Generating a Steady Flow of Inbound Sales Leads

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Generating a Steady Flow of Inbound Sales Leads

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Aaron Ross, CEO of PebbleStorm, blogger at ColdCalling 2.0 and the guy who started the inside sales team at Salesforce.com, asked me to write a guest blog post on his blog about "How to Generate a Steady Flow of Inbound Sales Leads".

In the article, I listed the inbound marketing techniques that are critical to attract, capture and nurture prospects using a company's website and online marketing activities.

Here's the list of activities I discussed in order of their ability to increase high quality and a high quantity of leads.

Referrals & Brand Searches
Free Tools/Free Trials
Organic Search Engine Optimization
Blogging
Email Newsletters
Webinars
PPC
Site and Email Newsletter Sponsorships
Social Media

Go over to his blog to read the full article with a lot of details on why I put things in this order.

Posted by Pete Caputa on Mon, Jun 30, 2008 @ 10:54 PM

COMMENTS

Aaron, great post, very informative. Steps we need to take to succeed.

posted on Monday, June 30, 2008 at 11:37 PM by Frank Bailey

This is great. I try to inspire my clients to "give away" such valuable information as this. Hubspot is one of my favorite online companies because they have such great attitude towards this stuff. Keep doing what you are doing. I love it.

posted on Tuesday, July 01, 2008 at 12:40 AM by Russell Fair

This is great information. I am working on improving our company's online presence and have worked to add or improve most of the tips listed on this post. We started our company blog about a year ago and just this spring began our email campaign which has been a great traffic producer! I am also beginning to find social media a huge benefit to any company and have been using Facebook and Twitter successfully, among others.