Are you going to let a little time investment come between you and what could be the largest audience for your business?
There's an easy way to use YouTube to grow your business: embedding YouTube videos on your site using the YouTube API.
What is the YouTube API?
The YouTube API is an application programming interface that allows you to embed videos, curate playlists, and offer other YouTube functionalities on your website.
To expand its reach even further and grow its user base, YouTube has created an API that allows you to integrate the platform with a broad range of apps and websites.
The YouTube Data API is valuable because it allows you to curate YouTube videos on your website. Additionally, it has a wide selection of features and functionalities that make it accessible to developers and valuable to businesses.
An API makes a programmer’s work easier by skipping the drudgery of writing every single line of code every time users need to access data. Instead, programmers can use predefined functions and protocols to quickly surface the information they need.
Benefits of Using the YouTube API
The YouTube API can help you add YouTube content to your website. As a result, users will stay on the page for longer as they watch the content that you’ve specifically curated for them. This increase in dwell time signals to search engines that your content is valuable, boosting your rankings for target keywords.
The API is also valuable from a user engagement and revenue standpoint. Prospects who engage with your content and stay on your website are more likely than not to make a purchase.
Using the YouTube API is a no-brainer for many marketers, but YouTube doesn't allow just anyone to access this valuable tool. To prevent potential abuse, YouTube grants each user a unique API key that allows them to connect their website or app to the platform.
Each API key is designated for an individual project. If you’re using the API on two different websites, you should create two different API keys.
Now, let’s go over how to get a YouTube API key step-by-step.
How to Get a YouTube API Key
Log in to Google Developers Console.
Create a new project.
On the new project dashboard, click Explore & Enable APIs.
In the library, navigate to YouTube Data API v3 under YouTube APIs.
Once you create a project, everything you do from here onwards, including creating the API key, will apply to that specific project. If you have multiple projects going at the same time, ensure that the correct one is selected by double-checking that the project is listed on the top navigation bar.
3. On the new project dashboard, click Explore & Enable APIs.
After creating a project, you’ll be taken to a brand new dashboard with different cards: Project Info, Resources, and so on.
Navigate to the Getting Started card and click on Explore & Enable APIs.
Glitches happen all the time, especially when it comes to APIs.
Your API key may not be working because you’re using it for the wrong project. Be sure you’re using the key for the project that you created it for, especially if you created multiple projects at the same time.
If it’s still not working, consider creating a new API key entirely.
How to Use the YouTube API on Your WordPress Website
One of the most effective ways to promote your business through video marketing, without creating the videos yourself, is to curate YouTube content. With so much content already being created on YouTube (300 hours of video per minute), browsing on the platform can get overwhelming for the user.
Using a plugin and a YouTube API key, you can step in and develop standalone content or lists of videos about specific subjects within your industry. This will make it easier for your audience to discover quality YouTube content while promoting the content creator for free. Your payment comes about in the form of growing website traffic.
Video is also a great way to illustrate your points when writing blog posts. It delivers the message faster, can cover more depth, and is the preferred content consumption method for many.
VideographyWP is a handy plugin that allows you to replace featured images with featured videos. After you input a YouTube API key into the plugin’s settings, the plugin retrieves the video for you without you needing to code it into the theme or page.
Automatic YouTube Gallery is as automatic as it sounds. To create a video gallery on your WP website, simply input the name of the channel, user, search term, or playlist into the plugin’s settings. You’ll need a YouTube API key for this plugin to automatically retrieve the data.
WP YouTube Lite allows you to embed videos on your site without slowing down your page speed. Using the YouTube API, it loads YouTube videos into a much lighter video player that will keep your page’s loading time fast.
The Feed Them Social plugin allows you to create and embed social media feeds on your website. It interfaces with the YouTube API to retrieve all of YouTube’s data and create a custom feed. To activate a YouTube feed, you’ll navigate to the YouTube Options page on your plugin settings and enter your API key.
Use YouTube on Your Site to Grow Better
YouTube can help you reach a larger audience and grow your customer base. It has an established user base, providing the perfect environment for businesses, marketers, creatives, and virtually anyone who wants to reach the public to do so easily.
Consistently creating high quality, original content can be difficult to incorporate into most marketing strategies. But with access to the YouTube Data API, you can take the second-best route to use YouTube for marketing: sharing video on your website.
Originally published Feb 16, 2021 7:00:00 AM, updated February 16 2021