We believe the first step in optimizing
Twitter for business
starts at the very beginning: setting up your account. Joining Twitter is fun and exciting, but take the time to fully complete your account before you start using it. By ensuring everything is well set up, you will ultimately get the best results.
What’s in a Name?
Your
Twitter
handle is incredibly important. It’s true; you can change it later if you need to. But why not start best-foot-forward and be truly thoughtful when selecting the Twitter handle that will represent you or your business?
Good Twitter Handles:
1) Your full name or a variation of your full name (JamesDean or JDean)
Making your Twitter handle as close to your name as possible will make it easier for people to recognize you at a conference or event. It also treats your name like a brand. every time you tweet, you promote brand awareness for your name.
2) A combination of your name and your company (CompanyJane)
If you will be the only person representing
your company on Twitter
—and you do not plan to make a company Twitter account—this is a great way to represent you and your company at the same time.
3) A combination of your name and your industry (MarketingJane)
Use this type of handle if you would like people to remember the industry in which you work. This way people will always associate you with your specialty, and it's a good baseline to develop thought leadership.
Bad Twitter Handles:
1) Something completely random (TigerMan)
This is a lost branding opportunity for you and your company and could spark confusion. It's also unprofessional and looks like you're hiding your identity.
2) A name followed by random numbers (Joanne123)
Unless there is a reason for the specific numbers, this type of handle looks juvenile by conjuring the old AOL chat room days. Many people do it because the name they want to use is already taken. However, it gives the appearance that you aren’t putting enough thought into your username to think of something unique.
3) A handle that uses an underscore (PR_Max)
Using an underscore won’t hurt you, but be aware that it generally is never done. Use at risk of seeming unaware of the “social norms.”
Check out our ebook, "How to Use Twitter for Business" , to learn more important tips for optimizing your company's social media presence!
Neil Sequeira - ReadyContacts 9:13 AM on January 12, 2009
Thanks for this post guys, it kind of answered a question that I have been thinking about: -If you're a company, it more effective to use Twitter under your own name (so people can relate more with the person) or use your company's name?
I think the combination of a person with company name just makes you seem a bit more accessible for some reason as compared to just a company name.
Looks like I messed up with having an underscore in my handle though (@neil_s) :)
Mary Fletcher Jones 9:38 AM on January 12, 2009
Fantastic! Everyone I know has been looking for a resource like this. Great job on the Guide! My fave tip: page 18, “Make your tweets useful resources so people need you.” Amen to that. I'm tweeting AND blogging this! :)
Bianca Buco 10:24 AM on January 12, 2009
Great advice on how to pick your Twitter name. I wish I had this available when choosing my name! I fall into the category of the AOL chat room name. If I were to change my handle to my full name, how would that affect my followers? Would you suggest that I just tweet to let everyone know that I have changed my name?
Chad Levitt 11:02 AM on January 12, 2009
Great post and I love that people are finally starting to see the economic value Twitter brings to the table if you're creative. Twitter is such a flexible and even scalable tool with all the different 3rd party apps available. Looking forward to reading the ebook!
Rebecca Corliss 11:47 AM on January 12, 2009
Bianca: If you've had the same avatar for a long time, people will still "recognize you" regardless of the name change. Also, I've known people who have changed their handles who also say the benefited from it.
And sure, tweet to let people know. Perhaps do a blog post about it! No harm in that.
limeduck 1:13 PM on January 12, 2009
Good common-sense advice, which isn't common enough. But don't forget about alignment and continuity. No matter how goofy your handle is, if you're known by it on other networks, it's probably your best bet to keep it for your twitter handle.
Rebecca Corliss 1:53 PM on January 12, 2009
Tracy: There is nothing wrong with underscores, but many people don't use them on Twitter.
Why you might not want to use them? Two reasons:
1) Think of it as joining a new high school, going to a party to make friends and wearing a really funny hat. There's nothing wrong with wearing a funny hat, but you might appear to be out-of-the-know or "unhip."
2) It potentially puts you in the spammer-category.
As a last point: As times and cultures change--and as long as social media continues to be an incredibly dynamic world--perhaps it won't matter one way or another if you use an underscore. But for now, they're in the minority.
Liz 2:10 PM on January 12, 2009
A name might seem random to you but have significance to the user and their circle of friends. I understand you're giving advice on using Twitter for business but there are valid reasons for people to shield their identity especially if they work in an industry or for a company which discourages or looks down on participating in social networks or if their circle of contacts is composed of close friends and not business contacts.
Also some people have unique usernames that people already know them by and which have become their trademark. Just ask @garyvee!
Beth 3:28 PM on January 12, 2009
Twitter is a great tool. It's simple yet extremely effective in building your online presence whether it's for business or fun.
Ryan Martin 3:51 PM on January 12, 2009
In addition to good Twitter handles, business owners need to be mindful of their e-mail addresses. I have been seeing a rash of poor e-mail addresses lately. (i.e. anything@... aol.com, msn.com, hotmail.com)
Brent Nau 8:29 AM on January 13, 2009
I touched on this in my blog post Brand Yourself on Twitter (http://einfo.blogspot.com/2008/12/brand-yourself-on-twitter.html)
If your full name does not fit within the 15 characters for the Username and 20 for the Name fields, consider adding it to the beginning of the Bio section. This way if someone is searching for your name your Tweets will show up.
Roger 9:11 AM on January 13, 2009
Good advice!
I would caution anyone new to social media against just leaping into Twitter. While it is fun to experiment, it really needs to be used in context of other social media channels.
The best approach is to start with a social media strategy. Then your approach to Twitter will fall into place.
kelly 9:12 AM on January 13, 2009
Hmmm...is my twitter handle "qutequte" considered stupid if my blog is MyQute.com ? >,<
Leigh Anne Wallace 10:01 AM on January 13, 2009
Any thoughts on what to do if your name changes? I am getting married this fall but my current twitter handle uses my maiden name.
DrJanBrown 10:57 AM on January 13, 2009
Perfect -- Just what I was looking for a few days ago! Many thanks for oyur leadership in getting this to us!
Brent Nau 11:51 AM on January 13, 2009
Leigh Anne Wallace - You could register your new name and post an entry referring people to your maiden name account.
Strategic Internet Marketing Tips 10:48 PM on January 13, 2009
Those are pretty good pointers. Twitter is a growing trend, so every respected businessman or company should utilize it. By following the tips in this post, twitter success is reachable...
JenHarris09 11:34 AM on January 14, 2009
I use "09" because I set up my Gmail first & if I want to brand myself, I should keep them the same.
Funny story. I finally convinced a former colleague to join Twitter after, he too, was laid off.
I strongly suggested he be @BradShaw & not @b_shaw....like you said, no name recognition & no one will say "and what is your first name again?"
So he chose @BradShaw09
Mocker.
He said: "09 has to be better than 08".
Funny...but people put it together immediately that we use to work together.
Daniel Crandall 12:40 PM on January 16, 2009
My pet peeve is people who will not use their real name online. I'll admit to using the underscore when I first signed up with Twitter but changed it later to @dpcrandall in order to reduce the number of characters I used.
I'm less likely to follow someone when I see nicknames like the Tigerman example above. I came to Twitter to meet people, and I want to know the names of the people I meet.
liniker 5:09 PM on August 14, 2009
nenhum