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Generating a Steady Flow of Inbound Sales Leads

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Aaron Ross, CEO of PebbleStorm, blogger at ColdCalling 2.0 and the guy who started the inside sales team at Salesforce.com, asked me to write a guest blog post on his blog about "How to Generate a Steady Flow of Inbound Sales Leads". 

In the article, I listed the inbound marketing techniques that are critical to attract, capture and nurture prospects using a company's website and online marketing activities.

Here's the list of activities I discussed in order of their ability to increase high quality and a high quantity of leads. 

  1. Referrals & Brand Searches
  2. Free Tools/Free Trials
  3. Organic Search Engine Optimization
  4. Blogging
  5. Email Newsletters
  6. Webinars
  7. PPC
  8. Site and Email Newsletter Sponsorships
  9. Social Media 

 

internet marketing kit


Posted by Pete Caputa on Mon, Jun 30, 2008 @ 10:54 PM

COMMENTS

Aaron, great post, very informative. Steps we need to take to succeed.

posted on Monday, June 30, 2008 at 11:37 PM by Frank Bailey

This is great. I try to inspire my clients to "give away" such valuable information as this. Hubspot is one of my favorite online companies because they have such great attitude towards this stuff. Keep doing what you are doing. I love it.

posted on Tuesday, July 01, 2008 at 12:40 AM by Russell Fair

This is great information. I am working on improving our company's online presence and have worked to add or improve most of the tips listed on this post. We started our company blog about a year ago and just this spring began our email campaign which has been a great traffic producer! I am also beginning to find social media a huge benefit to any company and have been using Facebook and Twitter successfully, among others.

posted on Tuesday, July 01, 2008 at 8:03 AM by Jeff Tincher

You may also increase your profit when you’re to use a lead management software. For one, it allows you to come up with lead database that you can update in real time, so information will always remains fresh and up-to-date. You can also keep track and nurture your leads, so that they don’t only become one-time purchasers but loyal customers.

posted on Thursday, December 18, 2008 at 6:50 PM by Perry

I really like the bulk of your material. This is spot-on!

posted on Thursday, February 19, 2009 at 12:05 PM by Charles M.

404 page not found. 
 
Broken link:http://coldcalling2.com/2008/06/24/how-to-generate-a-steady-flow-of-inbound-sales-leads/

posted on Thursday, February 19, 2009 at 12:49 PM by Alphonse Ha

Would you please report the link of the article. it is broken. 
 
Thank you...

posted on Thursday, February 19, 2009 at 3:44 PM by MGA

Page not found. Please put the right link. The article seems very interesting! 
:-) 

posted on Friday, February 20, 2009 at 3:21 AM by Mauro from Cattolica

I fixed the link. Thanks for pointing it out, everyone.

posted on Friday, February 20, 2009 at 6:45 AM by peter caputa

Great post, notice how "free" things win out over "paid". Free as in they dont cost money, but they cost time and effort to produce something great!

posted on Sunday, March 01, 2009 at 11:53 PM by CS Thompson - Online Communications

I really love this article!

posted on Sunday, March 08, 2009 at 8:31 PM by Chopper Wallpaper

Fantastic information. Going to implement ASAP! Thanks.

posted on Friday, July 10, 2009 at 10:33 AM by Val Kowalewich

great articles, i've just bookmarked it

posted on Sunday, July 12, 2009 at 12:33 AM by blog buat bisnsi

Comments have been closed for this article.