The 5 P's for Building a Powerful Brand [SlideShare]

Jami Oetting
Jami Oetting

Updated:

Published:

document-library_1-Nov-11-2023-11-11-19-1791-PM

Most of us spent numerous hours -- either in college or after we landed our first marketing job -- learning about the 4 P's: product, place, price, and promotion. 

E. J. McCarthy, a professor at Michigan State University, presented this view of the marketing mix in 1960. And while the ideas are still relevant, it may not be the best blueprint on which to base your marketing efforts in 2015.

A lot has changed -- both for brands and their relationships with consumers. Maybe it is time to reconsider how a brand can gain market share quickly and win consumers' hearts and minds. How can we build powerful, long-lasting brands? 

London Strategy Unit created this SlideShare to discuss what it considers the new 5 P's of marketing. Click through to discover a new model for marketing:

market-your-agency
Topics: Branding

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

START FREE OR GET A DEMO