Best Affiliate Programs for WordPress Niches in 2021

Get HubSpot's WordPress Plugin
Anna Fitzgerald
Anna Fitzgerald



If you want to increase revenue on your website, affiliate programs can help you do just that. Affiliate programs are marketing partnerships between businesses. Simply put, you can begin a partnership with another brand and add links to their products or services in your content. In turn, as your site visitors click your affiliate links and make purchases, you will earn a percentage of the sales. Many websites turn to affiliate marketing as a way to start generating passive income.

Affiliate marketing can be a great way of earning money if you are choosing products that fit your customers’ interests. For example, if you have a blog about WordPress, your site visitors would be interested in WordPress products. You could select a number of these products — such as premium plugins and theme templates — to promote within your own content using specific links that allow those plugin companies to track the conversions from your website.  You are essentially earning a commission as your recommendations boost sales for other brands.

Grow Your Business With HubSpot's Tools for WordPress Websites

The percentage of sales you earn will depend on the agreement you have with each brand you promote, but the typical amount ranges from 5% to 30%. The best way to secure those higher percentages is by focusing on a niche. Although promoting a wide range of products and services across different categories, you’ll make more of an impact by promoting goods within a niche. A niche will help you better connect to a targeted audience, and a narrower niche also means less competition for generating sales.

In this post, we will present you with the top affiliate programs related to the WordPress niche.

WordPress Affiliate Programs

Generally, WordPress Affiliate Programs fall into one or more of the following groups:

  • WordPress Hosting
  • WordPress Themes
  • WordPress Plugins
  • WordPress Services

We’ll cover affiliate programs for each of these categories so you can determine which is best for your niche. 

WordPress Hosting Affiliate Programs

1. Host Gator

hostgator homepage affiliate


HostGator is a widely used hosting provider that offers a WordPress hosting affiliate program. They even have a  dedicated team of affiliate specialists that are available to assist you with the program. You can use HostGator’s tools to create custom codes and tracking links, acquire new signups for HostGator services, and receive commissions up to $125 per qualifying signups.

2. BlueHostblue host affiliate program pageSource

Similar to GatorHost, BlueHost is another great hosting option. Bluehost is free to join, offers reliable tracking, and has a dedicated team committed to helping you succeed. It offers promotion options through custom banners, links, and even email marketing. Each qualified, referred signup earns you $65. 

3. WPEngine

wpengine homepage


WPEngine is a managed hosting provider for WordPress. Its custom and integrated creatives give you all the tools you need to earn commission on purchases from the WP Engine platforms or StudioPress premium WordPress themes. WPEngine offers two ways to earn: $200 minimum commissions for WP Engine sales and 35% of StudioPress theme sales. WPEngine offers one link referral tracking, exclusive affiliate discounts, super long affiliate cookies, and custom, creative landing pages. There’s a dedicated team ready to assist you, too.

WordPress Themes

4. ElegantThemes

elegant themes homepage


ElegantThemes is a popular WordPress theme store that can be a great revenue source. Affiliates of this program receive up to 50% per sale.

5. MyThemeShop

mythemeshop wordpress homepage


MyThemeShop is a WordPress theme store with stunning and popular themes for your website. MyThemeShop also offers an affiliate program, with which you can offer discounts on its themes. In this program, you have the option to choose what you would like the discount to be, which then determines the percentage of revenue you make from each sale. 

WordPress Plugins Affiliate Programs

6. WPForms

wordpress plugins affiliate programs: WPForms

WPForms is one of the most popular drag and drop form builders for WordPress with over 5,000,000 active installations. 

The plugin is easy to use, powerful, and offers the best support in the market. WPForms’ affiliate program offers a 20% commission on every sale you generate using your referral link. 

The Basic License sells for $39.50 and you earn $7.90; the Plus License sells for $99.50 and you earn $19.90; the Pro License sells for $199.50 and you earn $39.90, and the Elite License sells for $299.50 and you earn $59.90.

7. Mojo Marketplace

mojo marketplace homepage


Mojo Marketplace is a market for WordPress themes and plugins that you can promote on your website to make good revenue. Its industry-leading products and services are paired with competitive affiliate program rates, starting at 30% for each referred sale. Mojo’s API for affiliates will do all of the hard work for you by documenting the best ways to display products.

8. Gravity Forms

gravity forms homepageSource

Gravity Forms is one of the most popular WordPress plugins that offers a variety of WordPress products. Through its affiliate program, you can earn up to 20% of sales based on the referral structure you choose. The basic level sells for $59 and will earn you $11.80; Pro License sells for $159 and will earn you $31.80; and Elite License sells for $259 and will earn you $51.20.

WordPress Services Affiliate Programs

9. Shareasale

sharesale homepage


Shareasale is a WordPress service that has been the lead provider of performance marketing solutions for the past 20 years. It offers technology that improves the speed, efficiency and accuracy of your website.

The Shareasale technology is built to address the unique needs of affiliate programs, with features including real-time tracking, segmentation, merchant API, store connection, affiliate API, and custom link creation.

It also offers services to help you build and grow your affiliate program with a Client Services Department that will give you guidance to get the most out of your investment. Shareasale’s affiliate services include affiliate diagnostics, merchant recommendations, continuing education and training webinars. 

10. ClickBank

clickbank homepage affiliate program


ClickBank is a WordPress service that offers an affiliate program for a wide range of categories, from arts and entertainment to business/investing to health and more The ClickBank Base will give you guidance on how to start generating more revenue through affiliate marketing.

11. Envato

envato homepage wordpress


Envato is a comprehensive WordPress service with a collection of marketplaces where creatives sell digital assets, from Photoshop actions to video footage to advanced Wordpress themes and plugins. The Envato marketplace has an unlimited supply of products to choose from to promote on your site through affiliate marketing.

12. Creative Market

creative market homepage


Creative Market is a WordPress service that offers many amazing Wordpress products, including fonts, templates, graphics, themes, photos, and more. When you promote products from Creative Market, you are supporting designers and creators all around the world. All of your referrals on purchases in this market will earn you up 10% of sales.

Start Generating Income With WordPress Affiliate Programs

Affiliate marketing offers you a chance to generate a passive income stream by promoting products and services that make sense for your audience. By honing in on a niche, like WordPress and its hosting, themes, plugins, and services, you can better serve your audience while also earning revenue. This list of some of the top WordPress Affiliate Programs will help you get started on the path to successful affiliate marketing.

Use HubSpot tools on your WordPress website and connect the two platforms  without dealing with code. Click here to learn more.


Related Articles

Capture, organize, and engage web visitors with free forms, live chat, CRM, analytics, and more.


CMS Hub is flexible for marketers, powerful for developers, and gives customers a personalized, secure experience