Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days. It's no surprise, considering that mobile internet usage is projected to overtake desktop internet usage by 2014, according to Microsoft Tag. But while we often talk about the importance of mobile marketing tactics such as optimizing your emails and website for mobile devices, there's one aspect of mobile marketing we've touched on very minimally.
What we're referring to here is the use of SMS (text messages) for marketing, and a new infographic from Mogreet highlights some interesting data about its potential. The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. And if you've ever done any email segmentation, you should understand how much more powerful this approach can be. So if you're curious about the potential of narrowcasting with SMS, the following infographic has some intriguing stats to share.
What are your thoughts on using SMS for marketing? Will you consider SMS as a component of your mobile marketing strategy?