Higher Logic found that 63% of online communities frequently empower their members. This empowerment involved members asking each other questions, solving problems together, and building mutual connections.
When done right, online communities give members a sense of belonging, and members feel motivated to actively participate. In fact, online community building is so impactful that a University of Michigan study found that customers spent 19% more money after joining a company’s online community.
With all of these benefits, it’s natural to want to build your own online community. BuddyBoss is a WordPress plugin to help you achieve this goal. This tool helps your members make valuable connections, participate in group discussions, and earn rewards for their engagement. Also, your business can generate revenue by selling access to your community.
In this post, we’ll cover why you should build your online community with BuddyBoss and the key features of the plugin.
What is BuddyBoss?
BuddyBoss is an advanced plugin for creating online communities on WordPress. This platform gives you an opportunity to build intuitive user experiences. Your members can engage with one another about relevant topics involving your brand.
Why Build Your Online Community With BuddyBoss
The SaaS platform is a typical way to build an online community. However, this method comes with several disadvantages. You’re limited to the features in the software, and you have little to no control of how your website will function. Because migrations from SaaS platforms are so costly, you tend to settle for an underperforming system.
Luckily, BuddyBoss gives you the flexibility to add more functionality to your community site with plugins. You have complete control to modify your website to your brand’s style. And more importantly, the software adjusts as your community grows.
Key Features of BuddyBoss
An online community site can help boost your brand engagement. BuddyBoss is a powerful solution for bringing people together to talk about your brand. Below are a few key features of the plugin.
The BuddyBoss platform centers around connecting people. With this plugin, you can bolster your brand by introducing members to like-minded individuals, gathering valuable feedback, and encouraging the community to learn together.
BuddyBoss comes with customizable member profiles, allowing members to share their personal details. Also, you can assign WordPress roles to different member types, so you can offer paying members different perks.
Because every community is unique, you can create public, private, or hidden groups within the social space. Then, you can select organizers within a group to monitor the group’s post activity and invite users.
The Activity Feed feature transforms your community into a two-way conversation. Your members can write on each other’s feeds and like each other’s posts. Users can also @mention other users on your community site, and the mentioned user will receive a notification to alert them of the comment.
Among the other benefits are the option for members to upload photos and organize them into albums and the ability to create site-wide events for members.
BuddyBoss lets you sell access to your community with seamless integrations, like WooCommerce. You can charge members a one-time fee to join your community or generate ongoing revenue with a monthly subscription. There’s also the option to create member-only content for paid users.
Engagement plays a critical role in online communities because you want members participating in discussions on a regular basis. BuddyBoss helps you build member retention through gamification—rewarding users with points, badges, or achievements.
You can award and deduct points to members who take a specific action, like commenting on a post. Members can earn badges to display on their profiles. By creating an interactive online space, your members will be encouraged to return back to the community.
BuddyBoss is designed to fit your brand. So, you have the freedom to fully customize it to fit the needs of your community and business. For instance, you can change fonts, colors, and cover photos to match your company’s brand. You can choose the layout of your theme, header, and footer to help members easily navigate your community.
You can build a multilingual community because the plugin has the built-in capability to be used in any language. If you’re looking to create a launch page, BuddyBoss integrates with the Elementor page builder, too.
Your members live an on-the-go lifestyle. They’re not always engaging with your community via a desktop computer. Instead, members like participating in discussions using their smartphones or tablets. The mobile app feature enables your community to engage in conversations with their mobile devices.
With help from the AppBoss integration, you can launch your own mobile app with BuddyBoss. Build native iOS and Android apps, then submit then to your Google Play Store and Apple App Store accounts. The apps will offer real-time syncing with your WordPress site, so there’s a streamlined experienced from the website to the mobile app.
BuddyBoss is dedicated to supporting the creation of your community. The plugin’s team provides how-to guides and narrated video tutorials to get you started with the platform. The step-by-step documentation gives clear instructions on how to customize your community site. Plus, if you have a specific question, you can always submit a ticket to their knowledgeable support team.
Online communities can empower your members to learn from one another and persuade members to purchase from your brand. BuddyBoss can help you build an online community site that influences members to connect and rewards them for their engagement while generating income for your business. Take the next step to start building your online community today.
Originally published Nov 1, 2019 3:10:05 PM, updated April 15 2021