Karen Rubin

The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2023

Marketing  | 7 min read

Internet Outage Crash Your Website? The Marketer's Response Plan

Internet down? Don't get caught with your pants down, too. Earlier last week, Amazon experienced a significant outage at their North Virginia data center. The outage affected large portions of the internet, including popular sites like Pint...

Marketing  | 5 min read

When Lead Scoring Is a Waste of Marketers' Time

Marketing  | 5 min read

Haunted House Uses Social Media to Generate 10,000% More Web Traffic

Nightmares Fear Factory, a haunted house located in Niagara Falls, Canada, considers itself "The World's Most Frightening Experience" and has a growing "chicken list" of over 100,000 people who bailed out mid-tour because they were too scar...

Marketing  | 2 min read

New Social Media Features for Marketers to Be Aware Of [Marketing Update]

Last week, Mike and Karen hosted the Marketing Update from the Inbound Marketing Summit where they discussed a number of interesting social media stories from the previous week. 

Marketing  | 2 min read

4 Marketing Lessons From Steve Jobs [Marketing Update]

In case you somehow hadn't heard, Steve Jobs, an amazing marketer, presenter, and product designer, resigned as CEO of Apple earlier this week. This week on the Marketing Update, Karen Rubin and Kipp Bodnar discussed lessons marketers can l...

Marketing  | 2 min read

How Marketing Creativity Garners Media Attention [Marketing Update]

This week on the Marketing Update , Mike, Karen, and Laura Fitton (@Pistachio) discussed a couple of interesting approaches to garnering attention for your business. 

Marketing  | 1 min read

Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]

This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino's Goes Real Time The first example came from Domino's Pizza. Back in April 2009 on the Marketing Update,...

Marketing  | 2 min read

Managing Your Online Community [Marketing Update]

Marketers need to be constantly aware of their online community and manage it through good times and bad. On this weeks episode of the Marketing Update, Karen and co-host Kara Sasssone discussed two different examples of companies that need...

Marketing  | 1 min read

Marketers Experiment With New Uses of Social Media Tools [Marketing Update]

The social media world is all abuzz with recent developments from both Google and Facebook. This week on the Marketing Update , Mike and Karen dove into the following examples of marketers experimenting with new features and uses of social ...

Marketing  | 2 min read

What Marketers Should Know About Google's Latest Announcements [HubSpot TV]

The week before July 4th is a notoriously slow news week. This year, however, Google decided to help keep things exciting with a couple of new announcements that were covered on this week's episode of the Marketing Update on HubSpot TV.

Marketing  | 2 min read

Marketing Update: Marketing Is for Everyone! [HubSpot TV]

In Friday's episode of the Marketing Update on HubSpot.tv, Mike and Karen discussed a number of stories where normal people (i.e. non-marketers) were using or should have used inbound marketing techniques. 

Marketing  | 1 min read

5 Lessons From Nike's Controversial Extreme Sports Marketing Campaign

Yesterday, Boston Mayor Thomas Menino sent a letter to Nike as a result of the current tee shirt display in their Newbury Street NikeTown Store. The T-shirts include slogans such as “Get High” and “F**k Gravity” and offended Menino’s sensib...

Marketing  | 3 min read

Website Grader Lessons: Dowd Restoration

Don't forget to enter the ongoing Website Grader contest for your chance to win $100 ! In the meantime, let's take a look at the Dowd Restoration, a company that is kicking butt at inbound marketing, and dig into what they are doing right a...

Marketing  | 3 min read

Website Grader Lessons: Bag Inspiration

We have had a lot of great folks participate in the on going Website Grader contest  (enter for your chance to win.) We thought we would highlight one of the companies that have joined in, showing what they are doing really well on their si...

Marketing  | 3 min read

How Valuable Is Social Media Really? [Chartoon]

Last month, our good friends over a Marketing Pilgrim wrote an interesting post titled " Under 1% of Web Visits Come from Social Media ." With that kind of a headline, we had to dig a little deeper. While social media can be hard to measure...

Marketing  | 1 min read

Segment Your Email List To Increase Open Rates [Data]

When you segment your email lists, you use the data that you have about the recipients in your list to create smaller subgroups. You then can send more targeted, relevant emails to those smaller groups helping to increase your results. 

Marketing  | 3 min read

How to Optimize Your Facebook Privacy for Business

Earlier this week, we shared that 41% of businesses surveyed in AT&T's Small Business Technology survey are currently using Facebook and that this represents a 51% increase over last year. As more business are starting to use Facebook, ...

Marketing  | 1 min read

What's Your Best Innovative Marketing Idea for 2011?

During 2010 we saw many amazing marketing campaigns that creatively pulled together communities, used social media in new and cool ways and innovated on marketing as we know it. We covered many of these on HubSpot.tv including some of my pe...

Marketing  | 3 min read

HubSpot TV - Stick with High ROI Marketing

Marketing  | 2 min read