What separates a good blog from the best blog. I've found that most of the best bloggers share very similar characteristics. Here are 7 keys that all of the
best blogs
have in common.
1. Consistency
A lot of people, when they start blogging, worry too much about frequency. How many posts per week do I need to write to get the best results? Posting frequently enough that your readers don't think you've fallen off the face of the earth is important. But, it's more important to post consistently.
When I was little, I used to look forward to every Sunday because I knew that I had an entire sections worth of colorful comic strips to enjoy at the breakfast table. If, all of a sudden, a Sunday rolled around without the comic section, I would have been devastated. This is the way you want your readers to feel. But, if you post to your blog sporadically, whenever an idea happens to pop into your head, you aren't going to achieve this. Post consistently and you will develop a loyal following who make reading your blog part of their routine.
2. Relevancy
Frequently, if someone has been blogging for a while, they will run out of things to say. This often causes writers to go off on tangents that have little if anything to do with the
topic of the blog
. This can be distracting and confusing to your audience, which in turn might cause them to stop following your blog. If you ever feel like you're going off on too much of a tangent ask yourself if/how this piece of content adds value to the overall theme of your blog.
3. Tenacity
Staying consistent and relevant is no easy task. In order to be successful you must be tenacious and strive to do whatever it takes to deliver high quality content to your audience. I'm not telling you to over-commit and try to
write a blog post
a day. Start small with something like a blog post a week, and increase your volume as you get into a rhythm.
4. Curiosity
Curiosity is going to be the quality that helps you continue to come up with interesting and insightful pieces of content. If you are constantly reading blog posts and saying to yourself "yea, I agree with that" then you aren't going to be a
very successful blogger
. You should be constantly questioning things that you read online, constantly asking yourself why the author has a certain perspective, and then working hard to come up with your own.
5. Personality
People enjoy reading unique perspectives. Your personality cannot be replicated by anyone, and this is the reason that you shouldn't be afraid to let it show in your writing. It's great to look to successful content creators for tips on style, but, in the end, your blog posts should be a representation of who you are. Trying to write in order to please your audience will only make your writing dull and boring.
6. Passion
I don't even really feel like I need to explain why passion is so important. If you don't love what you're writing about then it's going to show. Regardless of whether or not people agree with your opinion, they will be able to tell if you are truly passionate about what you are talking about. To me, the first few episodes of American Idol are the only ones worth watching. These are the episodes in which contestants with vocal capabilities equivalent to a parrot are told the sad news that they aren't going to be the next American Idol. It's not the headache inducing singing that is enjoyable to me. It's the passion and belief in themselves that these people bring to their performance.
7. Commitment
Blogging should not be undertaken for it's short term gains. It takes a long time to establish a readership, a voice, and the skills required to really thrive. If you don't think that maintaining a blog takes a significant amount of time and effort than you are lying to yourself. I'm not saying this to discourage you, but rather to let you know that you must really commit to every one of these keys. If you do you will be able to produce a blog that's better than 99% of the blogs out there.
Did I miss any keys that you think are critical for producing a succesful blog? Let me know in the comments below.
Elizabeth Yarnell 3:43 PM on June 23, 2011
These are all excellent points. The only other thing I might consider adding to the list is: Inspiration. For me, the best blogs inspire me to do something, think a certain way, or investigate something further.
William Bruyea 4:03 PM on June 23, 2011
Great post again! Hubspot is my favorite blog because you live relavancy and commitment and I find something I can put to practicle use most every day. I personally find consistency and commitment the most difficult in the midst of a busy schedule. I preach that small things can make a big difference and encourage my clients to blog regularly to give the the edge. I'll be linking to this post to help them.
Jonathon Frampton 4:14 PM on June 23, 2011
Great post! I am trying to be tenacious, but more in terms of writing exactly how I am feeling about a subject. Seeing small business owners getting duped is really getting to me lately, hence the blog!
Good points all.
Ted Pendlebury 1:12 PM on June 24, 2011
I would add that people should use spellcheck, and try your best to use good grammar. You're putting yourself out there, mostly to people who don't know you, people whose only impression of you is this blog, and if it's filled with words that they're not even sure they understand, sentences that they can't make heads or tails of, you're not putting your best foot forward. If you know you don't spell well, use spellcheck.
Lauren Willemsen 1:04 PM on June 27, 2011
HOw do I start blogging to get this word out...
This is a startup company....just like Facebook, Groupon, Living Social were just a very short time ago...growing at over a 1000 members a day
GROUPON is over 40 million members strong in only 2 years....in Dec 2010.....turned down a $6 Billion dollar purchase deal from GOOGLE...
And Facebook.....Have you ever ask yourself....Why does the one guy or a few guys reap all the $$$ from FB...when it is the half of billion members that built it??
What if the next explosive startup company wanted to split 54% of the profits with its members...and not ask you for a penny now, later or ever.....and all you had to do was email your contacts to spread the word??...or if you are more experienced with the Internet…it is limitless
Made sense to me...here's my link....you check it out for you...and if it’s not for you...send your link to others that will
http://www.freecouponbiz.com/c/?u=120477
With your Internet knowledge you could take this to the sky in probably 10 minutes a day
Ann Ehnert 9:23 PM on June 27, 2011
Great thoughts and I would like to add one more item. Although writing content for a blog is the foundation, it’s also important to possibly consider alternative content that will complement the written pieces. For example, if you write one post on viral marketing and what makes a successful viral campaign, perhaps a later post could pay a tribute to past viral videos, embedding YouTube clips into the post. This will also help show your blog’s personality, versatility and creativity.
Ann
SteadyRain
Ryo Yamaguchi 11:29 AM on June 28, 2011
Great post Eric—a lot of this seems like really good advice for writers in general, regardless of platform. I especially agree with 3 and 4, Tenacity and Curiosity—I think a lot of the rest will surprisingly fall inline if writers really make sure they are paying attention to the industries and cultures they are writing about and keep their energy up. The content will come. Also, consider assigning yourself deadlines--no one likes them, but they sure can help.