A well-designed landing page is a powerful way to generate more leads and boost sales revenue. However, creating an effective and engaging landing page is easier said than done.
Thankfully, you can use some of the best landing page WordPress plugins to quickly and seamlessly create a beautiful and professional-looking landing page for your website, blog, or online store. In this post, we'll cover the best WordPress plugins you can start using right away.
Table of Contents
- What is a landing page in WordPress?
- Why use a WordPress landing page plugin?
- What to Look For in a WordPress Landing Page Plugin
- Top WordPress Landing Page Plugins
What is a landing page in WordPress?
A WordPress landing page is the web page your visitors are guided to when they search for your business via URL or search engine. Your landing page should welcome visitors and help them navigate your site (subscribe, learn more, make a purchase, get support, contact a rep, etc.).
Here’s an example of what a WordPress landing page might look like:
In this example, the landing page has a call-to-action (CTA) that’s front and center and above the fold.
Below the CTA is information related to the company’s products and services and a series of links that direct visitors to other web pages. While your landing page may look similar to this, there are endless possibilities that you can imagine and create when designing one.
Building landing pages is easy if you have the right plugin. But the right WordPress plugin for you may be different than what’s right for someone else. That’s why we briefly explain why you should use these tools and some of the most important characteristics to look for when choosing a landing page plugin.
Free Landing Page Builder
Create and test beautiful landing pages that generate leads and look great on any device.
- Build landing pages.
- Turn visitors into leads.
- Optimize for SEO.
- And more!
Why use a WordPress landing page plugin?
The short answer is that it saves you time. Like the example below, you can quickly add elements to pages using drag-and-drop builders.
Don’t have any coding experience? Never made a web page in your life? No problem.
With a landing page plugin, you don’t have to know how to code or hire a web developer to build all your pages. Instead, these tools provide you with pre-built templates to use as a starting point so you’re not starting from scratch. From there, you can customize your page using the drag-and-drop features and make it look exactly how you want — no coding required.
That being said, not all WordPress plugins are created equal. Some have unique features and support options that make them preferable to others. To ensure you choose the right one for your website, let’s review some of the characteristics you should look for in a good landing page plugin.
What to Look For in a WordPress Landing Page Plugin
A good WordPress landing page plugin should have the following qualities.
User-Friendly
Depending on how comfortable you are with building web pages, user-friendliness will be the most important thing to look for in a landing page plugin. If you lack web development experience, you’ll want to choose an intuitive and easy-to-use plugin. And suppose you get stuck, you’ll want a drag-and-drop builder with plenty of support options.
Customizable
As we mentioned before, the possibilities for designing a landing page are nearly endless. We say “nearly” because the only limitations are your level of experience and the capabilities of the plugin you’re using.
You want to make sure you’re using a customizable plugin, so you can edit templates, add features you like, and create a landing page that looks exactly how you envisioned it.
SEO-Friendly
An excellent landing page is all for naught if search engines can’t find it. That’s why you want an SEO-friendlyWordPress plugin. These plugins optimize your content for search so visitors can quickly locate your website when they look for your brand online.
Feature-Packed
The best landing page plugins offer an arsenal of elements and features to add to your website. These can be useful if you have little or no coding experience and want a quick solution rather than researching how to design different web elements.
Now that we’re familiar with these plugin features, let’s review some of the best landing page options available for your WordPress site.
Top WordPress Landing Page Plugins
Creating a landing page is quite simple in WordPress with the help of plugins — here are some of the best and most popular.
1. Elementor
Core Features
- Beginner-friendly drag-and-drop builder
- 100+ pre-designed templates and over 300 blocks
- Built-in maintenance mode
- Pop-up and Form builder
- Powerful widgets and third-party integrations
With over 5 million active installations, Elementor is one of the most popular plugins on WordPress. The plugin features a drag-and-drop builder, a live editor, and fast page-loading times — partly due to how clean Elementor’s code is.
Elementor gives you various options for customization, too; there are over 300 pre-designed templates and more than 300 design blocks to work with. One of my favorites is the animations, where you can add scrolling effects to different background elements on your page.
Elementor is ideal for those just starting their website but don’t want to begin from scratch. It’s user-friendly and makes web design a comfortable experience for everyone, regardless of whether you’re a web developer.
Price: Essential plans cost $59 a year for one website. Expert plans cost $199 a year for 25 websites. The Agency plan costs $399 a year for 1000 websites.
2. Thrive Architect
Core Features
- 352 landing page templates
- Powerful WordPress page builder
- Instant drag-and-drop website builder
- Powerful split testing add-on
- Integration with marketing and webinar platforms
Thrive Architect provides over 350 templates to create an attractive landing page without coding. The drag-and-drop builder uses a “click to edit” function that lets you completely customize pages to your liking in seconds. There are various page layouts, including sales pages, opt-in pages, webinars, and more.
This plugin also offers several essential conversion elements to help your landing page generate leads (e.g., content boxes, CTA buttons, testimonials, countdown timers, responsive video embeds, responsive Google Maps, and a star rating system). These elements are built right into Thrive Architect, so you don’t have to download 10 or 20 different plugins to convert leads on your landing pages.
Thrive Architect is great if you plan to build more than just a couple of landing pages. If you plan to bring your entire company online, this plugin has the tools and templates required to create landing pages and other web pages needed to conduct your business.
Price: $99 a year. You can get the Thrive Suite plan that includes Thrive Architect and other plugins for $299 a year.
3. Pagelayer
Core Features
- An inline text editor
- 100+ widget options
- Animation designs and effects
- Real-time landing page builder
Pagelayer lets you create effective landing pages fast and without stress. Even with zero or limited coding skills, you can take creative control over several elements within your landing page with this WordPress plugin.
It comes with a drag-and-drop editor, over 100 widgets, and tools to turn your website into an ecommerce storefront.
The Pagelayer plugin’s size is lightweight to ensure fast website load speed and to maintain maximum performance.
Price: A personal plan costs $35 for one website. A professional plan costs $75 for five websites. Business plans cost $199 for unlimited websites.
4. WP Lead Capturing Pages
Core Features
- No-configuration-needed plugin
- 50+ pre-build demos
- 20+ email provider integrations
- Mobile-responsive page builder
The WP Lead Capturing Pages plugin helps users build impressive landing pages with its built-in drag-and-drop features. As the name suggests, this plugin is designed for building web pages that convert interested visitors into promising leads for your sales team.
WP Lead comes with 10 autoresponder integrations and more than 30 shortcodes. In addition, it has 20 pre-built, responsive templates and a countdown timer feature that makes WP Lead a “no configuration needed” plugin.
Web elements offered with this plugin include text, images, buttons, forms, and more. Each element is responsive and requires no coding to add. This makes WP Lead Capturing Pages a great plugin for those who want to get their landing page up and running as soon as possible.
Price: $19
5. WP ProfitBuilder
Core Features
- Easy drag-and-drop builder
- Wide range of integrations
- A/B page testing tool
- Several template options
If you plan to create engaging sales pages to promote your products, the WP ProfitBuilder plugin is an excellent option. It doesn’t just provide the tools needed to create high-converting landing pages but also provides you with some direction while designing each one.
You can choose from over 130 pre-designed and high-converting templates. The plugin also makes designing responsive, SEO-friendly pages easy without coding knowledge using the drag-and-drop interface.
WP ProfitBuilder is compatible with various email and marketing platforms, so your web pages will fit in perfectly with your active marketing campaigns. Once a visitor converts to your site, their information is forwarded to the appropriate location via an integration.
Price: Basic plans cost $47 for three personal sites. Standard plans cost $67 for 10 individual sites. Pro plans cost $67.67 for 50 personal sites.
6. InstaBuilder
Core Features
- 100+ pre-built templates
- Mobile responsive pages
- Drag-and-drop builder
- One-click HTML converter
- Custom elements
InstaBuilder takes a more light-hearted approach to web design. It brands its plugin as “sexy” and says it’s so easy to use, “it feels like playing a video game.”
InstaBuilder enables you to create stunning landing pages with a responsive design in minutes. The plugin features over 100 templates and user-friendly customization tools to help you create a landing page that meets your business’s needs.
Other features of this plugin include advanced text formatting, custom elements (like date stamps and Facebook comments), and one-click integrations. An insightful analytics feature can also tell you what’s working on your site and what isn’t.
Price: The three-site license plan costs $77. The unlimited license plan costs $97. The developer license plan costs $197.
7. OptimizePress
Core Features
- 250+ optimized page templates
- GDPR-ready features
- Mobile responsive templates
- Easy opt-in forms
- 2000+ integrated icons
It’s easy to create attractive and responsive landing pages with OptimizePress. You can edit and view changes in real time with the live editor.
If you need design help, there are over 30 pre-made templates with over 40 customizable elements (e.g., headlines, order boxes, testimonial blocks, progress bars, countdown timers, and video and audio players).
Looking to create more than just landing pages? With OptimizePress, you can also build sales pages, create marketing funnels, and use the checkout and payment plugin to turn your website into an online store.
Price: Builder plans cost $129 a year. Suite plans cost $199 a year. Suite Pro plans cost $249 a year.
8. SeedProd
Core Features
- 80+ pro blocks
- Drag-and-drop builder
- Responsive and mobile-ready
- Premium integrations
- Spam protection
SeedProd makes our list of the best landing page WordPress plugins in 2023. This exceptional page builder comes with, among other impressive features, a powerful drag-and-drop page builder, extensive template collection, and pre-built headers and CTA sections.
A popular plugin, SeedProd, is highly rated by millions of users and helps create SEO-optimized landing pages. Its versatility also allows you to build different types of pages, ranging from complex ecommerce product pages to simple Thank You pages and much more.
What is more, SeedProd offers users several pre-built templates that can be set up in just a few clicks.
For marketing purposes, the WordPress landing page plugin integrates with email providers like MailChimp, ConvertKit, Aweber, and other top options. It also seamlessly integrates with tools like Google Analytics, Zapier, and other apps.
Interestingly, this plugin gives you access to millions of stock photos that can elevate the appearance of your landing pages, as well as the ability to add custom HTML and CSS.
Optimized for speed, SeedProd gives you excellent landing pages that will help to improve conversions.
Price: Basic plans cost $39.50 a year. Plus plans cost $99.50 a year. Pro plans cost $199.50 a year. Elite plan costs $239.60 a year.
9. Avada
Core Features
- Powerful “Fusion” builder
- Mobile first designs
- Performance optimizer
- 40+ demo versions
- WooCommerce compatible
Avada has all the features and tools needed to create a modern look for your website. It has an extensive library of design elements and a single-post layout builder that you can use to create aesthetically pleasing and engaging landing pages.
One post type that you can use with this plugin is portfolio pages. For example, if you want to showcase a product in action or share a detailed customer testimonial with your visitors, you can use one of the several pre-built templates for your web page.
Avada even lets you customize your 404 error pages. So when visitors stumble upon a page under construction or visit a page that no longer exists, they’ll be greeted with a personalized message encouraging them to continue browsing your site rather than abandoning it.
Price: $69
10. Beaver Builder
Core Features
- 24/7 support
- Multiple landing page templates
- Drag-and-drop builder
- A front-end, inline editor
- Multisite capability
Beaver Builder should be on your radar if you plan to build multiple websites. With the purchase of just one license, Beaver Builder allows you to create as many sites as you would like. That way, you can build without worrying about paying for additional licenses.
Like other options, Beaver Builder is SEO-friendly, responsive, and easy to use. In addition, it provides users with a drag-and-drop builder and comes packed with several pre-built templates.
You can copy and paste styles between sites and manage overall themes from the global settings dashboard. There’s also a translation option to translate your content and engage with different audiences worldwide easily.
Price: Standard plans cost $99 a year. Pro plans cost $199 a year. Agency plans cost $399 a year.
11. Divi
Core Features
- Intuitive page editor
- Bulk editing
- Custom CSS control
- Split testing and conversion optimizer
- Drag-and-drop builder
There’s much to like about the Divi WordPress page builder, including the responsive editing and the custom CSS controls. The drag-and-drop builder shows you real-time changes to your site, and there are dozens of unique page elements to choose from.
One cool feature included with this page builder is an “undo/redo” option. Want to test out a new look for your site but want to maintain your current layout? No problem. You can quickly recall previous versions of your site even after you publish new changes.
Additional features include inline text editing, pre-made website packs, and a global admin page where you can simultaneously adjust themes and settings for multiple sites.
Price: $89 a year.
12. LeadPages
Core Features
- 150+ landing page designs
- Drag-and-drop, front-end builder
- Fantastic integrations
- Tech support
- Unlimited A/B split testing
The LeadPages plugin makes it easy for you to create landing pages efficiently — it offers over 150 pre-built templates to implement and customize. All the templates are responsive, so no matter what kind of devices your users are on, the landing page will load perfectly on any screen size.
LeadPages also has a built-in SEO feature, so your landing page will automatically be optimized for search engines. And, LeadPages offers breakneck page-load speeds, improving your ranking on SERPs.
LeadPages supports unlimited publishing, which means you can create and post as many landing pages as you want. There’s also a conversion guide, which lets you know if a page isn’t converting and what you can do to improve engagement on that page.
Price: Standard plans cost $37 a month. Pro plans cost $74 a month.
13. Landing Page Builder
Core Features
- Responsive templates
- Custom CSS and JavaScript
- 250+ Google fonts
- Email provider integrations
- Google Analytics support
Landing Page Builder offers multiple templates for you to test and customize. In addition, the plugin comes with MailChimp subscription forms to help you increase subscribers without technical assistance.
It has an email autoresponder to help you instantly engage with users who input their emails on your landing page. The plugin also offers an SEO tool to add keywords and meta descriptions to boost your landing page’s ranking on search engines.
Finally, this plugin offers pre-built templates for several landing pages, including sales, home, and even “coming soon” pages.
Price: Advanced plans cost $49. Business plans cost $72. Agency plans cost $149.
Boost conversions with custom landing pages.
While these plugins are all excellent options, you can’t use them all. Instead, go through the list to find one with the features and capabilities that cater to your business’s specific needs.
Once you choose, you can then go on to create landing pages that help you capture more leads and eventually generate more revenue.
