COMMENTS
Hey you, I liked the post and happy that Linked in stuff which I was wishing for quite sometime.
Even though for my business (
website designing and branding) I used to see marketing blogs but I see Hubspot TV when I want some entertainment. It is actually educational but with a huge bite of entertainment. Specially Karen's. I'm like Karen in most way I used to laugh always and speak a lot. But surely Hubspot made me listen more.
Thanks to the Hubspot team and specially Karen and Volpe. Hubspot TV a great stuff.. sorry, great place of great stuffs. Hats up..
I followed your link to read about Pizza Hut and their Facebook app. The article also discusses how food marketers are having success with text message ads too. I used to work for Cingular Wireless and I remember discussing the future of text messaging ads (this was at least 5 or 6 years ago). At that time, the executives were predicting that it would be used along with GPS. So for example, if you were driving down comm ave around lunch time, you would get a text message for a restaurant within a few blocks advertising their specials for the day. From what I understand, we're not quite there yet but its interesting to see how companies are now using sms to reach their consumers. It seems like many companies are successfully reaching the proper target audience (because these consumers have previously agreed to allow the company to send texts to their phone, meaning the consumer is interested in the company). I'm just waiting for the day when companies reach their audience while the consumer is right down the street!
Sanmaya, thanks for watching. We have a great time making the show, so I am glad you enjoy it. Linked In's new events feature is very cool, did you also check out the new apps they launched a couple weeks ago?
Karen
Bianca,
I agree, there are many cool directions in which mobile marketing could go. Did you see last weeks show where we discussed the McRib Sandwich mobile promotion? They get closer all the time.
Karen
Yes Karen, I did watch last week. The McRib mobile promo is a great example of how even a large company can interact with their customers. NBA TV just began interacting with their customers this season by allowing fans to vote for which game they'd like to see every tuesday (calling it Fan Night). So instead of planning in the very beginning of the season which games would be broadcasted every tuesday night, NBA TV let's fans decide the week before.
www.nba.com/FanNight/ This makes sense on several levels. First, you're interacting with your customers and its no longer a one way conversation. Second, your broadcasting a game that the majority of your customers want to see (I would think this must increase ratings). Lastly, you are deciding which game to broadcast in the heat of the moment.
I can use an MLB example to make my point. This past season, the Red Sox hosted the Yankees for the final three games of the regular season. As soon as MLB released the schedule, I was pumped! I was sure these games would decide who was going to walk away with the AL East. Well I wasn't the only one who was sure. Fox planned on broadcasting a game- but they planned this when the schedule was first released. Long before anyone knew the Yankees would fall out of contention and before they knew the sox were going to play their bench players and accept that they weren't going to win the division and were satisfied with the wild card spot. So Fox was broadcasting a game that no one cared about. They would have been better off broadcasting the White Sox or Twins (both teams were going down to the wire for the AL Central top spot) or even the Mets (who were playing their final home game ever at Shea Stadium). But no- baseball fans got to see all the Sox stars resting on the bench. Actually, they probably didn't see this. They probably settled on watching something else.
If they had taken the same approach as NBA TV, ratings would have been better. They should let the fans decide because you never know when a star player is going to get hurt, a blockbuster trade is going to happen, or when A-Rod just isn't going to lead his team to victory (wait... we do know that one- October). But you get my point. Networks shouldn't decide ALL games that will be broadcasted at the beginning of the season prior to anything of significance happening. Fox should follow NBA TV's lead and let their customers decide.
Btw, who feels like watching the 0-10 Detroit Lions play on Thanksgiving? I don't even think people in Detroit want to watch that game! I realize that its tradition that the Lions and Cowboys each play every Thanksgiving. But is this outdated tradition in the company's best interest?
this is the first time i saw your video...the show is great!!
Sorry, I have not checked it yet. I broke my leg 17days ago while jumping from a wall, ha ha (It's all remembering my child...). Hence was not long days on internet. Now checking. Thanks
Sry, it is not remembering child, but remembering childhood. I'm not married yet.
By da way, I like the Google Presentation, Slideshare, My Travel, Company Buzz, Blog link. I'm actually now keen to build up my network on Linked In. Any suggestions? Thanks
@ Binaca, I like your idea about GPS based text-message. It's really cool and will surely amaze the customer. And I hope the technology itself will drive more traffic than the food menu.
Yah, I'll be a sure customer of resturant if it will really happen.
Binaca, you didn't give any website or ids out here. I'll be happy if you will send a mail to me at sanmaya@8icreations.com. or my personal id skd_web@yahoo.co.in. I hope we will have great discussions ahead. Thanks