To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page.
As we hinted at last week, we were awaiting LinkedIn's AdWeek announcement with bated breath this week. The announcement was just as we expected. Today, LinkedIn launched Company Status Updates, enabling companies to broadcast messages to its company followers.
Now, LinkedIn users who 'follow' certain companies will be able to receive more information such as breaking company news, employee moves, job opportunities, or updates on products and services (including multimedia content) directly from those companies.
Consider LinkedIn's new Company Status Updates field as very similar to Facebook business page updates. Companies can share text and links to other content as well as multimedia content like videos and images.
How to Turn on LinkedIn Company Status Updates for Your Company Page
1. If you're an administrator, visit your Company Page on LinkedIn (e.g. for HubSpot: http://www.linkedin.com/company/hubspot).
2. Under "Admin Tools" on the right, click "Edit."
3. Under Company Page Admins, check "Designated Users Only." (Note: you must have this box checked in order to enable company status updates. If the "All employees with a valid email registered to the company domain" box is checked, the status update box will not appear.)
4. Once you designate admins under "Manage Admins," your Company Status Update box will appear!
Company updates appear on followers' LinkedIn homepage as well as the Company's Page itself. In addition, LinkedIn users can 'Like,' comment on, and share a company's updates, a la Facebook. The following screenshot shows how a Company Status Update appears on a follower's LinkedIn homepage:
Marketing Takeaway
This update is huge for marketers who use LinkedIn for marketing. As we mentioned last week, companies should make an effort to increase their following on LinkedIn to improve the reach of their LinkedIn updates.
If you haven't already, enable Company Status Updates using the steps above, and start spreading your messages on LinkedIn and generating more followers. Consider these steps to help jump-start your LinkedIn Company following.
To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page.
Inbound Marketing Blog Feed
Joy McCaffrey 2:43 PM on October 06, 2011
FYI, don't forget to add yourself as the admin! I don't know why I assumed I would automatically be identified as an admin, but once I identified another person as an admin and clicked Publish, I could no longer make changes. D'oh!
Jean-Michel Biltresse 5:08 AM on October 07, 2011
One feature that seems to be missing is the ability to pre-moderate comments. Pharma industry might be reluctant to embrace.
Deb 7:00 AM on October 07, 2011
Joy, I wasn't listed as admin even though I am. So I identified a team member and I hope she can now list me. Don't you just love technology?!
Andy 9:43 PM on October 10, 2011
Joy and Deb, I did the same thing. I don't feel so stupid now. Thanks for sharing.
Frank Penkala 5:03 PM on October 13, 2011
Not recognizing me as admin. Type in my name, profile shows,... nothing after that. Profile name shows "LiHiB and LiHie" ???
Shiwani 7:27 AM on October 17, 2011
Is it possible to link this to the company's twitter handle for auto feed. so that all twitter posts automatically appear on LinkedIn page as well?
Brent Acie 10:25 AM on October 26, 2011
Its odd that there is a WordPress plugin—to automatically pull in blog content—as an individual, but not one for a Company page.
Quite strange indeed...
Brandon Hickie 11:27 PM on October 26, 2011
Company status updates are a great addition to the LinkedIn Company Profile Page. For companies to fully realize the power of this tool, they will need to grow their company followership to expand the reach of their updates.
I think your readers would find my blog post from earlier this week on how to grow LinkedIn company followership and extend the reach of LinkedIn company status updates as a useful follow-up to this post. Here is a link to it in case they are interested: http://blog.openviewpartners.com/how-to-optimize-your-linkedin-company-profile-page/