatically Share WordPress Posts on Facebook?
Facebook touts more than 1.8 billion daily active users. With an enormous user base, this social media channel offers a ripe opportunity for your business to distribute content and drive traffic to your website.
Facebook works best when you share content on a regular cadence. That way, you can build a loyal following who looks forward to your posts.
By automatically sharing WordPress posts on Facebook, your social profile remains active, and you can engage followers with fresh content from your website.
How to Automatically Post to Facebook From WordPress
IFTTT (If This Then That) is a free online tool to automate interactions amongst your favorite apps and devices. Using IFTTT, you can automatically share your latest WordPress blog post to your Facebook account. Follow the steps below to set it up.
1. Create an IFTTT account to start.
2. Click Get More.
3. Type "Facebook page" into the search bar and click Automatically share new posts to a Facebook page.
4. Click Connect.
5. Fill in your WordPress URL and the username and password you use to log into your admin dashboard. Then, click Connect.
6. You'll be automatically redirected to a Facebook login page. Fill in your username and password.
7. Click the Continue button.
Note: It should say your profile name. If it doesn't, select the link labelled "Log into another account."
8. Select the page you want to use with IFTT and click Next. If you don't have any pages set up, then you'll see a Create a Page button.
9. Review what IFTTT is allowed to do and click Done.
Now, when you publish a new WordPress post, IFTTT will automatically share it on your desired Facebook page.
Plugins to Automatically Post to Facebook From WordPress
IFTTT isn’t the only option for automatically sharing your WordPress content to Facebook. Here are a few WordPress plugins that can get the job done, too.
Social Auto Poster — formerly known as FAuto Poster — is a popular plugin for sharing your website’s posts on your Facebook profile and fan pages. You can configure the types of content to publish, like custom pages or posts tagged under a specific category. The tool also keeps track of all your auto-posts for you to analyze later.
Next up is WP2Social Auto Publish. This plugin helps you publish your blog posts to Facebook with just one click. It offers a variety of ways to share your content, including in a simple text format, text with an image, or a link. You can even enable (or disable) publishing of specific WordPress pages.
Revive Old Post automatically shares your old and new WordPress posts with your Facebook fans. You can choose the number of posts to share and when to share each post. There’s an option to add targeted hashtags to your posts, too. To help you track posts, the plugin is compatible with URL shorteners and integrates with Google Analytics.
Automate Your Social Media Publishing
Facebook is an opportunity to share your content with millions of people. With easy-to-use tools, you don’t have to waste time manually sharing a blog post to the social network. Instead, take a few minutes to install a plugin to automatically post to Facebook from WordPress.
Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.
Originally published Mar 15, 2021 7:00:00 AM, updated March 18 2021