Content locker is a script that is used to lock up certain content to keep it from a website’s visitors until they perform the desired action to gain access. Content lockers help websites provide visitors with irresistible and informative incentives or valuable content.

Free downloads are most commonly used as incentives. Appropriate use of content lockers provides multifaceted benefits that mainly include building an email list and boosting social media promotions.

Powerful content lockers for WordPress

1. ConvertPlug

ConvertPlug is the most affordable WordPress Popup plugin that comes with all advanced features. It allows users to lock content for Modal Popups, content pop-ups, info bars, and slide-ins. ConvertPlug introduces a ready-made template for a content locker.

You get this plugin with many pre-designed, easy to use templates. You just have to click the “Create New Modal” button under the Modal Design page, select the template, open it in the Editor, make desired modifications, save and publish.

For the other three types of content locking, you need to select and design the desired module, open it in the Editor, click on the Close Link button under the Design section, select “Do not Close” under Close Link Type, save and publish.


2. OptinMonster

The content locker in OptinMonster is highly useful for building an email list through locking the content of valuable articles and blog posts. To create an after post or online opt-in form, you need to log into your account, turn on “Content Blocking” under the Optin tab, select the preferred blocking method, and embed it in the content area or blog post.

OptinMonster provides two types of blocking methods namely Obfuscation (default) and Removal. In the former method, the text under the opt-in gets blurred and later completely removes the text below the opt-in. Content locker in OptinMonster comes for free with a Plus and Pro license.


3. Bloom

Apart from fulfilling one of its fundamental goals of increasing email subscriptions, content locker in Bloom comes with great support and documentation as well. It comes with a significant number of pop-ups and lots of customization features to choose from.

To create a new opt-in, you need to go to the main settings tab of the Bloom dashboard, click on the icon for "Locked Content”, and choose your opt-in type. You will then see the opt-in creation screen, from where different opt-in settings can be adjusted. Divided into two categories named as Setup & Design, these settings let you lock your content exactly the way you want.


4. Social Content Locker

Social content locker allows you to lock the content of any format such as text, image, video, etc. With the help of simple WordPress ShortCode, your site or blog can be made socially viral. It’s important to note that it only blocks the content for humans and allows search engines to crawl into unlocked content, thus letting your content reap the SEO benefits. It allows you to partially or completely block the posts or lock selective content of certain posts if you wish.

social content locker

5. Opt-in Content Locker

The Opt-in Content Locker plugin is easy to install and allows you to lock valuable content on a WordPress website to display only to subscribed users. All you need to do is to wrap the desired content with simple shortcodes. After activation, an opt-in locker is created.

Visitors have to subscribe to a newsletter before unlocking the protected content. Nine email service providers including AWeber, MailChimp, iContact, Campaign Monitor, MyMail, GetResponse, etc. are supported by this opt-in content locker.

It remembers your already subscribed users, thus keeping them away from repeating their subscription. Search engines can crawl the unlocked content when the plugin is kept under soft locker mode. It comes with the inbuilt feature of translation to any other language.

optin content locker

6. Thrive Leads

Thrive Leads is an easy-to-set-up content locker feature in Thrive Leads that helps significantly in generating new leads. With a completely free upgrade to the latest version of Thrive Leads, its made available for Thrive Members and Thrive Leads users, so you can easily enjoy the plugin’s benefits if you already belong to either of these two user categories.

Since this content locker works only when you use the API feature to connect to an autoresponder, you can use it with GetResponse, AWeber, MailChimp, iContact, ActiveCampaign, GoToWebinar, Ontraport, etc.


7. One-press Social Locker

One-press social locker allows you to lock your valuable content behind various social media buttons. The content only gets unlocked when a visitor shares, likes, tweets or +1s your page. After the activation of the plugin, the “Social Locker” menu can be found in the WordPress admin panel.

Then you just have to use a simple shortcode in the post editor to lock the desired content. This plugin comes with three versions namely free, premium and trial. With the premium version, you can set distinct visibility for registered users and use different URLs for every social button. Advanced features like the Close Icon, the Countdown Timer, the Ajax option etc are also available.

one press

Final Thought…

Using content lockers is a good, simple way to get support from your readers. One thing that must be kept in mind is the content, which you’re planning to lock, must be valuable for your community.

Only then will you be able to receive promotions through social channels or grow your subscriber list. So, choose a content locker after assessing your needs judiciously and taking your pick based on what the plugin offers.

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Originally published Aug 11, 2016 1:20:26 PM, updated October 18 2019