This scenario is probably all too familiar for marketers.
You have a campaign going live in just a few days. You’ve worked hard on the messaging and content for the campaign. You’ve mapped out the user journey and know where you want to drive traffic. You’ve set conversion goals, and all your content has been approved and signed off.
The final step: create the campaign pages and landing pages in your CMS. You start building out your page, and realize the only CTA is hidden at the bottom of the page. You know that in order to hit your goals, you really need a CTA above the fold. When you ask your dev team if they can help you get a CTA at the top of the page, they say they can prioritize that request sometime next week — after your campaign is scheduled to go live.
What seems like such a simple request can be difficult if your CMS doesn’t have a non-developer-friendly drag-and-drop page builder.
Benefits of Using Drag-and-Drop Page Builders
Drag-and-drop page editing lets you easily:
Reorder existing elements of your page as you see fit.
Add new elements to a page that didn’t previously exist.
Edit how existing elements of your page appear. For example, you could adjust the width of a rich-text area to take up more or less space to meet your needs.
Drag-and-drop page editing puts you in control of your content and campaigns. They were popularized by website page builders like Wix and Squarespace, but more advanced CMS platforms, like WordPress and CMS Hub, have also adopted them because they help marketers prioritize the customer experience by making changes to their content as they see fit.
Not only are drag-and-drop page editors a win for your marketing team, but they also free up your development team from handling one-off requests from the marketing department. Without the need to ask your developer to rearrange a page template so you can publish a page, developers are freed up to focus on more mission-critical growth projects that can move your business forward.
Although marketers and developers both benefit from drag-and-drop page editing, the real benefactor is your customer. If marketers are forced to build pages within a rigid template, your customer experience ultimately suffers. Drag-and-drop page editing helps you create pages that provide your website visitors with the critical information they need to progress through the buyer's journey.
Using pre-installed themes in CMS Hub, website builders can create a flexible editing experience that gives marketers full control over their content. This includes not only drag and drop page editing, but also the ability to change the color, fonts, and imagery on your website without ever touching a line of code. Themes also allow for custom modules that marketers can drag and drop onto a page just like any other module.
For example, if you have a standard events listing module built out by a developer, you can reuse that same module across any page, making page level edits as needed, and using that module is just as easy as using a rich text module or image module.
What makes CMS Hub a truly powerful page builder where everyone wins is that it combines powerful tools that allow you to take ownership of your website, while still providing developers the flexibility to leverage the tools and technologies they’re accustomed to when building websites.
Beaver Builder is a page builder for Wordpress that allows you to make edits edits to your site quickly and easily. Page editing is done on the front end, so the editor is truly a “what you see, is what you get” experience.
To edit a page, you can drag columns of content onto your page and fill them with text, images, and more. Beaver Builder also has a large variety of templates that you can use to get started. Just replace the text and images with your own, and your site is ready to go live.
Wix is one of the most popular web page builders available. It’s drag and drop interface doesn’t rely on columns like many page builders. Instead, the editing experience is very similar to editing a Google Slide.
Out of the box, Wix provides you with a long list of modules and styling options so you can quickly create the exact website you’re looking for. Wix is certainly not a tool for developers, but marketers will love the flexibility it gives them to quickly make the edits they need to their site, in an interface they’re familiar with.
Elementor is another page builder in the WordPress ecosystem. Elementor stresses that their tool not only makes it easy to design your page, but it also produces clean code on the back end that ensures your site is performing properly.
Thousands of developers have contributed to Elementor, building themes, and other add-ons to make it a more useful tool. One great feature from Elementor allows you to design forms within the page builder and integrate them easily with your marketing automation tools to generate more leads for your business.
Squarespace is another page builder that lets marketers take control of their websites. It has a long list of templates that you can use to get your website started in no time. Once you choose a template, you can create pages by either using a premade layout following that template’s theme, or you can build a page from scratch.
Much like other page builders in this list, Squarespace doesn’t have many options for developers to customize your site, but it does provide you with a long list of web elements that you can use to build out your webpages.
Divi is another popular page builder for WordPress. With Divi, you can make edits in a WYSIWYG page editor, and drag and drop a number of custom elements to meet your needs.
Marketers are able to make custom design changes, and developers can also combine Divi's visual design controls with their own custom CSS. They also provide marketers with a number of filters and design options to make designing a web page more of a creative process.
Weebly is a drag and drop page builder built specifically for ecommerce. Weebly also includes a shopping cart, a secure checkout process, and a means to track your inventory. It offers you the ability to take full control over your site’s HTML and CSS for more advanced changes that cannot be made through the drag and drop editing interface.
Originally published Jun 5, 2020 7:00:00 AM, updated June 05 2020