Chances are you’ve used an online coupon. In fact, 83% of US shoppers have. So if you’re venturing into the realm of ecommerce, your website will need a coupon plugin.
These tools will help you supercharge your online store promotions, grow your audience, and optimize your affiliate marketing.
Luckily, WordPress makes the process easy. In this post, we'll cover:
- What is a WordPress coupon plugin?
- Factors to Consider Before Installing a Plugin
- 10 Best WordPress Coupon Plugins
Let's get started.
What is a WordPress coupon plugin?
A WordPress plugin is a software application that helps to extend the functionality of your WordPress site. WordPress coupon plugins help you create discount codes and apply these savings at checkout.
Coupon plugins can help you refine your coupon marketing strategy. You can create sales based on major holidays or product types. You can create custom discount codes for influencers to share.
These capabilities are not available for standard WordPress sites. Plugins make these functionalities available in WordPress and your chosen eCommerce solution.
For example, many of the coupon plugins on this list were built specifically for WooCommerce — the most popular eCommerce platform for WordPress users.
So how do you know a plugin will work for you? That all depends on your missions. However, below are important considerations to review before you hit download.
Factors to Consider Before Installing a Plugin
Before you install any WordPress plugin (including the ones suggested below) here are five factors you should consider.
1. Features and Functionality
Even before you start your search for a plugin, consider creating a list of “must-have” and “nice-to-have” features based on your specific needs.
Once you have this list, you’ll know exactly what you’re looking for and what features are non-negotiable in terms of price and added functionality.
2. The Number of Active Installations, Ratings, and Reviews
As a rule of thumb, the best plugins often have a high number of active installations. These activations show that the plugin has helped thousands of users and built a loyal user base.
Ratings also help you assess what past and current users think about a plugin.
Do they love it? Do they recommend it? Or, do they mostly have unresolved complaints and issues?
Start with the ratings on the plugin’s Wordpress.org directory page or wherever the plugin is sold. Then, you can look for additional plugin reviews. Blog posts and YouTube videos are helpful resources in this process.
3. Plugin Maintenance and Updates
A plugin that is updated often means that the developer is still taking the time to improve the software.
On the other hand, if a plugin hasn’t been updated, the developer may have abandoned the project. This leaves your site vulnerable to viruses and other bad actors.
Further, your plugin may not be compatible with future versions of WordPress. If issues crop up, there won’t be a support system for you to rely on.
To find out how often a plugin is maintained, you can either:
- Check the “last updated” date on the plugin’s Wordpress.org directory page or wherever the plugin is sold.
- Look for the date of the most recent change in the development log. This can be found under the “development” tab of the plugin’s Wordpress.org directory page.
4. Developer Support
Regardless of how well a plugin is designed, you’ll likely need additional support at some point. When that day comes, you want to be sure that you can contact the development team.
An easy way to find out whether a developer or development company is responsive to user issues is to look for unresolved support tickets in the support forum. This can be found under the support tab of the plugin’s Wordpress.org directory page.
Now that you know what to look for, let’s explore the 10 best WordPress coupon plugins.
10 Best WordPress Coupon Plugins
1. Advanced Coupons
Advanced Coupons is one of the most downloaded WooCommerce coupon plugins on Wordpress’s official directory. The plugin currently has over 15,000 users and has been downloaded more than 300,000 times.
Using Advanced Coupons, store owners can:
- Offer coupons based on “cart conditions,” such as total customer spend, shipping zone, and region.
- Create buy-one-get-one coupon deals based on specific products or a combination of products.
- Schedule coupons in advance.
Aside from managing coupon promotions, this plugin can also be used to manage gift card programs and build loyalty programs for WooCommerce stores.
What we love: Advanced Coupons is tested monthly against any Woocommerce update. This ensures that the plugin remains compatible.
Price: Free versions are available. The Premium version starts at $119 a year when billed annually.
2. Smart Coupons for WooCommerce
Smart coupons is a WooCommerce coupon plugin with over 20,000 downloads and more than 15,000 daily users.
Some of this plugin's most popular features include:
- Bulk coupon generation. The plugin allows users to automatically generate hundreds of coupons. You can then apply them to your WooCommerce store or email them to recipients.
- Coupon links. The plugin allows users to generate shareable coupon links that can be embedded on any site including social media accounts.
- Free shipping coupons that can be managed with restriction rules.
Similar to Advanced Coupons, Smart Coupons is an all-in-one comprehensive solution. You’ll find everything you need to set up, manage, and configure every aspect of your coupon promotions.
What we love: Smart Coupons was developed by Store Apps, a leading WooCommerce extension developer. You can trust that the app was carefully developed and will be properly maintained.
Price: Smart Coupons costs $99 per year.
3. SellKit
SellKit is a great option for business owners looking to build a better relationship with customers and drive loyalty with smart coupons based on shopping behavior in WooCommerce. It's powerful Personalized Coupon widget allows you to build highly-customized coupons, and personalize them based on 30+ conditions such as cart details, source details, website activity, personal attributes, and more.
Here are some of the plugin's top features:
- Personalize the shopping experience with conditional discounts applied automatically during checkout
- Show personalized offers to customers in Cart, Checkout, Catalog, and product single pages
- Measure your coupon's performance with actionable insights and analytics
SellKit is more than just a coupon plugin, and because of its comprehensive features for building sales funnels, pop-ups, landing pages, and more, the tool can be used to superpower any WooCommerce business.
Best for: SellKit offers user-friendly design capabilities, flexibility in targeting, seamless integrations, and valuable analytics, making it an excellent choice for anyone looking to create successful coupon campaigns on their WordPress site.
Price: Starts at $59 per year
4. Coupon Creator
If you’re looking for an all-in-one plugin, consider adding Coupon Creator to your WordPress site. This plugin can generate coupons for WooCommerce stores, manage print coupons, and create “self-service” programs where customers can find coupons on your website.
Although this plugin offers a free option, this version is incredibly basic. However, the paid versions (pro and add-ons) offer a lot more advanced functionality. Some of these features include:
- Access to advanced coupon templates.
- Automated coupon expiration.
- Dynamic coupon code reveals using “Click Reveal.” This feature also allows you to track clicks for specific coupons
What we love: This plugin is very versatile and provides functionality for multiple types of coupon programs.
Price: A free version is available. Premium versions start at $34 per year.
5. Discount Rules for WooCommerce
Discount Rules allows users to set up and manage coupons for their WooCommerce stores. This means that store owners can run numerous types of promotions concurrently — from seasonal discounts to loyalty rewards to clearance items.
What we love: With Discount Rules, you can be very specific about the type of action you want to encourage through a promotion. For example, “order total” based discounts can be used to increase the overall average order value. Meanwhile, “category-specific” discounts can be used to boost sales for a specific product type.
Price: A free version is available. The Pro version starts at $41 per year.
6. WooCommerce Extended Coupon Features
WooCommerce Extended Coupon is a free plugin that currently has over 30,000 active installations. This plugin acts as an “extension” of WooCommerce’s native coupon functionality and can be easily accessed from the “Edit Coupon” panel.
Some of its core features include:
- Automatically adding coupons to customer orders once pre-determined criteria have been met.
- Coupon restrictions based on products, customer roles, shipping methods, and payment methods.
- Ability to apply a coupon via a URL (for end-users).
What we love: The free version of this plugin offers enough functionality for users to set up and manage a simple coupon program. This is a budget-friendly option for store owners that can’t afford a paid solution.
Price: WooCommerce Extended Coupon is available for free.
7. WP Coupons and Deals
WP Coupons and Deals is a coupon plugin with over 2,000 active users. This plugin was designed specifically to help bloggers and internet marketers increase affiliate sales.
Core features include:
- Seven responsive coupon templates.
- “Click-to-copy” functionality. This allows customers to automatically copy a coupon code by clicking it.
- Voting buttons. These allow users to notify potential users whether the coupon worked for them or didn’t.
- “Image coupons” that can be printed and used offline.
Best for: The WP Coupons and Deals plugin offers a ton of great features for anyone that promotes affiliate offers on their website.
Price: A free version is available. The Pro version starts at $29.99 per year.
8. Coupon Affiliates
This coupon-based affiliate plugin offers a two-sided experience for cross-promotions and discount codes. There’s an admin dashboard for the business, as well as an advanced dashboard for the affiliates.
Admins can filter through reports and track affiliate and coupon performance. They can also create affiliate registration forms, set up automatic or manual approvals, and automate coupon creation for approved affiliates.
Affiliates can easily track their commission. They can see how a coupon is performing through metrics like sales, commissions, and recent orders. Affiliates can also easily submit requests for pending payouts.
What we love: This plugin is a great solution for store owners that want to build affiliate programs around coupons. Custom experiences for affiliates and admins help both parties stay in the loop.
Price: A free plan is available. The Pro plan starts at $12.99 per month.
9. Coupon Box for WooCommerce
This plugin is different from the others on the list. Its value proposition isn’t in the coupons themselves. Instead, Coupon Box allows users to incentivize email subscriptions using discounts.
The way this works is pretty straightforward:
- A visitor lands on your site.
- The plugin triggers a pop-up (which you design). This pop-up offers a coupon as an incentive.
- If the user signs up, the plugin adds the visitor’s data to your back end or directly to your email service provider.
- Finally, the plugin sends the coupon to the visitor's email address.
This is a great solution for business owners that want to accelerate the growth of their email list by incentivizing subscriptions.
What we love: This plugin helps users both grow their email lists and increase sales by encouraging new visitors to make discounted purchases.
Price: A free version is available. The paid version starts at $26.
10. Lucky Wheel for WooCommerce
Similar to Coupon Box, this plugin was designed specifically to help users leverage coupons to grow their email list. With Lucky Wheel, site visitors can “spin the wheel” for a discount code in exchange for their email addresses.
Features include:
- Wheel pop-up settings and design. This includes the number of slices (6 for the free version and up to 20 for pro version users), coupon value type, winning probability, and pop-up position.
- Coupon configurations. This allows users to select which coupons to include on the wheel. This can also be done randomly by the plugin.
- Email API. This allows the user to connect the plugin to either Mailchimp, ActiveCampaign, or SendGrid.
What we love: Not only does Lucky Wheel incentivize email subscriptions using rewards, but it also adds an element of gamification to the process. Gamification helps you to capture the visitor's attention and pique their interest.
Price: A free version is available. The premium version starts at $30 per license.
Optimize Your Coupon Marketing with Powerful Plugins
The right coupon plugins can help you supercharge your marketing and grow your business. Whether you’re a WooCommerce store owner or an internet marketer these tools will help you build your coupon marketing programs quickly, easily, and cost-effectively.
