33% of Companies Have a Mobile Marketing Strategy [New Data]

    by Kipp Bodnar

    Date

    May 17, 2011 at 5:00 PM

    Mobile marketing is becoming a hot topic in the marketing community. Today, KingFish media released new survey data about mobile marketing. The new report, Mobile Marketing: Plans, Trends and Measurability , includes many interesting insights from marketers. You can download the report for the full research, but for an overview of the findings, we have selected seven interesting data points to share in this post.

    7 Mobile Marketing Survey Findings


    1. 33% of companies have a mobile marketing strategy.

    Mobile Stat 1 resized 600

     

    2. 62% of marketers plan to have a mobile marketing strategy within the next 12 months.

    Mobile Stat 2 resized 600

    3. 82% of companies plan to increase mobile marketing investment over the next 12 months.

    Mobile Stat 3 resized 600

    4. Mobile websites lead the pack for mobile marketing investment.

    Mobile Stat 4 resized 600

    5. The iPhone is the leading platform for mobile marketing strategy.

    Mobile Stat 5 resized 600

    6. Only 23% of marketers have advertised on mobile platforms.

    Mobile Stat 6 resized 600

    7. Social networking leads the pack of current and planned mobile marketing activities.

    Mobile Stat 7 resized 600

    Marketing Takeaway

    Mobile marketing as a discipline is still young. It is clear that consumer adoption is driving testing and adoption among marketers. As a marketer, it is important not to get caught up in the novelty of mobile marketing. Focus on making sure that online marketing foundation pieces such as a company website, blog, and landing pages are working to drive leads and customers before trying something new. Additionally, the mobile market is very segmented. When experimenting with mobile, pick a small segment relevant to your customers for testing.

    Did you find any of this data surprising? Are you starting to experiment with mobile marketing strategies?


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