Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.
The team at HubSpot spreads out the responsibilities, but it's entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all.
Here are five free, easy steps you can take to get things started. Do each task in the morning when you start work, and you should be good to go. (If you want to further automate this sort of work, checkout HubFeed , a monitoring service built into all HubSpot software packages .)
1) Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader . Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader.
2) Scan Google Alerts ( 1.5 minutes ): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!
3) Check Facebook stats ( 1 minute ): Visit your Company Page's Facebook Insights. This can be found by clicking "more" under the page's main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.
4) Answer Industry-related LinkedIn questions ( 3 minutes ): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website.
5) Use Google Reader to check Flickr, Delicious, Digg and others ( 2.5 minutes ): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!
So what do you think? Would these tips save you time? What other tricks have you heard to monitor your social media presence more efficiently ?