COMMENTS
Great! And that´s how it works...
Awesome video. Of course Pete didn't answer.
Haha Nick. I always answer my phone when Dan (outbound) calls. I think this video was fabricated.
If you don't believe that you should give salespeople at least a 30 second chance then you're unlikely to expect others to give you that chance. Start there, then
<a href=http://www.thetrainingcenterinc.com/videos/?p=118>Differentiate Yourself On Cold Calls.
A good chunk of our company is sales related and we never make cold calls. Repeat: never, even though each of our leads can bring in several $k, a lot for a small company. But we only talk to people who have expressed interest in our company over the web or phone. Really sweet--we don't have a single salesperson that has to "hard sell" a customer. They're practically begging to give us their money. It's all about meeting a perceived need.
I need to show this to every owner I ever worked for who never helped my business development efforts with inbound marketing.
Thanks for making your videos so entertaining! :-)
Polarising is for losers. You miss out on oportunities if you go only one way. Do both.
Very funny but very google biased to my taste. As Tommy said, do both.
Also, very good example of link baiting. That's great!
This is seriously the new way of marketing and I truly believe that. The more months go by, the more products that will come out to stop people from interruption based marketing. I always DVR my favorite shows. If you are watching a baseball or any sports game, sometimes my friends and I rewind and miss the commercials. I have a spam blocker. If a commercial comes on the radio, I just switch stations. The way I find information that I want is through google. It makes sense that if you want to attract the right people to your product or services, then you have to get to the top results of google for searches that people you are trying to attract are searching. It is the wave of the future and is common sense to me.
It's actually not that funny of a video. As others have pointed out, to be efficient and effective in sales and marketing you should look at all avenues for generating business. Cold calling is one; google, email, referrals are all also valid. I'd suggest the decision makers for large deals are not on google, even today. They send their underlings to do the research. Meanwhile, my team is calling the top executives months before google is ever referenced and your guy waiting for the google lead is still waiting.
I hate getting cold calls, so therefore I won't subject my customers to the same abuse. This is interruption marketing at its worst.
Thats how it works, great video
People who cold call trying to sell their products don't know how to cold call. People who cold call the right person and convince them to read a great white paper their company put together and even better, to have it sent by email and therefor starting the permission process, is someone who knows what they're doing.